From Apple Sales to Lifestyle Fashion | Steven Borrelli - CUTS

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In this episode of "You're Not Your Roas" podcast, we speak with Steven Borelli, CEO & Founder of CUTS, a lifestyle e-commerce fashion brand. Steven shares his journey in building the brand and the lessons he learned along the way. He talks about the importance of staying focused, humility, and experience, and how he brought CUTS to the physical world. Steven also discusses the future of e-commerce and the role of communities and influencers. He shares his thoughts on the WFH trend and working from home, and shares his views on OKRs, micro-influencers, TikTok, and YouTube.

CUTS was created by Steven Borrelli in 2016 when he found himself struggling to find the perfect T-shirt that had enough quality to be worn professionally at work yet also enough style for a night out.

CUTS products are premium, versatile, and designed to outfit the world’s most ambitious people, a group of Modern Professionals who live to compete For The Sport of Business.

Connect with Steven on Twitter https://twitter.com/stevenborrelli

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