The Retirement Show: Your Life, Your Money with Scott Sierens
144 episodes - English - Latest episode: 12 days ago - ★★★★★ - 3 ratingsA top retirement podcast dedicated to helping you: Reduce Taxes | Make Work Optional | Maximize Retirement Income | Invest Confidently | Optimize Stock Compensation | Help Future Generations
Scott Sierens, financial advisor at Sierens Financial Group, will provide thoughts, strategies, and ideas on each episode to help you thrive in life, wealth and retirement. The goal is to take complex financial subjects and make them simple and easy to understand so you can feel confident to take action, enjoy life, and eliminate financial stress and anxiety.
Scott, along with guests from across various industries, will cover topics such as tax savings strategies, investments and wealth management, IRAs, 401(k)s, retirement planning, retirement income strategies, pensions, estate planning, social security, healthcare, and much more.
Retirement isn't an age or number. It's finding the balance between living life today and feeling financially confident about YOUR tomorrow.
Ask Scott your questions by calling 847-235-6989 or check out our podcast website at https://lifemoneyshow.com for more resources.
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Episodes
Ep 43: Planning for Things You Can’t Predict
March 03, 2022 10:00 - 35 minutes - 33.3 MBThere are some things in life you can’t predict, but you can try to plan for them. For example, when is the next market crash going to happen? We don’t know, but here’s how you can prepare for this and other things in your financial life. What we discuss in this episode: 1:15 – Inflation articles 5:58 – Market crash 11:02 – Lifestyle 17:04 – Health care 23:56 – Taxes 28:46 – Life expectancy 31:34 – Mailbag: Too much money in bank? Read more and get additional finan...
Ep 42: Listener Questions - Income Plans, Social Security and Stocks
February 24, 2022 10:00 - 26 minutes - 24.2 MBToday we’re answering some of your excellent financial questions. How much should you spend in retirement? When’s the best time to take Social Security? We’ll answer these questions and more on today’s show. What we discuss in this episode: 1:42 – IRS backlog article 5:32 – Retirement income 10:38 – One stock 15:35 – Social Security 20:18 – Life insurance Read more and get additional financial resources here: http://lifemoneyshow.com Check out our YouTube channel: h...
Ep 41: Is Inflation the Biggest Threat to Your Retirement?
February 17, 2022 10:00 - 29 minutes - 27.4 MBPrices are on the rise and people are being impacted in their day-to-day lives, so let’s talk about how to beat retirement’s nemesis – inflation. Listen to this show to find out what you can do to secure your financial future. What we discuss in this episode: 1:08 – Going up in price 4:05 – How big of a threat? 6:53 – CNBC and NYTimes articles 10:54 – The number one concern 12:57 – How to plan for inflation 14:55 – How to beat inflation 20:08 – Social Security 21:38 – Unde...
Ep 40: How to Handle a Volatile Stock Market
February 10, 2022 10:00 - 23 minutes - 23.9 MBToday we’re talking about why we see volatility in the stock market. We’ll also share what you should and should not focus on when this happens and how to plan and prepare no matter which direction the market goes. What we discuss in this episode: 1:28 – Stock market drops 2:37 – Why the market drops 5:02 – Inflation 7:20 – Covid 7:39 – Russia and Ukraine 8:36 – Statistics 11:52 – Importance of diversification 13:04 – JP Morgan guide to the markets 16:04 – Focus on...
Ep 39: Don't Fumble Your Retirement in the Red Zone
February 03, 2022 10:00 - 24 minutes - 24.7 MBJust like football players don’t want to fumble the ball in the red zone, you don’t want to fumble your finances as you get close to retirement. We’ll explain how to protect your finances during these crucial years on today's episode. What we discuss in this episode: 3:49 – What is the financial red zone? 5:50 – Planning in retirement 7:24 – Mistakes 12:45 – Work on your plan 15:13 – Don’t wait for the red zone 18:28 – Listener question: Am I stuck? Read more and get a...
