026 – What Every Leader Must Know About Marketing: Mike Kim, Marketing Consultant and Host of Up and To The Right Podcast

If you want to lead, you must know about marketing. You may delegate the lead for your marketing efforts to someone on your team or to an outside group, but you, as the leader, remain responsible for the marketing results in your business, organization, ministry, or non-profit. Sounds formidable, right? The good news is that …

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If you want to lead, you must know about marketing. You may delegate the lead for your marketing efforts to someone on your team or to an outside group, but you, as the leader, remain responsible for the marketing results in your business, organization, ministry, or non-profit.

Sounds formidable, right? The good news is that you don’t have to know everything about marketing, just the essentials.

That’s why you need to know Mike Kim, a marketing consultant and host of the popular podcast, Up And To The Right.

In this interview, we pepper Mike with questions about the practical things leaders must know about marketing . . . even if marketing is not their primary business discipline.

No matter what leadership role you have, you’ll learn important lessons in this interview.

The most important things top leaders of an organization can do to promote effective marketing practices
What branding really includes at the core
How to pivot your marketing message when needed
The best way to set expectations for the results of different types of marketing actions
How to work with and market to people in different generational groups

Listening to this interview, you’ll discover that Mike Kim knows his stuff. As the Chief Marketing Officer of MEK Review, a progressive educational company, Mike spends his professional life leading marketing efforts in a corporate setting. Then on his own, he works as a marketing consultant, leveraging his influence and knowledge through his personal platform.

If you would like to connect with Mike, he has set up a special landing page for listeners of Your Leadership Story. Just click here. 

Also, you can connect with Mike Kim in a variety of other ways.

On his blog: www.mikekim.tv

While you’re checking out Mike’s site, sign up for his list and you’ll get a copy of his DIY Blog Guide: The All-in-One Blog Blueprint That Takes You From Zero to Launch. It’s free!

On Facebook: https://www.facebook.com/mikekimtv

On Linkedin: https://www.linkedin.com/in/mikekimtv

On Twitter: https://twitter.com/mikekimtv