Episode 54 - "On a mission to drive engagement, how does Advantage help Retail and FMCG work better together?" with John McLoughlin CEO Advantage Group

Your Future in Sales & Marketing

English - November 02, 2022 20:00 - 48 minutes - 33.6 MB
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In this episode, our host, Mike Dickson, meets John McLoughlin, CEO of the Advantage Group. John talks with passion about the importance of engagement in the relationship between retailer and supplier and the impact an individual NAM and Category Manager can have on a TAG score.

John is passionate about helping clients achieve mutually successful commercial outcomes with retail partners and believes wholeheartedly in a philosophy of pragmatic collaboration between retailers and suppliers. Advantage Group is the leading advisor in business-to-business engagement globally.

Enjoy.