Ep 38: 7 Signs You’re in Good Financial Health
January 27, 2022 10:00 - 25 minutes - 25.5 MBToday we're sharing seven signs that you're in good financial health. It's a good checklist to measure where you stand and whether or not you're in a good position for retirement. How do you measure up? What we discuss in this episode: 3:31 – No depreciating debt 5:03 – Spend less than you make 6:51 – Save and invest 9:15 – How much to save 10:55 – Understand tax implications 13:25 – Retirement income plan 16:07 – Know the plan 19:03 – Long-term care 21:37 – Estate p...
Ep 37: Social Security Changes You Need to Know About
January 20, 2022 10:00 - 24 minutes - 24.7 MBWhat changes should we expect to see with Social Security in 2022? Some of the changes could affect your check or your company paycheck. We’ll explain how the cost of living has been adjusted and answer a listener's question about when to collect Social Security. What we discuss in this episode: 3:12 – Cost-of-living 10:13 – Higher wage cap 12:05 – Higher earnings test limit 14:47 – Higher earnings threshold 17:45 – Mailbag: Work until 70? Resources: https://www.usato...
Ep 36: What Factors are Shaping Retirement in the 2020s?
January 13, 2022 10:00 - 28 minutes - 26.9 MBSo much has changed since your parents retired. Gone are the days of the pension, and technology is playing a larger part than ever in how we save money and invest in our future. Today we’re sharing what factors and forces are shaping retirement in the 2020s. Read more and get additional financial resources here: http://lifemoneyshow.com Check out our YouTube channel: https://www.youtube.com/channel/UCPhQ-u12d60Z0HNCwwVubdQ What we discuss in this episode: 1:00 – Automat...
Ep 35: Stock Market Predictions
January 06, 2022 10:00 - 22 minutes - 20.8 MBWe’re kicking off the New Year with a talk about the stock market and some predictions. As you’ll see, the experts’ predictions are all over the board. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-35-stock-market-predictions/780/ More Resources: https://www.goldmansachs.com/insights/pages/outlook-2022-the-long-road-to-higher-rates.html https://www.morganstanley.com/ideas/investment-outlook-2022-hotter-business-cycle https...
Ep 34: 10 Money Resolutions for 2022
December 30, 2021 10:00 - 27 minutes - 27.7 MBThe New Year is just around the corner. Today’s show is all about money resolutions and focusing on what you can control. You can’t control the stock market, but there are some things you can do to improve your financial future. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-34-10-money-resolutions-for-2022/773/ What we discuss in this episode: 2:30 – Planning for 90 days 3:02 – New Year’s resolution statistics 7:25 – Pay down ...
Ep 33: How Should You Compare Job Offers?
December 21, 2021 10:00 - 28 minutes - 28.6 MBIf you’re thinking about leaving your job or you’re interviewing at different companies, today’s show is for you. We’ll help you learn how to compare different offers during your job search and what to look for. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-33-how-should-you-compare-job-offers/770/ What we discuss in this episode: 2:37 – Great Resignation 4:43 – Financial perspective 5:44 – Comparing apples to apples 8:38 – ...
Ep 32: Is Your Financial Plan Out of Tune?
December 16, 2021 10:00 - 30 minutes - 30.1 MBEven if you have a solid financial plan in place, things can quickly get out of tune if you don’t make adjustments from time to time. Let’s talk about some of the areas where we often see people get out of tune with their financial plans. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-32-is-your-financial-plan-out-of-tune/765/ What we discuss in this episode: 6:57 - Taxes 12:19 - Life insurance 17:40 - Cash 22:19 – Risk 25:...
Ep 31: 5 401(k) Tips for the End of the Year
December 09, 2021 10:00 - 31 minutes - 29.5 MBAs the year winds down, we help our clients with a checklist of items to get them prepared for the new year. One very important area to take a close look at is your 401(k) contributions. What can you do to improve your retirement account next year? Today we’ll share five tips to help you get the most out of your 401(k). Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-31-5-401k-tips-for-the-end-of-the-year/752/ Read the article about D...
