You're my commsHERO
150 episodes - English - Latest episode: about 2 months ago -"You're my commsHERO" is a Podcast for commsHERO types, where we speak to people we're inspired by and discuss the comms work they do.
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Episodes
20.Treat your comms like a billboard with Rebecca Sangster-Kelly
March 18, 2021 09:00 - 2 minutes - 1.73 MBIn this CommsHero short, Rebecca Sangster-Kelly asks the question “is your audience pausing to read, or quickly skimming by?” @rsangsterkelly
19.Killing Your Darlings with Rebecca Sangster-Kelly
March 18, 2021 09:00 - 1 minute - 1.19 MBIn this CommsHero short, Rebecca Sangster-Kelly talks about why removing unnecessary details makes your comms more effective. @rsangsterkelly
18.Filtering and testing your comms with Rebecca Sangster-Kelly
March 18, 2021 09:00 - 1 minute - 1.28 MBIn this CommsHero short, Rebecca Sangster-Kelly talks about why filtering and testing your comms is important to the success of your messaging and content. @rsangsterkelly
16.Behold the Stakeholder Matrix with Rebecca Sangster-Kelly
March 18, 2021 09:00 - 1 minute - 1.36 MBIn this CommsHero short, Rebecca Sangster-Kelly talks about the Stakeholder Matrix and how to prioritise your audiences. @rsangsterkelly
Treat your comms like a billboard with Rebecca Sangster-Kelly
March 18, 2021 09:00 - 2 minutes - 1.73 MBIn this CommsHero short, Rebecca Sangster-Kelly asks the question “is your audience pausing to read, or quickly skimming by?” @rsangsterkelly
15.S2-E5: Claire Canning & Lauren Williams-Jones
March 15, 2021 12:00 - 35 minutes - 24.4 MBClaire Canning and Lauren Williams-Jones from United Welsh share their story of creating an engaging recruitment campaign using Tik Tok to showcase the creative culture of the organisation. This is a great insight in to seeing recruitment from both sides, the employer and candidate. @ClaireMCanning @LaurenWllms
S2-E5: Claire Canning & Lauren Williams-Jones
March 15, 2021 12:00 - 35 minutes - 24.4 MBClaire Canning and Lauren Williams-Jones from United Welsh share their story of creating an engaging recruitment campaign using Tik Tok to showcase the creative culture of the organisation. This is a great insight in to seeing recruitment from both sides, the employer and candidate. @ClaireMCanning @LaurenWllms
S2-E4: Comms Room 101 – Feb 2021
March 05, 2021 16:00 - 40 minutes - 27.8 MBWorking in comms, you often get asked to do many weird and wonderful things. In this episode, our panel enjoy the therapy of banishing those requests in to Comms Room 101 with host Steve Hayes. @SteveH_Citizen @EmilyLGComms @gledslfc @FlayPetty
14.S2-E4: Comms Room 101 – Feb 2021
March 05, 2021 16:00 - 40 minutes - 27.8 MBWorking in comms, you often get asked to do many weird and wonderful things. In this episode, our panel enjoy the therapy of banishing those requests in to Comms Room 101 with host Steve Hayes. @SteveH_Citizen @EmilyLGComms @gledslfc @FlayPetty
13.S2-E3: Comms Room 101 – Jan 2021
February 25, 2021 17:00 - 38 minutes - 26.4 MBWorking in comms, you often get asked to do many weird and wonderful things. In this episode, our panel enjoy the therapy of banishing those requests in to Comms Room 101 with host Steve Hayes. @SteveH_Citizen @HelReynolds @naomimgsmith @lisabpotter @sofiacann1 @kingsandcubs @nickcullen1982
S2-E3: Comms Room 101 – Jan 2021
February 25, 2021 17:00 - 38 minutes - 26.4 MBWorking in comms, you often get asked to do many weird and wonderful things. In this episode, our panel enjoy the therapy of banishing those requests in to Comms Room 101 with host Steve Hayes. @SteveH_Citizen @HelReynolds @naomimgsmith @lisabpotter @sofiacann1 @kingsandcubs @nickcullen1982
12.S2-E2: A year ahead for the new President…with Mandy Pearse
February 18, 2021 17:00 - 31 minutes - 21.8 MBWe chat to Mandy Pearse a month in to her year as President of CIPR. Find out more about why Mandy stood for President and what she plans to deliver in 2021. There’s also some great advice for future Presidents as Mandy shares her tips on what you can do to put yourself in the running for a winning Presidential election campaign. Twitter: twitter.com/MandyPearse
S2-E2: A year ahead for the new President…with Mandy Pearse
February 18, 2021 17:00 - 31 minutes - 21.8 MBWe chat to Mandy Pearse a month in to her year as President of CIPR. Find out more about why Mandy stood for President and what she plans to deliver in 2021. There’s also some great advice for future Presidents as Mandy shares her tips on what you can do to put yourself in the running for a winning Presidential election campaign. Twitter: twitter.com/MandyPearse
11.S2-E1: Permanent Ink with Sarah Waddington
February 04, 2021 17:00 - 38 minutes - 26.5 MBThere is something reassuring about print; it creates an emotional reaction. It’s tangible and has a smell and feel that you can’t replicate. In this episode, Sarah Waddington tell us about her love of print and why it’s an important part of any campaign. It’s been around for longer and people trust print more. Print offers a nice way to disconnect from technology as there’s such a saturation of content online. So grab a brew, sit back and listen… and then grab a printed book and have a good...
