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03. How To Position Yourself Against Competition
Trusted Authority - The Podcast
English - August 08, 2021 16:00 - 16 minutes - 30.1 MBCareers Business Education How To Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 02. To Brand, Rebrand or Reposition?
Next Episode: 04. Digital Leadership Branding - The Practical Guide
If you try to compete on titles, degrees and years of experience, you are already a commodity. In this episode, I share with you ways how to differentiate yourself so you can stand out for the right reasons and without having to be loud. Step 1: Map out your background Step 2: Clarify your decision makers Step 3: Do some research and competitor analysis Step 4: Define your unique value and selling proposition Step 5: Develop your content and communications strategy Download your Building your Personal Brand for busy corporate professionals Connect with