Whale Informed by Triple Whale
98 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 2 ratingsWelcome to Whale Informed, the show where we don't give business advice but do tell you what's going on in and around ecommerce.
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Episodes
Mr. Beast’s Amazon Prime Show, Macy’s Running UGC Ada, & More | Whale Informed #008
March 25, 2024 17:12 - 30 minutes - 69.8 MBTriple Whale presents Whale Informed. This week, John and Ethan discuss: 📺 Mr. Beast’s Amazon Prime Show 🌮 Open AI & Taco Bell 🏪 Macy’s Running UGC Style Ads + more. *** 00:00 Intro 00:52 Mr. Beast’s Amazon Prime Show 07:01 Unilever Spinning Off Ben & Jerry’s 10:20 Nvidia 12:28 Novo Nordisk 13:46 SpaceX & The Sphere 15:32 Open AI & Taco Bell 18:07 Death of Linear TV Ads 22:29 Remi’s Bold “Us vs. Them” Ad 24:53 Ad Length = Age Trick 26:32 Macy’s Running UGC Style Ads *** The...
Billion Dollar Canned Water, Temu Treasures, Ecommerce Benchmarks, & More | Whale Informed #007
March 18, 2024 16:31 - 31 minutes - 73.5 MBTriple Whale presents Whale Informed. This week, John and Ethan discuss: 🧟 Liquid Death Raises Money 📊 Ecommerce Advertising Trends 🏴☠️ Temu Treasures + more. *** The Whalies Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201 *** Chapters 00:00 Intro 00:59 Liquid Death Raises Money 06:04 DUDE Wipes’ Scoop 09:11 “Trends” by Triple Whale 12:46 Is TikTok Facing a Ban in the U.S.? 18:14 Bonobos Does a Golf No-No 22:05 Temu Treasures: Intro 23:03 Temu Treasures...
Klaviyo ProServ, Meta Ads Woes, & Footlocker: Harbinger of Death | Whale Informed #006
March 11, 2024 16:23 - 30 minutes - 69.8 MBTriple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss: 📧 Klaviyo Professional Services 📱 Is Meta broken? 👟 Footlocker: Harbinger of death +more. *** The Whalies🎟️: https://www.tickettailor.com/events/triplewhale/1107201 *** Chapters 00:00 Intro 00:52 Is Meta Broken? 04:38 Foot Locker’s Disappointing Earnings 09:51 TB12 Sports 12:57 Chamberlain Coffee 17:19 Talentless 19:55 Seek Discomfort 22:46 Full Send 25:11...
Simple Modern’s Retail Strategy, Wendy’s Pricing Experiment, & More | Whale Informed #005
March 04, 2024 20:54 - 44 minutes - 102 MBTriple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss: 🥤 Simple Modern’s retail strategy 🍟 Wendy’s Pricing Experiment 🏋️ Gymshark 2023 Financials + more. ********************************************************************** The Whalies Get Tickets: https://www.tickettailor.com/events/t... Vote: https://trytriplewhale.typeform.com/w... ********************************************************************** Chapters 0...
Ridge x MKBHD, MrBeast Stocks Shelves at Walmart, & More | Whale Informed #004
February 26, 2024 15:12 - 32 minutes - 75.5 MBTriple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss: 🍫 Billionaires stocking shelves 🆒 Brand as differentiator for undifferentiated products 👛 Ridge x MKBHD + more. ********************************************************************** The Whalies Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201 Vote: https://trytriplewhale.typeform.com/whaliesawards **********************************************...
Zuck vs. Apple Vision Pro, Benchmarking Brēz, & More | Whale Informed #003
February 19, 2024 17:31 - 42 minutes - 98.1 MBTriple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. This week, John and Ethan discuss: 🤖 Mark Zuckerberg vs. Apple Vision Pro 🍫 Creator-led brands (Feastables says goodbye to DTC) 🌿 Benchmarking Brēz + more. Finally, we end the episode with The Johnologue™, where John does a Super Bowl ad retro. ********************************************************************** Chapters 0:00 The Whalies Gi...
