Whale Informed by Triple Whale artwork

EP013 - Shaun Brandt with a Different Take on Conversion Rate Optimization

Whale Informed by Triple Whale

English - January 06, 2022 23:56 - 56 minutes - 43.8 MB - ★★★★★ - 2 ratings
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Previous Episode: EP012 - John Coyle on Why Creative Isn't Your Biggest Lever & Usefulness of Mall Kiosks
Next Episode: EP014 - Corey Canestrare on Why GPA Doesn't Matter & How Attribution Works

Shaun gives us a product designer's perspective on CRO. After building up an extremely successful product design shop that spanned the globe from Paris to NYC to Miami; he pivoted into media buying and CRO. He wanted to learn the biz fast, so he would pay $5k/mo contractors, even though the clients only paid $3k/mo. His journey is incredible and once again, I am convinced every single Canadian is an incredible human. 




Show Notes:


Check out Oddit - https://oddit.co/


Follow Shaun - https://twitter.com/brandtify


Follow Oddit - https://twitter.com/itsOddit




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