eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.
344 episodes - English - Latest episode: 9 days ago - ★★★★★ - 41 ratingsMy name is Steve Hutt, and I host the eCommerce Fastlane, a podcast that one anonymous reviewer called, "Impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."
At eCommerce Fastlane, I aim to provide you with the resources and source of truth for e-commerce growth and marketing education, specifically focusing on brands powered by Shopify. Since 2016, I've been empowering and guiding Shopify businesses to build, grow, and scale.
Whether you are an established Shopify business owner or aspiring to launch your direct-to-consumer (DTC) brand, this podcast is here to accelerate your knowledge and help you succeed. I bring you actionable strategies and marketing tips through our Insights Blog and podcast episodes twice a week.
Join me and a roster of Shopify partners and subject matter experts as we dive deep into the latest D2C marketing strategies, B2B e-commerce insights, and proven tactics to drive traffic, boost conversion rates, increase average order value, and maximize customer lifetime value.
With a broad range of topics covered each week, we explore the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, and advertising platforms such as Facebook, Google, Instagram, TikTok, Snapchat, and Pinterest. We also dive into the Shopify app store, B2B e-commerce, acquisition and retention strategies, and the evolving landscape of retail and online stores.
Our discussions go beyond the surface, providing in-depth knowledge, expert advice, and practical tips to optimize your e-commerce operations.
Whether you're a marketer, DTC founder, online business owner, or entrepreneur, I aim to help you improve efficiency, increase revenue, and enhance customer retention, ultimately building lifetime customer value for your Shopify store.
The world of e-commerce is ever-evolving, and at eCommerce Fastlane, I’m committed to keeping you informed and ahead of the curve.
Together, let's unlock your ecommerce potential and accelerate your business to new heights.
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Episodes
The Future Of Generative AI Chatbots In Ecommerce With Ashu Dubey Of Gleen AI
April 08, 2024 20:44 - 30 minutes - 45 MBWelcome back to eCommerce Fastlane, the go-to podcast guiding you through the twists and turns of digital retail. I’m your host, Steve Hutt, and today we've got a thrilling episode lined up for you! Joining us in the fast lane is Ashu Dubey, CEO and co-founder of Glean AI, an incredible generative AI platform that’s making waves in the ecommerce world. Ashu is here to reveal the inner workings of a solution that’s not only helping brands maximize profitability but also ensuring efficiency t...
From Unknown Visitor to Loyal Customer: Littledata’s Conversion Strategies With Ed Upton
April 02, 2024 19:42 - 28 minutes - 42.9 MBWelcome back to eCommerce Fastlane, the go-to podcast for all the tricks and tips you need to accelerate your Shopify brand's growth. Today's episode promises to unveil some critical insights in the ever-evolving world of web tracking and analytics. I'm your host, Steve Hutt, and with me is the astute Ed Upton, co-founder of Littledata, a company that's carving a path through the “cookiepocalypse” and leading the charge in accurate, first-party data analytics. As the digital landscape grapp...
The Ultimate Partner For Ecommerce Brands Navigating Asian Supplier Evaluation With Clara Chen Of V-Trust
March 26, 2024 00:00 - 23 minutes - 35.5 MBWelcome to another episode of eCommerce Fastlane. We sat down with Clara Chen, Customer Service Director of V-Trust. We discussed the world of quality control and supplier evaluation in Asia. V-Trust specializes in services like pre-shipment inspection, production monitoring, and factory audits to ensure direct to consumer brands receive high-quality and compliant products. With a focus on solving the challenges of unreliable suppliers and poor quality products, V-Trust offers insights and...
Nimstrata's Secret To A 38% Conversion Boost With Google Cloud Integration With Sebastian Hooker
March 21, 2024 18:35 - 47 minutes - 67.1 MBWelcome to another episode of eCommerce Fastlane. Today, we sat down with Sebastian Hooker, the co-founder and CEO of Nimstrata. In this episode, we're taking a closer look at how Nimstrata is transforming the landscape of product discovery with its advanced app blocks and seamless Shopify integration. If AI-driven merchandising and smooth search capabilities powered by Google Cloud spark your curiosity, then this will be an enlightening episode. Sebastian, with his extensive experience at ...