S2-E1: Permanent Ink with Sarah Waddington
February 04, 2021 17:00 - 38 minutes - 26.5 MBThere is something reassuring about print; it creates an emotional reaction. It’s tangible and has a smell and feel that you can’t replicate. In this episode, Sarah Waddington tell us about her love of print and why it’s an important part of any campaign. It’s been around for longer and people trust print more. Print offers a nice way to disconnect from technology as there’s such a saturation of content online. So grab a brew, sit back and listen… and then grab a printed book and have a good...
ep11. Walking in your customer’s shoes with Amy Nettleton
January 23, 2021 14:00 - 52 minutes - 36.3 MBEmpathy Based Marketing: EBM is about walking in your customer's shoes to understand their experience and how we can better help them get what they want. You don't want to think like the customer. You want to BE the customer. Provide your customers with what they want by understanding what motivates them. Amy shares the story behind the brave move to stop selling at the beginning of lockdown and change the messaging on all Aster Sales marketing campaigns to an empathy based approach ‘We’re ...
S1-E11: Walking in your customer’s shoes with Amy Nettleton
January 23, 2021 14:00 - 52 minutes - 36.3 MBEmpathy Based Marketing: EBM is about walking in your customer's shoes to understand their experience and how we can better help them get what they want. You don't want to think like the customer. You want to BE the customer. Provide your customers with what they want by understanding what motivates them. Amy shares the story behind the brave move to stop selling at the beginning of lockdown and change the messaging on all Aster Sales marketing campaigns to an empathy based approach ‘We’re ...
10.S1-E11: Walking in your customer’s shoes with Amy Nettleton
January 23, 2021 14:00 - 52 minutes - 36.3 MBEmpathy Based Marketing: EBM is about walking in your customer's shoes to understand their experience and how we can better help them get what they want. You don't want to think like the customer. You want to BE the customer. Provide your customers with what they want by understanding what motivates them. Amy shares the story behind the brave move to stop selling at the beginning of lockdown and change the messaging on all Aster Sales marketing campaigns to an empathy based approach ‘We’re ...
9.S1-E10: Why comms anxiety is a good sign with Natasha Calder
January 19, 2021 11:00 - 33 minutes - 23.2 MBNatasha Calder , is a PR professional in the public sector and has a blog title ‘Make this viral.’ This episode is from one of Natasha’s blog posts that talks about the anxiety many of us feel when pushed out of our comfort zone. Natasha shares some of her experiences of this anxiety and introduces us to her friend, Polly Panic. You’ll learn how she copes with this as well as explaining why this type of anxiety is a good sign. Twitter: twitter.com/natashacalder92 LinkedIn: linkedin.com/in/...
S1-E10: Why comms anxiety is a good sign with Natasha Calder
January 19, 2021 11:00 - 33 minutes - 23.2 MBNatasha Calder , is a PR professional in the public sector and has a blog title ‘Make this viral.’ This episode is from one of Natasha’s blog posts that talks about the anxiety many of us feel when pushed out of our comfort zone. Natasha shares some of her experiences of this anxiety and introduces us to her friend, Polly Panic. You’ll learn how she copes with this as well as explaining why this type of anxiety is a good sign. Twitter: twitter.com/natashacalder92 LinkedIn: linkedin.com/in/...
ep10. Why comms anxiety is a good sign with Natasha Calder
January 19, 2021 11:00 - 33 minutes - 23.2 MBNatasha Calder , is a PR professional in the public sector and has a blog title ‘Make this viral.’ This episode is from one of Natasha’s blog posts that talks about the anxiety many of us feel when pushed out of our comfort zone. Natasha shares some of her experiences of this anxiety and introduces us to her friend, Polly Panic. You’ll learn how she copes with this as well as explaining why this type of anxiety is a good sign. Twitter: twitter.com/natashacalder92 LinkedIn: linkedin.com/in/...
ep9. Be more specific in 2021. Jenni’s survey said… with Jenni Field
January 14, 2021 16:00 - 40 minutes - 28 MBIn this episode, Jenni Field, Business Communications Strategist and Founder of Redefining Communications shares her findings about trends for business and communications in 2021. Jenni carried out some research where she asked her network from the UK and USA what their specific views where on trends for 2021. 4 key themes stood out; Listening, Wellbeing and Community, Hybrid Working and AI Automation. Totally unrelated to the research, you’ll also find out if a Jaffa Cake is a biscuit or a ...
