eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty. artwork

From TV To Tech: Exploring The Digital Shift In Advertising With Tatari’s Philip Inghelbrecht

eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

English - June 10, 2023 15:02 - 38 minutes - 54.9 MB - ★★★★★ - 41 ratings
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Previous Episode: Sell Globally, Produce Locally: Unlocking The Speed, Reach And Scale Of Local On-Demand Production And Delivery With Henrik Müller-Hansen Of Gelato
Next Episode: Beyond Selling: Transforming Shopify Stores Into Passive Income Streams With Seijin Jung Of OpenStore

In the latest episode of the eCommerceFastlane Podcast, I had the pleasure of hosting a great discussion with Philip Inghelbrecht, the CEO and Co-Founder of Tatari. Philip brings an unparalleled depth of knowledge on the topic of TV advertising and its potential impact on Shopify brands. We dig into the unique challenges ecommerce brands encounter when venturing into TV advertising and discuss how Tatari is providing solutions to those challenges.

We also unpacked the nuances of TV advertising, such as the differences between linear and streaming TV, and examined how Tatari's platform empowers Shopify merchants to measure their advertising campaign's effectiveness accurately. This episode is packed with enlightening insights on TV advertising, demonstrating Tatari's formidable potential to boost Shopify merchants' growth and enhance their business performance.

Discover valuable insights from the latest Shopify podcast to boost your store's profits and optimize revenue. Access the mentioned resources today and take your store's success to the next level.

Reach out to us! We welcome any comments or questions about this episode. Connect with us here or through our social media channels — your feedback is always welcome.

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For more ecommerce, marketing, and business knowledge, check out the eCommerce Fastlane Insights Blog for the most up-to-date strategies and tactics.


TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.


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