Navigating A Cookie-Less World: Future-Proof Your Ecommerce Strategy With Ben Zettler Of Zettler Digital
March 12, 2024 19:27 - 44 minutes - 60.7 MBWelcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ben Zettler, the founder and CEO of Zettler Digital, to discuss current digital marketing strategies and tactics that are effective for DTC brands. Ben, an expert with Klaviyo, will share insights on building brands and enhancing customer engagement. We'll talk about list building, opt-in processes, and using incentives in marketing. Additionally, we'll examine changes in data management, the effects of iOS upda...
The Unexpected Hero In Ecommerce: Noibu's Game-Changing Error Fixing Platform With Dan Wardle
March 05, 2024 00:00 - 30 minutes - 42.8 MBWelcome back to another insightful episode of eCommerce Fastlane, your pitstop for learning, growing, and thriving in the fast-paced world of online retail. I'm your host, Steve Hutt, and as always, thank you for tuning in. Today, in episode 322, we'll be diving deep into the high-stakes universe of eCommerce optimization with a very special guest. Joining us is Dan Wardle, VP of sales at Noibu, a revolutionary platform dedicated to enhancing your online store's performance from under the h...
Dream To Domain: The Strategic Acquisition And Growth Of Couch.com With Alex Back
February 27, 2024 14:00 - 46 minutes - 66.3 MBWelcome to another episode of eCommerce Fastlane! In today's episode, we sit down with Alex Back, the CEO and founder of Couch.com, to unravel his entrepreneurial journey and the fascinating story behind acquiring the Couch.com domain. Join us as we unpack into the intricacies of the online furniture market and discover how Couch.com has positioned itself as a trusted source for consumers. Alex sheds light on the significance of providing comprehensive information on selecting and maintaini...
The Profit-Boosting Power Of Claiming Refunds On Late Deliveries With Matt Lessard Of Buster Fetcher
February 21, 2024 20:54 - 33 minutes - 46.3 MBIn this episode of eCommerce Fastlane, Steve Hutt sits down with Matt Lessard, co-founder of Buster Fetcher, to dive deep into the world of logistics and how brands are claiming refunds for late package deliveries. Matt shares insights into Buster Fetcher's solutions for automating the process of claiming refunds and discusses the importance of holding carriers accountable for late deliveries. They also touch on the future of the Buster Fetcher brand and its service offerings for the logist...
Shopify Growth Secrets: Leveraging Intelligent Demand Planning For Success With Bahadır Efeoğlu From Fabrikator
January 30, 2024 18:54 - 38 minutes - 55.4 MBThriving with Shopify: Fabrikator Hosted on Acast. See acast.com/privacy for more information.
Bloomreach and Ecommerce Evolution: AI-Powered Personalization for Exceptional Customer Experiences With Raj De Datta Of Bloomreach
January 23, 2024 21:07 - 32 minutes - 47.8 MBWelcome to another episode of eCommerce Fastlane! In today's episode, host Steve Hutt is joined by a special guest, Raj De Datta, the CEO and co-founder of Bloomreach. Together, they discuss the world of AI and its impact on ecommerce, sharing insights on how AI can enhance customer experiences and drive business growth. They discussed the challenges and potential solutions related to AI, the evolution and benefits of using Bloomreach, and the importance of personalized shopping experiences...
Revolutionizing Customer Acquisition: SimplicityDX's Impact on Shopify Marketing Efficiency With Charles Nicholls
January 23, 2024 21:03 - 40 minutes - 57.5 MBWelcome back to eCommerce Fastlane, where we're dedicated to helping entrepreneurs and brands thrive in the world of ecommerce. In today's episode, we're joined by Charles Nicholls, the co-founder and CEO of Simplicity DX, a company focused on reducing customer acquisition costs in the Shopify ecosystem while improving the overall customer experience. Charles discusses the challenges faced by brands in the ever-evolving digital landscape and explores how Simplicity DX addresses these issues...
Winning Strategies: How AdScale's AI Tech Transforms eCommerce Advertising With Mati Ram
January 23, 2024 20:58 - 47 minutes - 66.7 MBWelcome to another episode of Ecommerce Fastlane! In this installment, we deep dive into the world of ad optimization and AI-driven campaigns with Matty Ram, the CEO of AdScale. Matty unravels the evolution of their advertising techniques and the creation of AdScale to help brands enhance their ads with AI technology. We explore the platform's features for DIY customers and AdScale Plus, its ability to optimize campaigns using AI, and a special offer for our listeners. Join us as we uncove...