Ep 30: Planning for the Non-Financial Side of Retirement
December 02, 2021 10:00 - 31 minutes - 31.6 MBWhen planning for financial independence, you still need to plan for things other than finances, like what you will do with your free time. We’re talking about the life side of retirement today. What are you doing with your time and your energy? Grab a pen and paper and answer these questions for yourself. Read more and get additional information: https://lifemoneyshow.com/podcast/ep-30-planning-for-the-non-financial-side-of-retirement/744/ Check out our YouTube channel: https...
Ep 29: Mailbag - How Much Risk is OK, Which Roth is Better, and More
November 23, 2021 10:00 - 28 minutes - 28.8 MBWe are opening up the mailbag today. George wants to know how much risk he should take with his investments and Robert wonders which Roth – 401k or IRA – is better? We’ll also discuss the best way to help your parents with their investments and whether it's smart to take Social Security early. Read more and get additional information: https://lifemoneyshow.com/podcast/ep-29-mailbag-how-much-risk-is-ok-which-roth-is-better-and-more/738/ Check out our YouTube channel: https://www...
Ep 28: Quit Cutting Corners Financially
November 18, 2021 10:00 - 27 minutes - 27.6 MBCutting corners - we all occasionally do it in life. Whether we do this with our finances, exercising, etc., we’re all guilty of this sometimes. When you do this financially, it can really hurt you in the long term. Read more and get additional information: https://lifemoneyshow.com/podcast/ep-28-quit-cutting-corners-financially/732/ Check out our YouTube channel: https://www.youtube.com/channel/UCPhQ-u12d60Z0HNCwwVubdQ What we discuss on this episode: 6:50 – Getting...
Ep 27: Ways of Giving Back - An Interview with Big Brothers Big Sisters
November 11, 2021 09:00 - 53 minutes - 50.9 MBHave you thought about giving back to make a positive impact on the lives of others? Are you wanting to be involved in a charitable way? Maybe you have the ability to give some of your time. Maybe it's financial resources. In today’s episode with Leslie Blake, Executive Director at Big Brothers Big Sisters, we discuss different ways you can volunteer, be involved, or contribute to help support and make a positive impact on the lives of others. Read more and get additional informatio...
Ep 26: Pros and Cons of Inflation and Investing
November 04, 2021 09:00 - 17 minutes - 18.6 MBInflation has been in the news a lot lately, but what is inflation exactly and how might it affect your financial future? We’ll explain the ins and outs and pros and cons of this much talked about topic. Read more and get additional financial information: https://lifemoneyshow.com/podcast/ep-26-pros-and-cons-of-inflation-and-investing/717/ Cited Sources: Inflation Definition (investopedia.com) Inflation vs. Stock Market Returns (awealthofcommonsense.com) Check out ou...
Ep 25: Financial Mistakes Couples Make
October 28, 2021 09:00 - 28 minutes - 28.9 MBGetting spouses on the same page with their retirement plan can often be a challenge. We’ll share some of the common things couples mess up when it comes to their finances and what you can do to avoid these mistakes. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-25-financial-mistakes-couples-make/711/ Check out our YouTube channel: https://www.youtube.com/channel/UCPhQ-u12d60Z0HNCwwVubdQ What we discuss on this episode: 3:...
Ep 24: Spotting Red Flags In Your Finances
October 21, 2021 09:00 - 29 minutes - 29.8 MBIt’s best to spot red flags in your financial plan early on, that way we can address them before it’s too late. Can you name your investments? How often are you meeting with your advisor? Find out if your answers to these and other questions are problematic. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-24-spotting-red-flags-in-your-finances/702/ Check out our YouTube channel: https://www.youtube.com/channel/UCPhQ-u12d60Z0HNCwwVubdQ ...
Ep 23: Tax Planning Tips to Maximize Your Retirement Accounts
October 14, 2021 09:00 - 24 minutes - 23.4 MBTime to act fast. We’re sharing some important tax strategies you might want to put in place before Dec. 31 to maximize your retirement accounts. We’ll share what they are and why you might want to make these changes now. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-23-tax-planning-tips-to-maximize-your-retirement-accounts/695/ Check out our YouTube channel: https://www.youtube.com/channel/UCPhQ-u12d60Z0HNCwwVubdQ What we di...
