On today's episode of the Shopify Ecommerce Podcast, I has a great chat with Liam Patterson the co-founder and CEO from Bidnamic a marketing technology company specializing in increasing revenue and profit from Google Shopping campaigns. Some key takeaways from the episode:

How the placement of products on Google Shopping influence click-through rates and overall sales.The key factors that determine the top position on Google Shopping and why is it so important for retailers.What challenges merchants face when it comes to reducing bounce rates and improving conversions on Google Shopping.The strategies Bidnamic uses to improve landing pages and product recommendations for customers coming from Google Shopping.How Bidnamic leverages data and insights to optimize bids and maximize revenue for ecommerce brands and retailers.

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