Adjusting Your E-commerce SEO Strategy To Focus On Organic Revenue, Not Just Traffic With Andrew Maff Of BlueTuskr
January 23, 2024 20:47 - 25 minutes - 36.7 MBWelcome to another episode of Ecommerce Fastlane! In today's show, we dive deep into the world of ecommerce marketing with our special guest, Andrew Maff, the founder and CEO of BlueTuskr. Andrew shares some valuable insights on the power of leveraging omnichannel marketing strategies for Shopify brands, and the importance of diversifying your business channels. He also discusses the innovative use of AI tools for SEO and content creation, and how BlueTuskr differentiates itself by offering...
Stay Ahead of the Competition: Mastering Data Feed Optimization With Jacques van der Wilt Of DataFeedWatch
January 23, 2024 20:19 - 49 minutes - 69 MBWelcome to another episode of eCommerce Fastlane! In today's episode, we dive into the world of data feed optimization with our special guest, Jacques van der Wilt from DataFeedWatch. Join us as we explore the importance of optimizing product feeds for different channels and how it can significantly impact your advertising campaigns. From the benefits of AI-powered analysis to the power of custom labels and optimizing product titles, Jacques shares valuable insights and strategies to maximi...
Affordable Influence: How MavenReach is Democratizing Brand Awareness With Esther Kim
January 23, 2024 20:07 - 28 minutes - 40.7 MBOn today's episode of eCommerce Fastlane, host Steve Hutt dives into the world of influencer marketing with Esther Kim, the CEO of Maven Reach. Esther shares her insights and expertise in micro influencer marketing and how Maven Reach is changing the game for direct-to-consumer brands. She reveals the importance of authenticity and connection in influencer marketing, and dispels some common myths in the industry. Esther also shares a real-life success story of a Shopify brand that experien...
Chase Harmer's Wishes: Crafting a New Narrative in Charitable Giving
January 23, 2024 20:02 - 31 minutes - 44.8 MBIn this episode of eCommerce Fastlane, host Steve Hutt welcomes Chase Harmer, founder of Wishes, a platform revolutionizing charitable giving and transparency in donations. Chase shares his entrepreneurial journey and invaluable lessons learned, emphasizing the significance of successful and replicable processes in business operations. He unpacks Wishes' unique features, including tax deductibility, cash back incentives, and transparency, positioning it as a powerful tool for e-commerce bra...
How To Offer Amazon Prime Style Shipping On Your Shopify Store With Manish Chowdhary Of Cahoot
January 23, 2024 19:56 - 48 minutes - 67.9 MBIn this episode of eCommerce Fastlane, host Steve Hutt welcomes Manish Chowdhary, the founder and CEO of Cahoot, an innovative ecommerce order fulfillment and multichannel platform. Manish shares the founding story of Cahoot and its mission to optimize commerce and save time and money for merchants and consumers. He discusses how Cahoot's technology, driven by generative AI and ChatGPT, is revolutionizing the ecommerce fulfillment landscape, making decisions faster, smarter, and proactively...
Speed Sells: How Turbocharging Your Shopify Site Can Skyrocket Profits With Daren Limas Of Nostra
January 23, 2024 19:52 - 45 minutes - 63.4 MBIn this episode of eCommerce Fastlane, host Steve Hutt is joined by Daren Limas, VP of Nostra, to discuss the crucial topic of website speed optimization for Shopify brands. Nostra's pioneering Edge Delivery Engine is at the forefront of this discussion, with a focus on server-side optimization and its profound impact on site speed and user experience. The conversation covers the evolution of Nostra's core product, its comparison with other speed optimization tools, and its remarkable succes...
Meaningful AI In Customer Service: Go Beyond The Hype With RichPanel
December 04, 2023 14:00 - 23 minutes - 33.4 MBWelcome to another episode of eCommerce Fastlane, the podcast show that brings you the latest strategies, platforms, and Shopify apps to help you build and scale your thriving ecommerce business. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog. TOPICS INCLUDE: ...
Meaningful AI In Customer Service: Go Beyond The Hype With Richpanel
December 04, 2023 00:52 - 23 minutes - 33.4 MBWelcome to another episode of eCommerce Fastlane, the podcast show that brings you the latest strategies, platforms, and Shopify apps to help you build and scale your thriving ecommerce business. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog. TOPICS INCLUDE: ...
