Encore: The 3rd Place

A replay of one of Theresa’s favorite episodes, The 3rd Place. The message she explains is one she truly believes and is the foundation for any successful business in this modern world.

Everyone needs a place in this world. One where they feel comfortable, where they can be their truest selves without fear or doubt, one that just feels right. For many, there are usually two of these places; Home and work. When you’re home, you feel relaxed and safe. At work, a place of unity amongst colleagues, that promotes creativity and innovation.

But the third place is something we need more of. It’s the place between the other two places. When you aren’t at work and you aren’t at home, your local bakery, coffee shop, shoe store, dry cleaners; these places should feel just as accepting and relaxing as the first two. Somewhere you are happy to spend your precious time, your most valuable asset.

As entrepreneurs, it’s up to us to create these places for our customers, for our community, to retreat to when in the in-between.

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