The Taylor Swift Industrial Complex, Super Bowl Ads, & More | Whale Informed #002
February 14, 2024 01:10 - 30 minutes - 70.8 MBTriple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. === This week, in our second episode, John and Ethan discuss: 🥂 The Taylor Swift Industrial Complex™️ 💻 A Browser that Browses... for you? 🏈 Super Bowl ads (note: pre-Super Bowl takes) Followed by an industry CAC quiz & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on the Apple Vision Pro. === Chapt...
Ford x Sydney Sweeney, 1 Person $1B Brand, & More | Whale Informed #001
February 14, 2024 00:58 - 36 minutes - 84.1 MBThis week, in our first (read: third?) episode, John and Ethan discuss: 🛻 Authentic brand endorsements (h/t Sydney Sweeney x Ford) 🦾 The path to the first 1-person $1 billion dollar company (h/t Sam Altman) 📊 A peek into 2023 industry trends (h/t Triple Whale) Followed by a heated rapid-fire exchange touching on Super Bowl ads, apex web design, & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on AI ads (spoiler alert: not great!). Get your co...
Leveraged Feedback to Generate Product Ideas | Zach Murray
September 20, 2023 08:30 - 40 minutes - 92.9 MBFounder Dash is here, and it's free to use! Better understand your data and get started for free today. In today's episode, together with Zach Murray, we chat about the often misunderstood concept of ROAS and why it shouldn't define your marketing success. Our guest, Zach Murray, is a seasoned marketing expert with a decade of experience in driving ROI-focused campaigns. His insights have transformed businesses, steering them away from vanity metrics and towards genuine growth. Throughou...
From a childhood coconut sales to a $3.4M peak in his e-commerce venture | Philip Pages
September 13, 2023 08:30 - 1 hour - 155 MBFounder Dash is here, and it's free to use! Better understand your data and get started for free today. We are joined by the dynamic Philip Pages, a first-generation American with roots from the Czech Republic and Cuba, and a seasoned digital marketer with over a decade of experience, joins us to shed light on the metrics that truly matter. Born in the vibrant city of Miami, Philip's entrepreneurial spirit was ignited at a tender age, selling coconuts from his backyard. From those humble b...
Financial Management in Product Businesses | David Rekuc
September 06, 2023 08:30 - 47 minutes - 110 MBFounder Dash is here, and it's free to use! Better understand your data and get started for free today. We explore Dave's unique ability to simplify complex systems and his journey from his early days to becoming a stalwart in the e-commerce world. 🌐 Dave, also known as Mr. Margins, shares his humorous yet insightful story of his early entrepreneurial venture selling cheap prom dresses online. Learn about the challenges he faced, the lessons he learned, and how he navigated the e-commerce ...
From Car Salesman to Digital Marketer to CEO | Jimmy Kim
August 30, 2023 08:30 - 1 hour - 151 MBFounder Dash is here, and it's free to use! Better understand your data and get started for free today. Welcome to another episode of 'You're not your ROAS' with Jimmy Kim. Today, we're diving deep into the world of Return On Ad Spend (ROAS) and why it's more than just a metric. Jimmy brings a wealth of knowledge and insights to the table. Data-driven decisions are crucial in today's fast-paced digital world. But are we looking at the right data? We will explore the intricacies of ROAS, ...
The Art of Making Money | Nick Harris
August 23, 2023 08:30 - 1 hour - 151 MBFounder Dash is here, and it's free to use! Better understand your data and get started for free today. Welcome to 'You're not your ROAS'! In this episode, we're joined by the brilliant Nick Harris. 🎙️ Nick Harris isn't just another marketer. With over a decade of experience, he's been at the forefront of some of the most groundbreaking campaigns in the industry. His accolades include transforming startups into market leaders and his unique approach to blending data with storytelling has s...