Shopify's Silent Salesperson: How Alia Educates And Converts With Cory Gill Of Alia
December 01, 2023 14:00 - 33 minutes - 47 MBWelcome to the latest episode of eCommerce Fastlane! In this episode, host Steve Hutt is joined by Cory Gill, co-founder of Aliyah, to explore the world of gamification, customer education, and brand storytelling in the Shopify ecosystem. They discuss the significance of leveraging first-party data, marketing strategies for upcoming events like BFCM and Q4, and the impact of customer retention and brand affiliation on the success of direct-to-consumer businesses. Cory shares valuable insigh...
Shopify's Silent Salesperson: How Alia Educates And Converts
December 01, 2023 14:00 - 33 minutes - 47 MBWelcome to another episode of eCommerce Fastlane, the podcast show that brings you the latest strategies, platforms, and Shopify apps to help you build and scale your thriving ecommerce business. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog. TOPICS INCLUDE: ...
Say Goodbye To Address Collection Hassles! Shopify Gipht App Is Here With Jean Ginsberg
November 27, 2023 18:46 - 15 minutes - 22.7 MBWelcome to another episode of eCommerce Fastlane, the podcast show that brings you the latest strategies, platforms, and Shopify apps to help you build and scale your thriving ecommerce business. In today's episode, we have Jean Ginsberg, the founder and CEO of The Gipht App, a Shopify app revolutionizing corporate gifting. With the holiday season upon us, Jean shares how her app solves the pain points of collecting shipping addresses and ensures that gifts are successfully delivered. She...
Modern Fulfillment: Sustainable Packaging, Unboxing Experiences, Consultative Partnerships With Erik Tonge Of Badger
November 06, 2023 15:33 - 43 minutes - 61.9 MBIn this episode of the Shopify Ecommerce Podcast, I chatted with Erik Tonge, Director of Global Partnerships at Badger Fulfillment Group. Badger Fulfillment Group has established itself as a market leader by prioritizing sustainability and personalized customer experiences. Their state-of-the-art warehouse, powered by solar energy, showcases their commitment to eco-friendly practices. By utilizing eco-friendly packaging and offering personalized service, Badger ensures that products are de...
How Young D2C Brands Are Using AI To Transform Customer Growth And Retention With Kiyan Foroughi
October 30, 2023 13:00 - 27 minutes - 40.3 MBIn this episode of the Shopify Ecommerce Podcast, I chatted with Kiyan Foroughi, the Co-Founder & CEO of Needle. Needle is a platform that combines the power of AI with human expertise to provide personalized marketing advice and assistance to Shopify brands. It acts as a marketing advisor, analyzing data from various channels and platforms to identify focus areas and provide data-backed recommendations. Reach out to us! We welcome questions and comments about this episode. Connect with u...
Boost Your Holiday Sales This Q4 With Email-Based Gifting With Jean Ginzburg Of Gipht App
October 23, 2023 21:14 - 30 minutes - 44.7 MBIn this episode of the Shopify Ecommerce Podcast, I chatted with Jean Ginzburg, the Founder & CEO of the Shopify Gipht App. Gipht is revolutionizing the gift industry for Shopify-powered stores. Uniquely, it enables users to send tangible gifts using just an email address, eliminating the hassle of sourcing shipping details. By collaborating with Shopify merchants, Gipht delivers meaningful and bespoke gifts that leave a lasting impression. It is a free tool for merchants and presents an i...
Hustle Alone Won't Cut It: Adapting And Thriving In The Mid-Market With Nirav Sheth Of Anatta
October 16, 2023 14:00 - 27 minutes - 39.3 MBIn this episode of the Shopify Ecommerce Podcast, I chatted with Nirav Sheth from Anatta. Anatta is a strategic backbone for some of the largest direct-to-consumer stories in the industry, providing dedicated, retainer-based services that empower brands to achieve previously out-of-reach milestones. Nirav shares insights on how Anatta's unique approach sets them apart from traditional agencies, emphasizing their focus on genuine growth and transparent client relationships. Today, we discuss...
Beyond Bots: How Rep AI Leverages ChatGPT To Reinvent Online Shopping
October 13, 2023 12:00 - 14 minutes - 21.7 MBIn this episode of the Shopify Ecommerce Podcast, I chatted with Shauli Mizrahi, the Co-Founder and CTO of Rep AI. We dive into the world of conversational ecommerce and explore how Rep AI is revolutionizing the online shopping experience for Shopify brands. Discover how their personalized sales conversations and AI concierge are setting a new benchmark in the industry, and learn about the powerful capabilities of ChatGPT in enhancing Rep AI's platform. Gain insights into the future of gen...