8.S1-E9: Be more specific in 2021. Jenni’s survey said… with Jenni Field
January 14, 2021 16:00 - 40 minutes - 28 MBIn this episode, Jenni Field, Business Communications Strategist and Founder of Redefining Communications shares her findings about trends for business and communications in 2021. Jenni carried out some research where she asked her network from the UK and USA what their specific views where on trends for 2021. 4 key themes stood out; Listening, Wellbeing and Community, Hybrid Working and AI Automation. Totally unrelated to the research, you’ll also find out if a Jaffa Cake is a biscuit or a ...
S1-E9: Be more specific in 2021. Jenni’s survey said… with Jenni Field
January 14, 2021 16:00 - 40 minutes - 28 MBIn this episode, Jenni Field, Business Communications Strategist and Founder of Redefining Communications shares her findings about trends for business and communications in 2021. Jenni carried out some research where she asked her network from the UK and USA what their specific views where on trends for 2021. 4 key themes stood out; Listening, Wellbeing and Community, Hybrid Working and AI Automation. Totally unrelated to the research, you’ll also find out if a Jaffa Cake is a biscuit or a ...
ep8. Networking – What did we do before social media?
January 05, 2021 11:00 - 41 minutes - 28.8 MBIn this episode, Ed Thomas, Group Head of Marketing and Communications at The Wrekin Housing Group tells us about how and why he feels networking is important for your #CommsHero career. Networking isn’t always from behind a screen and getting out and about to meet comms colleagues, peers and local/regional/national events in person is an important part of your role too. Covid has changed this but what will networking life look like in the new normal? Twitter: twitter.com/ET_Comms LinkedIn...
7.S1-E8: Networking – What did we do before social media?
January 05, 2021 11:00 - 41 minutes - 28.8 MBIn this episode, Ed Thomas, Group Head of Marketing and Communications at The Wrekin Housing Group tells us about how and why he feels networking is important for your #CommsHero career. Networking isn’t always from behind a screen and getting out and about to meet comms colleagues, peers and local/regional/national events in person is an important part of your role too. Covid has changed this but what will networking life look like in the new normal? Twitter: twitter.com/ET_Comms LinkedIn...
S1-E8: Networking – What did we do before social media?
January 05, 2021 11:00 - 41 minutes - 28.8 MBIn this episode, Ed Thomas, Group Head of Marketing and Communications at The Wrekin Housing Group tells us about how and why he feels networking is important for your #CommsHero career. Networking isn’t always from behind a screen and getting out and about to meet comms colleagues, peers and local/regional/national events in person is an important part of your role too. Covid has changed this but what will networking life look like in the new normal? Twitter: twitter.com/ET_Comms LinkedIn...
