Episode 48 - How to make the move from Agency to client side with Liam Loan-Lack, CMC

Your Future in Sales & Marketing

English - August 10, 2022 21:00 - 47 minutes - 32.9 MB
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Previous Episode: Episode 47 - Making a move in a hot market, with recruitment experts Callum Jones-Bray and Chris Hamil - Bonus Pod

Next Episode: Episode 49 - Leaving FMCG is NOT the career risk it once was with Amanda Schmidhofer, Chief Consumer Officer for Mrs Mac’s

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In this episode, Mike is joined by Liam Loan-Lack, CMC and explores how to make a move from agency to client-side. Why doesn't it happen more? How good would it be to see talent flow in both directions?

After reaching the senior levels of IPG, Liam made the client-side move happen. Not without a large degree of planning and persistence, he landed the CMO role for My Muscle Chef and is now about to take a new position in a new industry with CMC markets.

It's a refreshing look at both sides of the fence - enjoy!