Beyond Bots: How Rep AI Leverages ChatGPT To Reinvent Online Shopping With Shauli Mizrahi
October 13, 2023 12:00 - 12 minutes - 18.1 MBIn this episode of the Shopify Ecommerce Podcast, I chatted with Shauli Mizrahi, the Co-Founder and CTO of Rep AI. We dive into the world of conversational ecommerce and explore how Rep AI is revolutionizing the online shopping experience for Shopify brands. Discover how their personalized sales conversations and AI concierge are setting a new benchmark in the industry, and learn about the powerful capabilities of ChatGPT in enhancing Rep AI's platform. Gain insights into the future of gen...
Enhance Your Shopify Store And Unlock High-Converting Pages Using AI With Chris Koh Of GemPages
October 09, 2023 12:00 - 10 minutes - 16 MBIn this episode of the Shopify Ecommerce Podcast, I chatted with Chris Koh, the Founder & CEO of GemPages. GemPages is a top Shopify app builder that has revolutionized page creation using AI. Their powerful platform empowers users to create stunning landing pages, quickstart marketing campaigns, and design the whole storefront without the need for complex coding. GemPages solves the customization limitations of some Shopify themes, allowing merchants to build high-converting Shopify pages...
Beyond Borders: How Portless Streamlines Global Fulfillment For DTC Brands With Izzy Rosenzweig
September 13, 2023 13:58 - 29 minutes - 42.4 MBIn this episode of the Shopify Ecommerce Podcast, I chatted with Izzy Rosenzweig, the Founder & CEO of Portless. Izzy Rosenzweig, a veteran of the DTC industry for over 10 years, gained recognition by launching his first DTC company in 2012, specializing in home and kitchen products. He successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other DTC brands wit...
Unpacking The Power Of Post-Purchase Automation With Mario Peshev Of Rush.App
August 20, 2023 15:00 - 43 minutes - 60.7 MBIn this episode of the Shopify Ecommerce Podcast, I have a great chat with Mario Peshev the CEO from Rush joining us to unpack the power of post-purchase automation. Rush is a company that helps Shopify stores turn one-time buyers into repeat customers by creating a seamless tracking experience and integrating with carriers and other Shopify apps. Mario shares insights on the challenges faced by ecommerce brands in retaining customers, the importance of the post-purchase process, and the inc...
The New Wave Of AI In Reducing Shopify Bounce Rates With Liam Patterson Of Bidnamic
July 09, 2023 15:48 - 54 minutes - 76.3 MBOn today's episode of the Shopify Ecommerce Podcast, I has a great chat with Liam Patterson the co-founder and CEO from Bidnamic a marketing technology company specializing in increasing revenue and profit from Google Shopping campaigns. Some key takeaways from the episode: How the placement of products on Google Shopping influence click-through rates and overall sales. The key factors that determine the top position on Google Shopping and why is it so important for retailers. What challe...
Beyond Selling: Transforming Shopify Stores Into Passive Income Streams With Seijin Jung Of OpenStore
July 02, 2023 14:58 - 44 minutes - 62.7 MBOn today's episode of the Shopify Ecommerce Podcast, I enjoyed chatting with Seijin Jung from OpenStore. Seijin is responsible for marketing more than 40 DTC Shopify brands. He shares critical insights gained over a decade in tech and consumer marketing from Udemy, Facebook, and AngelList. OpenStore aims to create new opportunities for Shopify founders by providing the fastest and easiest way to sell their businesses. The company recently launched an offering called OpenStore Drive - a ser...
From TV To Tech: Exploring The Digital Shift In Advertising With Tatari’s Philip Inghelbrecht
June 10, 2023 15:02 - 38 minutes - 54.9 MBIn the latest episode of the eCommerceFastlane Podcast, I had the pleasure of hosting a great discussion with Philip Inghelbrecht, the CEO and Co-Founder of Tatari. Philip brings an unparalleled depth of knowledge on the topic of TV advertising and its potential impact on Shopify brands. We dig into the unique challenges ecommerce brands encounter when venturing into TV advertising and discuss how Tatari is providing solutions to those challenges. We also unpacked the nuances of TV advertis...