Demystifying Affiliate Programs: Leverage, Strategies, and Tailoring for Success
August 16, 2023 08:30 - 1 hour - 149 MBFounder Dash is here, and it's free to use! Better understand your data and get started for free today. Welcome to another episode of 'You're not your ROAS'🎧, the podcast that challenges conventional marketing wisdom and uncovers the hidden truths of the digital marketing world. In this episode we're joined by Aaron Paul, a drummer, a marketer, and now a DTC maven. We dive deep into Aaron's incredible journey from Bahrain to Toronto, exploring the intricacies of affiliate marketing and th...
Building a Luxury Brand: The Story of Creating an Ecommerce Business With YouTube
August 09, 2023 08:30 - 58 minutes - 134 MBFounder Dash is here, and it's free to use! Better understand your data and get started for free today. Welcome to another episode of 'You're not your ROAS'🎧, the podcast that challenges conventional marketing wisdom and uncovers the hidden truths of the digital marketing world. In this episode, we're thrilled to have Lewis Fausett, a renowned marketing strategist known for his successful 7-figure campaigns 📈. Lewis is not just a marketing expert, but a visionary who has revolutionized th...
Gamifying Your Ecosystem: Boosting Customer Lifetime Value with Ancillary Products | Patrick Frank
July 05, 2023 04:00 - 1 hour - 106 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! On this episode of You're Not Your Roas, we are joined by Patrick Frank as he shares his mistakes in starting a brand on Amazon without understanding the patenting process and emphasizes the importance of evoking emotions and camaraderie among consumers. He also discusses different product categories and the val...
Skills, Learning, Data: The Path to Constant Improvement | Michael Schewmake
June 28, 2023 08:00 - 1 hour - 110 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're not your ROAS", we have Michael Schewmake, Founder at Atlas Coffee Club. We dive into the significance of e-commerce numbers, the importance of testing, and data-driven approaches, the power of coffee subscriptions in storytelling and boosting retention, and the entrepreneurial journey ...
Scaling Startups: Striking the Balance for Explosive Growth | Rachel Ten Brink
June 21, 2023 08:30 - 57 minutes - 79.2 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're not your ROAS", we are joined by Rachel Ten Brink, CEO & General Partner at Red Bike Capital, who shares her insights and experiences from billion-dollar brands to early-stage funding. We delve into the challenges of scaling startups, the balance between generalists and specialists, the...
How AI Rights Shape the Commerce Landscape | Phillip Jackson | You're Not Your ROAS
June 14, 2023 08:30 - 1 hour - 98.7 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of You’re Not Your ROAS, we’re joined by Phillip Jackson, Co-founder of Future Commerce. We delve into thought-provoking topics such as the fight for AI rights, the impact of AI on commerce and society, the dark side of persuasive advertising tactics, and the future of commerce. Phillip shares his...
Unlocking E-commerce Success: Shopify's Texting App Reveals Winning Strategy | Alex Beller | Postscript
June 07, 2023 08:00 - 1 hour - 93.9 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're not your ROAS", Alex Beller, Co-founder and President at Postscript, discusses entrepreneurship in the early 2000s and shares the story of how they got started with Postscript. He also talks about the challenge of creating a culture that works at the lower levels of the company and the ...
TikTok Advertising: Overcoming Challenges in a Dynamic Market | Orlando Rios
May 31, 2023 08:00 - 49 minutes - 67.8 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! On this episode of You’re Not Your ROAS, we sit down with Orlando Rios, Founder of Raised by Coyotes. From being a fan of Joe Rogan to building a successful marketing agency. Orlando shares his experience of venturing into the golf apparel industry highlighting the stories behind their meaningful designs. We dive...
Achieving a $10 Million Month | Wyatt Lowe | MaryRuth's
May 24, 2023 08:30 - 59 minutes - 81.2 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're Not Your ROAS," we're joined by Wyatt Lowe, Senior Director of Digital Growth at MaryRuth's as he delves into the world of influencer and brand ambassador programs, discussing the impact of mid-level members and the small bet approach, while also exploring goal setting, advertising stra...
Finding Balance Through Zero Sugar Options | Greg Lorenzo | Stockeld
May 17, 2023 08:00 - 1 hour - 100 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're Not Your ROAS," Greg Lorenzo, Head of Marketing at Stockeld, shares his fascinating journey into marketing, including his experience creating "The Most Interesting Man" campaign, his transition from alcohol to better-for-you food, and his thoughts on the rise of lifestyle brands and DTC...