Ep 22: Year-End Tax Planning Tips
October 07, 2021 09:00 - 32 minutes - 32.2 MBWe’re not even to December yet, but it’s important to start talking about tax planning strategies early. Today, we’ll explain why now is the best time to start planning for your taxes and how you can start. Read more and get additional financial information: https://lifemoneyshow.com/podcast/ep-22-year-end-tax-planning-tips/690/ Key Points: 4:50 – What is tax planning 8:30 – Maximize retirement accounts 12:00 – Health savings account 14:30 – Roth conversions 17:40 – T...
Ep 21: How the New Tax Proposal Could Affect Your Financial Future
September 30, 2021 09:00 - 23 minutes - 35.1 MBToday we’re talking about the recent proposals in the new American Families Tax Proposal. We’ll walk you through some of the proposed changes and how they could affect your financial future. Read more and get additional financial information: https://lifemoneyshow.com/podcast/ep-21-how-the-democrats-tax-proposal-could-affect-your-financial-future/678/ Key Points: 4:16 – Income taxes 6:51 – Capital gains 8:21 – S-Corp 9:57 – Ultra-high income earners 11:27 – Retireme...
Ep 20: Listener Questions - Gifting Money, Running Out of Money, and RMDs
September 23, 2021 09:00 - 28 minutes - 25.7 MBToday we are going to focus on questions that we've heard from people recently. We will discuss gifting money to your children, the fear of running out of money, and required minimum distributions. No matter your financial question, we’re here to help guide you. Read more and get additional financial information: https://lifemoneyshow.com/podcast/ep-20-listener-questions-gifting-money-running-out-of-money-and-rmds/672/ Key Points: 5:21 – Gifts to children 12:07 – Running ...
Ep 19: Learning Through Uncommon Sense
September 16, 2021 09:00 - 28 minutes - 29.1 MBCommon sense is actually quite uncommon, especially when it comes to financial planning. Here are some common sense money approaches you need to know. Read more and get additional financial information: https://lifemoneyshow.com/podcast/ep-19-learning-through-uncommon-sense/659/ Key Points: 3:56 – Buy low, sell high 9:30 – Don’t pay more in taxes than you have to 13:07 – Keep costs low 17:00 – Don’t put eggs in one basket 20:41 – Marketing timing 24:23 – Mailbag: E...
Ep 18: Financial Fact or Fiction - Roths, Trusts and Life Insurance
September 09, 2021 09:00 - 15 minutes - 16.3 MBSometimes the easiest way to learn about something is to make it really simple. There are a lot of assumptions out there about finances, so let’s take some time to clear those up. Like the true/false tests you might have taken back in grade school, let’s play a round of fact or fiction to test your financial planning acuity. Read more and get additional financial information: https://lifemoneyshow.com/podcast/ep-18-financial-fact-or-fiction-roths-trusts-and-life-insurance/650/ M...
Ep 17: The Double-Edged Sword of Retirement
September 02, 2021 09:00 - 28 minutes - 27.3 MBRetirement comes with some double-edged swords – things that are both negative and positive. We’ll explain what they are and how to approach them. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-17-the-double-edged-sword-of-retirement/634/ What we discuss on this episode: 1:25 – Who taught Scott the most 6:01 – Stocks and investing 11:29 – Sudden wealth 14:15 – Roth IRA vs. traditional IRA 18:30 – Paying off your house 20...
Ep 16: Test Your Knowledge - Financial Fact or Fiction
August 26, 2021 09:00 - 29 minutes - 27.9 MBHow much of what you know or what you’ve heard is true when it comes to financial planning? Join us as we play a little game of fact or fiction when it comes to taxes, Social Security and investments. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-16-test-your-knowledge-financial-fact-or-fiction/629/ What we discuss on this episode: 2:16 – USA Today article 5:56 – Social Security is taxable? 10:36 – Taxes lower? 17:12 – Ter...