S1-E7: Mindset and Skillset with Rachel Miller
December 16, 2020 13:00 - 41 minutes - 28.6 MBIn this episode, Rachel Miller, Director of ALLthingsIC shares advice as her business approaches it’s 8th Birthday. There are lots of practical tips on what to look out for if you’re a comms consultant or an in-house communicator. Rachel gives some great advice for 2021 comms planning in the new normal including a change of mindset and skillset. Twitter: twitter.com/AllthingsIC LinkedIn: linkedin.com/in/rachelmiller01
ep7. Mindset and Skillset with Rachel Miller
December 16, 2020 13:00 - 41 minutes - 28.6 MBIn this episode, Rachel Miller, Director of ALLthingsIC shares advice as her business approaches it’s 8th Birthday. There are lots of practical tips on what to look out for if you’re a comms consultant or an in-house communicator. Rachel gives some great advice for 2021 comms planning in the new normal including a change of mindset and skillset. Twitter: twitter.com/AllthingsIC LinkedIn: linkedin.com/in/rachelmiller01
6.S1-E7: Mindset and Skillset with Rachel Miller
December 16, 2020 13:00 - 41 minutes - 28.6 MBIn this episode, Rachel Miller, Director of ALLthingsIC shares advice as her business approaches it’s 8th Birthday. There are lots of practical tips on what to look out for if you’re a comms consultant or an in-house communicator. Rachel gives some great advice for 2021 comms planning in the new normal including a change of mindset and skillset. Twitter: twitter.com/AllthingsIC LinkedIn: linkedin.com/in/rachelmiller01
ep5. Think, Feel, Do! with Rebecca Sangster-Kelly
December 09, 2020 12:00 - 21 minutes - 14.7 MBIn this episode, Rebecca Sangster-Kelly shares her view on why we do campaigns. Awareness is a waste of time for campaigns and you should consider what do you want your customers to think, feel, do? Twitter: twitter.com/rsangsterkelly LinkedIn: linkedin.com/in/rebeccasangsterkelly
5.S1-E6: Comms. The only job where people think your role is to do everything but that you also do nothing with Lauren Millward
December 09, 2020 12:00 - 22 minutes - 15.9 MBIn this episode, Lauren Millward shares her some insight in to a tweet that created plenty of discussion amongst #CommsHero types. See for yourself here: https://twitter.com/lmillward86/status/1332259370781077505?s=20 Twitter: twitter.com/lmillward86 LinkedIn: linkedin.com/in/lauren-millward-heaton-0b8b874a
ep6. Comms. The only job where people think your role is to do everything but that you also do nothing with Lauren Millward
December 09, 2020 12:00 - 22 minutes - 15.9 MBIn this episode, Lauren Millward shares her some insight in to a tweet that created plenty of discussion amongst #CommsHero types. See for yourself here: https://twitter.com/lmillward86/status/1332259370781077505?s=20 Twitter: twitter.com/lmillward86 LinkedIn: linkedin.com/in/lauren-millward-heaton-0b8b874a
S1-E6: Comms. The only job where people think your role is to do everything but that you also do nothing with Lauren Millward
December 09, 2020 12:00 - 22 minutes - 15.9 MBIn this episode, Lauren Millward shares her some insight in to a tweet that created plenty of discussion amongst #CommsHero types. See for yourself here: https://twitter.com/lmillward86/status/1332259370781077505?s=20 Twitter: twitter.com/lmillward86 LinkedIn: linkedin.com/in/lauren-millward-heaton-0b8b874a
S1-E4: What a transformation! with Emma Midgely
December 09, 2020 09:00 - 37 minutes - 25.9 MBEmma shares her journey as a #CommsHero at Johnnie Johnson Housing Trust and how the last 18 months have seen comms playing an integral part of the business transformation. Twitter: twitter.com/emjmidge LinkedIn: linkedin.com/in/emma-midgley-acim-31417815
S1-E5: Think, Feel, Do! with Rebecca Sangster-Kelly
December 09, 2020 09:00 - 21 minutes - 14.7 MBIn this episode, Rebecca Sangster-Kelly shares her view on why we do campaigns. Awareness is a waste of time for campaigns and you should consider what do you want your customers to think, feel, do? Twitter: twitter.com/rsangsterkelly LinkedIn: linkedin.com/in/rebeccasangsterkelly
4.S1-E4: What a transformation! with Emma Midgely
December 09, 2020 09:00 - 37 minutes - 25.9 MBEmma shares her journey as a #CommsHero at Johnnie Johnson Housing Trust and how the last 18 months have seen comms playing an integral part of the business transformation. Twitter: twitter.com/emjmidge LinkedIn: linkedin.com/in/emma-midgley-acim-31417815
ep4. What a transformation! with Emma Midgely
December 09, 2020 09:00 - 37 minutes - 25.9 MBEmma shares her journey as a #CommsHero at Johnnie Johnson Housing Trust and how the last 18 months have seen comms playing an integral part of the business transformation. Twitter: twitter.com/emjmidge LinkedIn: linkedin.com/in/emma-midgley-acim-31417815
ep3. What it’s like to be a business owner during the new normal with Rachel Roberts
October 22, 2020 14:00 - 28 minutes - 19.8 MBIn this episode, host Asif Choudry asks Rachel about spottydog communications and where the name came from, along with what it’s like to be a business owner during the new normal. As Rachel is the newly elected as CIPR President Elect for 2021, he asks why Rachel stood for this position and why people voted for her. Rachel recently attended her first #CommsHero event and shares her insight on why she attended and what she got out of the week-long event. Twitter: https://twitter.com/Spot...