The Unemployed Writer Who Became a Marketing Mastermind | Aaron Orendorff | Recart
May 10, 2023 11:00 - 1 hour - 111 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're Not Your ROAS," Aaron Orendorff, Head of Marketing at Recart, joins us to share his inspiring journey from being an unemployed writer to becoming a successful marketing mastermind. We discuss topics such as his unexpected Black Friday strategy that sparked a content revolution, his expe...
Maximizing Marketing Channels for a $10M DTC Brand | Simmy Sandhu | Our Future
May 03, 2023 12:00 - 1 hour - 91.6 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're not your ROAS," we speak with Simmy Sandhu, co-founder of Our Future. Simmy shares his journey from selling shoes to creating multi-million dollar Facebook ads, and discusses the importance of self-reflection, living in the present, and maximizing marketing channels. We also explore the...
How Companies Can Make More Money After the Initial Launch | Mike Lee
April 26, 2023 10:00 - 1 hour - 91.8 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! On this episode of "You're Not Your ROAS", Mike Lee, former Professional Boxer and CEO of Soul CBD, discusses the importance of emotional connection for brands, organic content creation versus paid advertisement, compliance issues with major platforms, and building brand community before going the affiliate and S...
How to Identify When Your Business Isn't Working | Jody Polishchuk | Sundays
April 19, 2023 08:30 - 1 hour - 172 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode, Jody Polishchuk, Founder & CEO of Sundays, shares his journey on starting a business in the food industry without prior knowledge, the challenges he faced, and the importance of a catchy slogan like "Zero sugar. Done right." in creating a successful brand. We also dive into the difficulty of ackn...
The Benefits and Challenges of Downsizing During a Pandemic | Chris Meade
April 12, 2023 09:00 - 53 minutes - 102 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're Not Your ROAS", Chris Meade, Co-Founder of CROSSNET, discusses his experience running two successful businesses, negotiating agency fees, leveraging AI, and the potential impact of VR technology on human connection. He also shares insights on downsizing during the COVID-19 pandemic. Co...
How to Communicate Effectively with Your Design Team | Selina Eshraghi
April 05, 2023 04:00 - 35 minutes - 80.7 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're Not Your ROAS," we're joined by Selina Eshraghi, Creative Director at Pandamonium Design, as we dive into her experience as a designer and discuss how to merge the worlds of conversion and aesthetic to stand out in a crowded market. We also explore the importance of customer experience ...
Why small teams NEED the pizza rule to be more efficient | Adam Robinson - Retention.com
March 29, 2023 12:00 - 1 hour - 106 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of You're Not your ROAS, we're joined by Adam Robinson, Founder and CEO of Retention.com, as we discuss the importance of product-market fit and creating content for success, the challenges of building a brand and improving products, and the benefits of living in London, including remote work poss...
Nano Flipping and Tax-Advantage Assets | James Camp
March 22, 2023 13:00 - 1 hour - 125 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're not your ROAS", James Camp shares his insights on entrepreneurship and investing in companies that can effectuate change. James also discusses the importance of looking at businesses from the owner's point of view, real estate as a tax-advantaged asset, and identifying your next project...
From $1M Auction to $850M Sale: The Bebo Social Network Story with Shaan Puri
March 15, 2023 13:00 - 53 minutes - 123 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode, we have the pleasure of hearing from Shaan Puri, Chairman at The Milk Road, an entrepreneur, investor, and podcast host. Shaan shares his insights on taking risks, standing out, and the importance of feedback. He also talks about his experience with Bebo social network, which sold for $850M to AO...
The Benefits of Focusing on Content Strategy and Narrative with Oren John
March 08, 2023 14:00 - 1 hour - 163 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're Not Your Roas", Oren John shares his insights on understanding customers, creative marketing, promoting multiple voices in B2B, incorporating trends, and exploring advertising methods and profitability for e-commerce, among others. As an experienced entrepreneur in technology, fashion, ...