Ep 15: What Are Your Money and Retirement Savings For?
August 19, 2021 09:00 - 29 minutes - 27.9 MBWhat is your retirement savings for, and what are you working toward? We’ll focus on the non-financial side of retirement and talk about those questions today. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-15-what-are-your-money-and-retirement-savings-for/611/ What we discuss on this episode: 1:50 – Morning routines 5:00 – Non-financial side 8:47 – Spending more time with family 12:33 – Buying things 15:17 – Travel 18:19...
Ep 14: Social Security, Emergency Funds and Other Questions
August 12, 2021 09:00 - 23 minutes - 22.2 MBToday we’re answering questions about Social Security, emergency funds and more. Find out what advice we give people in these types of situations. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-14-social-security-emergency-funds-and-other-questions/600/ What we discuss on this episode: 1:23 – States with lowest and highest savings 3:10 – Social Security 10:07 – Emergency fund 15:43 – Husband’s 40k vs. pension
Ep 13: Where Financial Crisis and Opportunity Meet
August 05, 2021 09:00 - 28 minutes - 26.9 MBOn today’s episode, we’re talking about the intersection of crisis and opportunity, two words you probably don’t think of together. But sometimes a financial crisis can create opportunities for people. Read more and get additional resources here: https://lifemoneyshow.com/podcast/ep-13-where-financial-crisis-and-opportunity-meet/571/ What we discuss on this episode: 7:44 – Empty nest 10:26 – Market crash 13:53 – Life insurance 16:21 – Laid off 19:53 – Should I take...
Ep 12: Listener Questions 0 Combining 401(k)s, Paying For Weddings, A Stock Selling Catch-22
July 29, 2021 09:00 - 26 minutes - 36.7 MBToday we’re sharing more financial questions we have received and how they might help you. You might find yourself in a similar situation and need this guidance. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-12-listener-questions-combining-401ks-paying-for-weddings-a-stock-selling-catch-22/563/ What we discuss on this episode: 3:09 – Old 401(k)s 9:28 – Saving for weddings 14:15 – Apple stock 21:29 – No plans to retire
Ep 11: Listener Questions - 401Ks, Social Security and Family Finances
July 22, 2021 09:00 - 37 minutes - 35.2 MBToday we’re talking about financial questions we have received and how they might help you. You might find yourself in a similar situation so hopefully some of this guidance can benefit you or someone you know. Read more and get additional financial resources here: http://lifemoneyshow.com What we discuss on this episode: 5:54 – Max out 401k and Roth IRA? 15:59 – Social Security 22:16 – Family needs help 29:09 – Market crash
Ep 10: 5 Areas to Have Covered to Retire Before Age 65
July 15, 2021 09:00 - 34 minutes - 32.3 MBOn today’s episode, we’re sharing some things you need to have in place to retire before the age of 65. Here are five areas you need to have covered so you can transition to that next stage of your life. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-10-5-areas-to-have-covered-to-retire-by-age-65/540/ What we discuss on this episode: 4:11 – Want to retire before 65? 5:14 – Have enough money 14:53 – Have a plan for health insur...
Ep 9: Can You Pass This Social Security Quiz?
July 01, 2021 09:00 - 35 minutes - 33.5 MBDid you know that nearly a third of near-retirees fail a basic quiz on Social Security? It’s such an important piece of your retirement, so we want to make sure you know the answers. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-9-can-you-pass-this-social-security-quiz/503/ What we discuss on this episode: 5:33 – About the quiz 11:35 – Benefits based on earnings 14:37 – Spouse’s death 16:16 – U.S. citizens 17:13 – Benefit...
Ep 8: Why It's Getting Harder to Save for Retirement
June 17, 2021 09:00 - 33 minutes - 31.8 MBSaving for retirement is not the same as what your parents and grandparents did. It has become harder in several ways, but we’ll explain what you can do to prepare. Read more and get additional financial resources here: http://lifemoneyshow.com What we discuss on this episode: 4:44 – Fox Business story 6:55 – Grandparents and parents 9:54 – Pensions 12:11 – Social Security 16:00 – Retirement savings 17:40 – Other reasons 21:07 – Solutions 25:42 – Investments 2...