3.S1-E3: What it’s like to be a business owner during the new normal with Rachel Roberts
October 22, 2020 14:00 - 28 minutes - 19.8 MBIn this episode, host Asif Choudry asks Rachel about spottydog communications and where the name came from, along with what it’s like to be a business owner during the new normal. As Rachel is the newly elected as CIPR President Elect for 2021, he asks why Rachel stood for this position and why people voted for her. Rachel recently attended her first #CommsHero event and shares her insight on why she attended and what she got out of the week-long event. Twitter: https://twitter.com/Spot...
In conversation with Rachel Roberts, newly elected CIPR President Elect 2021 / spotty dog: A synonym for good
October 22, 2020 14:00 - 28 minutes - 19.8 MBIn this episode, host Asif Choudry asks Rachel about spottydog communications and where the name came from, along with what it’s like to be a business owner during the new normal. As Rachel is the newly elected as CIPR President Elect for 2021, he asks why Rachel stood for this position and why people voted for her. Rachel recently attended her first #CommsHero event and shares her insight on why she attended and what she got out of the week-long event. Twitter: https://twitter.com/Spot...
S1-E3: What it’s like to be a business owner during the new normal with Rachel Roberts
October 22, 2020 14:00 - 28 minutes - 19.8 MBIn this episode, host Asif Choudry asks Rachel about spottydog communications and where the name came from, along with what it’s like to be a business owner during the new normal. As Rachel is the newly elected as CIPR President Elect for 2021, he asks why Rachel stood for this position and why people voted for her. Rachel recently attended her first #CommsHero event and shares her insight on why she attended and what she got out of the week-long event. Twitter: https://twitter.com/Spot...
ep2. Sharing best practices with Steve Hayes
August 26, 2020 16:00 - 32 minutes - 22.2 MB"You're my CommsHero" is a brand new Podcast for CommsHero types, where we speak to people we're inspired by and discuss the comms work they do. In this episode we chat to Steve Hayes, Head of Communications at Citizen and discuss why sharing best practices amongst the CommsHero community is so important.
S1-E2: Sharing best practices with Steve Hayes
August 26, 2020 16:00 - 32 minutes - 22.2 MB"You're my CommsHero" is a brand new Podcast for CommsHero types, where we speak to people we're inspired by and discuss the comms work they do. In this episode we chat to Steve Hayes, Head of Communications at Citizen and discuss why sharing best practices amongst the CommsHero community is so important.
2.S1-E2: Sharing best practices with Steve Hayes
August 26, 2020 16:00 - 32 minutes - 22.2 MB"You're my CommsHero" is a brand new Podcast for CommsHero types, where we speak to people we're inspired by and discuss the comms work they do. In this episode we chat to Steve Hayes, Head of Communications at Citizen and discuss why sharing best practices amongst the CommsHero community is so important.
Steve Hayes, Head of Communications at Citizen - You're my CommsHero
August 26, 2020 16:00 - 32 minutes - 22.1 MB"You're my CommsHero" is a brand new Podcast for CommsHero types, where we speak to people we're inspired by and discuss the comms work they do. In this episode we chat to Steve Hayes, Head of Communications at Citizen and discuss why sharing best practises amongst the CommsHero community is so important.
S1-E1: Comms during Covid-19 with Elaine Needham
August 26, 2020 15:00 - 21 minutes - 14.6 MB"You're my CommsHero" is a brand new Podcast for CommsHero types, where we speak to people we're inspired by and discuss the comms work they do. In this episode we chat to Elaine Needham, Director of Marketing at Aspire Housing and discuss how internal and external comms have been delivered during this Covid-19 period.
Elaine Needham, Director of Marketing at Aspire Housing - You're my CommsHero
August 26, 2020 15:00 - 21 minutes - 14.6 MB"You're my CommsHero" is a brand new Podcast for CommsHero types, where we speak to people we're inspired by and discuss the comms work they do. In this episode we chat to Elaine Needham, Director of Marketing at Aspire Housing and discuss how internal and external comms have been delivered during this Covid-19 period.
ep1. Comms during Covid-19 with Elaine Needham
August 26, 2020 15:00 - 21 minutes - 14.6 MB"You're my CommsHero" is a brand new Podcast for CommsHero types, where we speak to people we're inspired by and discuss the comms work they do. In this episode we chat to Elaine Needham, Director of Marketing at Aspire Housing and discuss how internal and external comms have been delivered during this Covid-19 period.
1.S1-E1: Comms during Covid-19 with Elaine Needham
August 26, 2020 15:00 - 21 minutes - 14.6 MB"You're my CommsHero" is a brand new Podcast for CommsHero types, where we speak to people we're inspired by and discuss the comms work they do. In this episode we chat to Elaine Needham, Director of Marketing at Aspire Housing and discuss how internal and external comms have been delivered during this Covid-19 period.