True Classic Founder Ben Yahalom talks The Future of Ecommerce: AI, Social Commerce, and True Classic’s Insights LIVE at The Whalies
March 01, 2023 04:00 - 28 minutes - 64.6 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this special live recording at "THE WHALIES" event, Ben Yahalom, President at True Classic, joins the "You're Not Your Roas" podcast to discuss the ins and outs of running a profitable e-commerce business. With experience as a consultant who helped a T-shirt company succeed beyond expectations, Yahalom provide...
NFTs, TikTok, and YouTube: The Winning Strategy of Perfy with CEO Vasa Martinez
February 22, 2023 04:00 - 54 minutes - 75 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're Not Your Roas," Vasa Martinez, the CEO of Perfy, shares his journey of getting into entrepreneurship and how he turned his lemon into lemonade. He discusses the ins and outs of his business, including the subscription model, health benefits, and geotargeting, as well as his experiences ...
Competitive Advantages and Co-Founder Compatibility w/ Matt Mullenax & Aaron Spivak
February 15, 2023 14:00 - 39 minutes - 71.9 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this special episode of "You're Not Your Roas", we have a live recording at "THE WHALIES" event with two amazing guests, Matt Mullenax of Huron and Aaron Spivak of Hush. These successful entrepreneurs share their insights and experiences in the personal care industry, co-founder search, competitive advantages,...
From Apple Sales to Lifestyle Fashion | Steven Borrelli - CUTS
February 08, 2023 13:00 - 52 minutes - 120 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're Not Your Roas" podcast, we speak with Steven Borelli, CEO & Founder of CUTS, a lifestyle e-commerce fashion brand. Steven shares his journey in building the brand and the lessons he learned along the way. He talks about the importance of staying focused, humility, and experience, and ho...
Achieving Nirvana in Entrepreneurship with Taylor Offer of Feat Clothing
February 01, 2023 13:00 - 1 hour - 110 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode of "You're Not Your Roas," we sit down with Taylor Offer, founder of Feat, a clothing brand dedicated to providing the most comfortable clothing in the world. Taylor shares his entrepreneurial journey, including his experiences traveling to India for production and the importance of taking a br...
Psychedelics, Wellness, and Entrepreneurship: A Conversation with Stefany Nieto
January 25, 2023 13:00 - 58 minutes - 80.9 MBSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team! In this episode, we sit down with Stefany Nieto, founder and executive director of Green Iglu, a company dedicated to addressing food scarcity in the Arctic through sustainable greenhouses, and the Co-founder and COO of Gwella, a company that provides access to functional and psychedelic mushrooms for health and ...
Cash Allred: Different vs Angel Investing and Venture Capital, The importance of omnichannel and More...
January 18, 2023 13:00 - 1 hour - 92 MBToday Rabah is chatting with Cash Allred, principal at Sweater, the VC fund for everyone. They get into a deep dive discussion around funding, business, and before you ask, no he didn't change his name. The solution? Have multiple channels. Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on ...
EP 52 - Jon Shanahan: What It's REALLY Like To Go On Shark Tank
November 03, 2022 00:23 - 58 minutes - 80.1 MBToday Rabah is chatting with Jon Shanahan, who runs successful male beauty brand, Stryx. You'll get the inside scoop on: - How DTC brands can get on Shark Tank - What it's really like to be on the show (benefits, drawbacks, etc.) - Secrets to success in the male beauty niche If you enjoy this episode, subscribe so you don't miss the next one! Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider ma...
Jon Shanahan: What It's REALLY Like To Go On Shark Tank
November 02, 2022 23:23 - 58 minutes - 80.1 MBToday Rabah is chatting with https://twitter.com/JonShanny (Jon Shanahan), who runs successful male beauty brand, Stryx. You'll get the inside scoop on: - How DTC brands can get on Shark Tank - What it's really like to be on the show (benefits, drawbacks, etc.) - Secrets to success in the male beauty niche If you enjoy this episode, subscribe so you don't miss the next one! Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns...