Sell Globally, Produce Locally: Unlocking The Speed, Reach And Scale Of Local On-Demand Production And Delivery With Henrik Müller-Hansen Of Gelato
May 11, 2023 13:31 - 1 hour - 85.8 MBOn today's episode of the Shopify Ecommerce Podcast, I had the pleasure of interviewing Henrik Müller-Hansen from Gelato. Gelato is a software company that enables entrepreneurs, artists, merchants, and the creator economy to produce customized items such as art, books, and clothes locally and on-demand by connecting with production hubs worldwide. Gelato has a vast network of over 130 production partners situated in 32 countries. This network enables creators and ecommerce sellers to expa...
The Compounding Effect Of Ecommerce SEO: Building Relevancy And Authority With Josh George Of ClickSlice
May 09, 2023 20:21 - 47 minutes - 66.6 MBIn the latest episode of the eCommerceFastlane Podcast, I had the pleasure of having a great discussion with Josh George, founder of ClickSlice. We discussed how to get your Shopify store onto the first page of Google through ecommerce SEO. He shares a success story of a men's shaving products brand that saw a 73% increase in orders and over 60 keywords ranking on the first page after a bespoke SEO campaign. The episode emphasizes the importance of organic traffic, especially as relying sol...
How To Use Customer Experience And AI To Drive Retention And Sales With Marcin Stoll Of Tidio
May 08, 2023 20:48 - 39 minutes - 92.4 MBOn today's episode of the Shopify Ecommerce Podcast, I had the pleasure of interviewing Marcin Stoll, the Chief Product Officer at Tidio. We discuss how their platform helps businesses grow sales through excellent customer service. According to Marto, live chat is the most convenient way to communicate with customers and can often result in sales. Tidio's platform focuses on two main areas: providing excellent customer support and creating and leveraging sales opportunities—their product d...
Improve Your Shopify Store Paid Social Performance With Dave Bunce Of HawkeAI
April 09, 2023 14:13 - 43 minutes - 61 MBIn today’s Shopify Ecommerce Podcast, my guest is Dave Bunce, the President of Hawke.ai HawkeAI provides comprehensive, easy-to-read dashboards that compile and transform your marketing data for more efficient analysis and insight. It can identify potential issues and provide benchmarking statistics, ensuring you can address problems before they escalate. With HawkeAI's powerful analysis tools, you can save time and make informed, intelligent decisions - optimizing spend between platforms,...
Create The Ultimate Unboxing Experience Through Custom Eco-Friendly Packaging With Phil Akhzar Of Arka
March 05, 2023 16:34 - 43 minutes - 101 MBIn today’s Shopify Ecommerce Podcast, my guest is Phillip Akhzar, the Founder and CEO of Arka. Phil Akhzar learned about the importance of eco-friendly packaging through his work in supply chain logistics and industrial engineering. He discovered how important it was to have sustainable packaging that was accessible and affordable, to make sure the impression a customer received was consistent with the brand ethos. He was determined to make sustainable packaging accessible to all businesses...
Marketing Attribution Is Broken For Shopify Stores. Here’s How To Fix It With Pavel Petrinich Of SegmentStream
February 26, 2023 16:04 - 56 minutes - 132 MBIn today’s Shopify Ecommerce Podcast, my guest is Pavel Petrinich the Co-Founder and CRO of SegmentStream. SegmentStream is a Conversion Modelling Platform that helps e-commerce & D2C brands drive more sales by providing them with real-time marketing attribution insights. Marketers rely on attribution data to make informed budget allocation decisions, while ad platforms like Google and Facebook Ads use this information to optimize their auto-bidding and targeting algorithms. However, curren...
Supercharge Your Shopify Store Through High-Converting Landing Pages With Yuxin Zhu Of Replo
February 23, 2023 21:59 - 45 minutes - 106 MBIn today’s Shopify Ecommerce Podcast, my guest is Yuxin Zhu the Co-founder of Replo. Replo is a visual web development platform that allows teams to create beautiful high-performance landing pages on Shopify, without the need for developers. They are light years ahead of other page builders when it comes to customization and page speed. They have a library of hundreds of proven landing pages and sections that anyone can use, as well as certified Experts who can help build new pages in jus...