Ep 7: How to Teach Your Kids About Money
June 03, 2021 09:00 - 18 minutes - 17.1 MBShould parents involve children in finances? Are there different rules for younger children versus older children? We’ll explain what considerations when it comes to sharing with your kids. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-7-how-to-teach-your-kids-about-money/464/ What we discuss on this episode here: 3:29 – Should kids be involved with money? 4:25 – Older kids 7:45 – Make children aware of your financial picture...
Ep 6: Three Traits of Money in Financial Planning
May 20, 2021 09:00 - 19 minutes - 18.4 MBLet’s dive into financial literacy and the three traits of money you want inside your portfolio. Do you know what they are? On today’s episode, we’ll share the traits of money that and how they affect your portfolio. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-6-three-traits-of-money-in-financial-planning/450/ Check out our YouTube channel for more: https://www.youtube.com/channel/UCPhQ-u12d60Z0HNCwwVubdQ What we discuss on...
Ep 5: Are You Flirting With Financial Disaster?
May 06, 2021 09:00 - 21 minutes - 20.2 MBLet’s talk about some of the areas of your financial life where you might be flirting with disaster and don’t even know it. Disaster and retirement are not two words you want associated with each other. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-5-are-you-flirting-with-financial-disaster/393/ Key points: 4:00 – Out-of-date legal documents 7:23 – Incorrect beneficiary designations 9:55 – Tax time bomb 12:40 – Long-term c...
Ep 4: Three Money Mindsets – Which One Are You?
April 22, 2021 09:00 - 22 minutes - 23.4 MBWhat kind of mindset do you have financially? Are you a borrower, a saver or an investor? We’ll talk about these three types of mindsets. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-4-three-money-mindsets-which-one-are-you/339/ What we discuss on this episode: 5:07 – Borrower mindset 11:06 – Saver mindset 15:40 – Investor mindset
Ep 3: This is Why You Never Assume in Retirement
March 26, 2021 09:00 - 21 minutes - 20.7 MBWe often see people make certain assumptions about retirement that just aren’t correct. Let’s explore some of these and discuss why these common beliefs might get you in trouble. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-3-this-is-why-you-never-assume-in-retirement/311/ What we discuss on this episode: 1:40 – Bullish on America? 3:54 – Assumption: Medicare will cover my healthcare needs 7:30 – Assumption: I’ll spend less ...
Ep 2: The Importance of the Financial Danger Zone
March 25, 2021 09:00 - 20 minutes - 19.1 MBAs you move into that final decade before retirement, planning becomes crucial for long-term success. We call this the Financial Danger Zone. Today we’ll identify the changes that need to happen as you approach retirement and what areas require the most attention as you transition into the next chapter of life. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-2-the-importance-of-the-financial-danger-zone/306/ What we discuss on this episod...
Ep 2: The Importance of the Financial Danger Zone
March 25, 2021 09:00 - 20 minutes - 19.1 MBAs you move into that final decade before retirement, planning becomes crucial for long-term success. We call this the Financial Danger Zone. Today we’ll identify the changes that need to happen as you approach retirement and what areas require the most attention as you transition into the next chapter of life. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-2-the-importance-of-the-financial-danger-zone/306/ What we discuss on this episod...
Ep 1: Getting to Know Scott Sierens & The New Podcast
March 11, 2021 10:00 - 15 minutes - 15.1 MBAs we launch the new podcast, we wanted to kick it all off by providing a little background on Scott and the show. Find out how Sierens Financial began, what Scott does away from work, and what you’ll learn in future episodes. Read more and get additional financial resources here: https://lifemoneyshow.com/podcast/ep-1-getting-to-know-scott-sierens-the-new-podcast/57/ What we discuss on this episode: 1:50 – What does being a financial advisor mean to you? 3:33 – How do you...