EP 51 - How To Build A Successful Ecommerce Agency
October 26, 2022 17:00 - 54 minutes - 75.4 MBSo you want to start and scale a successful ecom agency… but you don’t know where to start. You’re in luck. Today we brought Jordan Platten — successful agency operator — on the show to talk about: How to structure a high converting offer (and why scaling down is often the solution to offer related problems) How to decide whether to build a big or ‘lean’ agency How to monetize WITHOUT a massive audience …and more! Oh. And before we forget... Join 10,000+ of the best ecommerce marketer...
EP 50 - Jon MacDonald On CRO Fundamentals for DTC Brands
October 21, 2022 00:08 - 1 hour - 95.5 MBEP 49 - Jon MacDonald On CRO Fundamentals for DTC Brands --- Send in a voice message: https://anchor.fm/trytriplewhale/message
Jon MacDonald On CRO Fundamentals for DTC Brands
October 20, 2022 23:08 - 1 hour - 95.5 MBEP 49 - Jon MacDonald On CRO Fundamentals for DTC Brands --- Send in a voice message: https://anchor.fm/trytriplewhale/message
EP 49 - Drew Fallon: Ecommerce Finance 101, Why Brands Need Retail, and More
October 13, 2022 00:59 - 1 hour - 93.9 MBToday Rabah sits down with Drew Fallon, COO of Mad Rabbit Tattoo. Topics covered include: - why ecom operators NEED an understanding of finance (it kills businesses) - DTC is dead? Why brands should get into retail - Amazon as a channel for ecom brands Absolute heater. Drew is a legend. --- Send in a voice message: https://anchor.fm/trytriplewhale/message
EP 48 - Jonathan Packer On Building A Portfolio Company of DTC Brands, Vending Machines As A Distribution Channel, and More
October 05, 2022 22:36 - 53 minutes - 73 MBToday we have Jonathan Packer, founder of GOAT Foods on the show. GOAT Foods is a very interesting company building a portfolio of different businesses based on snacks. They are doing some cool things with ordering and gifts as well as samples. They are building a great business and DTC operators should be studying their fundamentals. If you enjoy, subscribe for weekly interviews! And, don't forget to... Grab our FREE Ultimate BFCM Guide to have your most profitable BFCM yet (right here)...
EP 47 - Tim Masek on Advice For Early-Stage Brands, DTC Subscription Trends, and More
September 14, 2022 17:00 - 59 minutes - 81.8 MBToday Rabah sits down with Tim Masek - founder of 1-800-D2C, an awesome resource for brands to learn about tech for DTC as well as DTC insights/trends. On this episode, Rabah and Tim break down tactical advice for early-stage DTC (D2C?! how do you spell it 🤣) brands, trends Tim is seeing in the DTC world, and more. Heater of an episode. If you enjoy, subscribe for weekly interviews! And, don't forget to... Join 10,000+ top marketers and operators, and sub to Whale Mail for in-depth ecom...
EP 46 - Bari Rosenstein Reveals The Organic Social Media Playbook for DTC Brands
September 07, 2022 17:00 - 1 hour - 83.4 MBPaid media buying is getting hard and harder in 2022. What's one way to make it cheaper and more effective? Have a STRONG organic social presence. And today we brought in an expert to give you the proven strategies to make it happen. Bari Rosenstein runs social over at Auntie Anne's, the famous pretzel brand. When it comes to viral TikToks, banger tweets, and everything in between... she knows what she's doing. Get ready to take notes. Now, don't forget to... Join 10,000+ top marketers ...
EP 45 - Davie Fogarty: Over $400M In Shopify Sales In 4 years (How He Did It)
August 31, 2022 15:19 - 1 hour - 85.8 MBToday we have an eCommerce legend on the show. Davie Fogarty has done over $400m in Shopify sales in 4 years, as founder of the Oodie. Today he reveals how he spots eCommerce product trends, and how he built his eCommerce success. Get ready to take notes. Now, don't forget to... Join 9000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here. Follow Davie on Twitter 🐦 Unlock another level of ecommerce growth with Triple...