Gain A Competitive Edge With Conversational AI Shopping Experiences With Yoav Oz Of Rep AI
February 23, 2023 21:46 - 29 minutes - 69.5 MBIn today’s Shopify Ecommerce Podcast, my guest is Yoav Oz, the Co-founder and CEO of Rep AI. Rep is a conversational AI “sales closer” for Shopify ecommerce stores. They enable merchants to maximize their marketing budget by saving soon-to-be-lost traffic and turning them into customers. It automatically finds disengaged customers and provides them with a guided conversational customer experience, helping the site visitor with whatever they need to increase the chance for conversion by 25...
Validate And Optimize Paid Media Investments Through Incrementality Experiments With Trevor Testwuide Of Measured
February 23, 2023 21:34 - 38 minutes - 54.4 MBIn today’s Shopify Ecommerce Podcast, my guest is Trevor Testwuide the Co-founder and CEO of Measured. Measured is the leader in incrementality intelligence for media optimization. They have a proven measurement methodology that incorporates results from years of continuous testing across all channels and tactics, combined with each brand’s own performance data, to reveal the true incremental contribution of advertising spend to business results. Unlike other measurement providers that re...
Drive Significant Incremental Revenue By Expanding Your Product Mix With Sina Djafari Of Duoplane
February 12, 2023 21:19 - 47 minutes - 89.1 MBIn today’s Shopify Ecommerce Podcast, my guest is Sina Djafari from Duoplane. Duoplane is an order management platform for Shopify merchants who drop ship or work with multiple fulfillment partners. They help ecommerce merchants to manage and automate their dropship and 3PL workflow by automating order processing, inventory syncing, and vendor payments. Merchants that use distributed fulfilments can scale their business and lower costs but it can be difficult to manage. That’s where Duopl...
Shopify Stores Can Now Say Goodbye To Affiliate Links And Discount Codes With Anders Bill and Andy Cloyd Of Superfiliate
February 12, 2023 21:11 - 42 minutes - 59.7 MBIn today’s Shopify Ecommerce Podcast, my guests are Anders Bill and Andy Cloyd of Superfiliate. Superfiliate is a platform that automates the creation of personalized storefronts for a Shopify brand's best customers and creators to get the most out of their word of mouth programs. These personalized storefronts give Superfiliates access to a brand's best media content, while also allowing them to customize their storefronts with their own user-generated content, reviews and favorite produ...
Collaborate Your Way To Success With Influencers And Creators With Brett Owens Of Afluencer
February 11, 2023 17:09 - 43 minutes - 61.4 MBIn today’s Shopify Ecommerce Podcast, my guest is Brett Owens & Collab Matchmaker of Afluencer. Afluencer is the easiest way for Shopify brands to find, meet and start “Collabing” with social media micro-influencers and creators. Over 20,000+ influencers are actual users of their app – which means they can make direct introductions for you to new partners. Relevancy is their specialty. They help you meet influencers who have followers that meet the profile of your ideal customer. Whether yo...
Shopify Stores Are Exploiting A Massively Profitable Direct Mail Channel At Scale With Dave Fink Of Postie
January 31, 2023 14:55 - 41 minutes - 58.4 MBIn today’s Shopify Ecommerce Podcast, my guest is Dave Fink, the Founder and CEO of Postie.com. Dave Fink thinks the best kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career he’s generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he’s out to reinvent dir...
10X Your Browse And Cart Abandonment Email And SMS With Adam Robinson Of Retention.com
January 17, 2023 19:26 - 44 minutes - 61.3 MBIn today’s Shopify ecommerce podcast, my guest is Adam Robinson, the Co-Founder and CEO of Retention.com Retention.com helps Shopify stores to grow their abandonment revenues. Your customers can only receive abandoned cart emails if they’re logged in to Shopify. Think about that. Think about how many people aren’t logged in to your store right now that are putting things in their cart. If someone bought on their laptop and is shopping on their phone, they don’t get a message. For th...
Crush Your Profit Target This Holiday Season With First-Party Data And Intelligent Customer Segmentation With John Chao Of Segments
December 05, 2022 18:32 - 47 minutes - 65.3 MBIn today’s Shopify ecommerce podcast, my guest is John Chao, the Co-Founder and CEO of Segments. They are a Shopify Plus Certified App that helps store owners and marketing teams scale their revenue by leveraging targeted customer segmentation with advanced data analytics. It’s all presented and actionable in an easy-to-understand visual manner. First party data is a competitive advantage for DTC and online marketing, but most Shopify brands don’t have the budget for expensive CDPs or the ...