"You're In Charge- Now What" with Glenn Pasch
295 episodes - English - Latest episode: 3 months ago - ★★★★★ - 15 ratingsWelcome to a podcast designed specifically for those of you who are navigating the exciting yet challenging world of leadership. It's a common scenario – individuals being promoted in business, only to find themselves stranded when it comes to steering their teams towards success. The result? Countless hours lost in search of the right direction.
If you've ever found yourself in that situation, pondering, "Where do I even begin?" or "What's my next step?" – don’t worry. Whether you're taking your first steps into leadership or have a few years of experience under your belt, this podcast is tailor-made for you.
I'm your host, Glenn Pasch, and over the years, I've had the privilege of teaching countless leaders, equipping them with a structured approach to cultivate consistent high-performing teams.
Every week, you'll be treated to insightful conversations with accomplished leaders. They'll share their own journeys, offering not just inspiration but also tangible strategies designed to empower you to become the kind of leader you aspire to be.
Welcome to the "You're in Charge. Now What."
Please subscribe and share.
Thanks to all for making us one of the top 20 Personal Development Podcasts in the world. https://blog.feedspot.com/personal_development_podcasts/
Glenn Pasch is CEO of PCG Digital, a leading digital marketing agency specializing in helping businesses get customers raving, recommending & returning for more. He is a speaker & author of "The Power of Connected Marketing"Linkedin: https://www.linkedin.com/in/glennpasch/Personal Website http://glennpasch.com/Company website: https://pcgdigital.com/
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Episodes
Navigating the Electric Vehicle Controversy with Elena Ciccotelli
April 16, 2024 09:00 - 49 minutes - 33.9 MBElectric Vehicles: everyone has an opinion. Including our guest, Elena Ciccotelli, an award-winning automotive executive, international speaker for the automotive industry and the host / producer of the "EVs for Everyone Podcast." We dive into this controversial topic to discuss the benefits for consumers and environment to the pressure manufacturers feel from the Government. We also touch on consumer misconceptions regarding owning a vehicle and how dealerships can stand out in the market ...
Mastering "RESULTS"- The Blueprint for Business Success Through Systematic Training with Glenn Pasch
April 09, 2024 08:00 - 22 minutes - 15.4 MBUsing a Systematic approach to employee training is not optional if you want to succeed. In this episode, discover the blueprint for a new way to train as we unveil Glenn's groundbreaking RESULTS process. With years of experience training thousands of individuals and leaders, Glenn has honed a systematic approach that drives tangible results. Join us as we delve into this innovative methodology, offering valuable insights, actionable strategies, and real-world examples. Learn how to elev...
Empowering Women in Automotive with Veronica Dunford & Gary May
March 26, 2024 09:00 - 50 minutes - 34.9 MBIn this episode we will be highlighting the organization, Women in Automotive, which is going to be celebrating their 10th year in existence. We are joined by Veronica Dunford, Partner in WIA along with Gary May, owner of Interactive Marketing and Consulting Services who has joined the board of directors to discuss how they continue to provide services, training and support for women in automotive. A great conversation for a great organization. Enjoy and don't forget to subscribe, like a...
Stop Struggling with Time Management : Tips to Get it All Done
March 19, 2024 15:00 - 25 minutes - 17.2 MBStruggling with time management is a universal experience. Ever find yourself putting in immense effort only to feel like you've barely made a dent in your to-do list? Or perhaps you constantly feel like you're being pulled in a dozen directions at once? It's a frustrating cycle, especially when you see others seemingly breezing through tasks effortlessly. In this episode, we dive into effective strategies for reclaiming control over your time. From organizing your schedule to identifying p...
Building and Leading Multiple High Performing Teams with Sam D'Arc
March 12, 2024 08:00 - 47 minutes - 32.5 MBBuilding and leading a singular high performing team can be challenging. But what about being tasked with overseeing and leading 41 dealership teams across four states 2 ,700 employees that is a large organization. Today we speak with Sam D'Arc who is the COO of Zeigler Auto Group regarding carrying out initiatives from the leaders/owners who are above you and what is the structure you need to communicate it down to the leaders in the stores as well as training processe...
How to Handle Difficult Conversations as a Manager with Glenn Pasch
March 05, 2024 08:00 - 20 minutes - 14 MBWhether you are new as a leader or experienced it is never easy when you have to discipline someone on your team or you have to have difficult conversations around certain behaviors. And you're not quite sure how to handle that, especially to remain professional if it gets confrontational. So what are you supposed to do? Well, that's what we're gonna talk about in today's episode and give you some strategies to help you feel more i...
Navigating the Electric Vehicle Change in the Automotive Industry with John Ellis
February 27, 2024 08:00 - 38 minutes - 26.6 MBIn this episode John Ellis, automotive industry leader and I dive into the dynamic landscape of the automotive industry, exploring the profound transformations spurred by technological advancements and changing consumer preferences. Through the lens of electric vehicles (EVs), we dissect the strategies and challenges faced by industry players in adapting to this future. Throughout the episode, we confront critical questions facing stakeholders: How can traditional automakers pivot effective...
Setting Clear Goals and Expectations for Team Success with Glenn Pasch
February 20, 2024 08:00 - 28 minutes - 19.3 MBSetting effective goals for your team is often a struggle for new leaders, or even experienced ones. In this episode, we delve into the critical aspects of setting clear goals and expectations for your team. Effective leadership isn't just about telling people what to do; it's about providing a roadmap for success and empowering your team to achieve their full potential. We will discuss the importance of clarity, how to communicate the path for success, feedback and accountability and so m...
The Most Effective Communication Skills For Managers with Glenn Pasch
February 13, 2024 08:00 - 20 minutes - 14.1 MBIn the dynamic world of management, effective communication is not just a skill, but a cornerstone of successful leadership. Whether you're leading a small team or an entire organization, your ability to communicate clearly, confidently, and empathetically can make all the difference in achieving your goals. In this video, we delve into essential strategies and techniques that will empower you to enhance team collaboration, foster a positive work culture, and navigate challenging situations...
Changing Your Mindset From Solo Performer to Manager with Glenn Pasch
February 06, 2024 08:00 - 18 minutes - 12.9 MBWhat is the change in your mindset that you have to make when you become a manager? Prior to the promotion you've been a solo performer and now you are tasked with leading a team . What's the biggest difference or change in your mind to create a leadership mindset or mentality? What leadership skills have to evolve in order to be successful? This episode focuses on this important topic and by the end of the episode, you're going to have five...
New Manager's First 30 Days: What Should You Do with Glenn Pasch
January 30, 2024 08:00 - 21 minutes - 14.5 MBA new manager's first 30 days. What should you do after all of the congratulations for your new promotion and you're thinking to yourself, what do I have to do in my first 30 days in order to make an impact? In this episode we will share five strategies, that you have to put in place in order to have those first 30 days be very successful. Very tactical and strategic. Enjoy and don't forget to share and subscribe to the show so you don't miss any...
Stop Calling it a Marketing Funnel with Glenn Pasch
December 12, 2023 09:00 - 23 minutes - 16.7 MBFor many years, we've all embraced the concept of a marketing or sales funnel where customers travel on their journey toward conversion or taking a desired action. However, this analogy has its limitations, primarily because a funnel implies that everything or everyone smoothly passes through it. However, the reality doesn't always align with this neat analogy. Not everyone proceeds through each stage seamlessly; some may halt at certain points along the way. Therefore, rather than referri...
6 Words Great Leaders Use Every Day with Glenn Pasch
November 21, 2023 09:00 - 17 minutes - 12.3 MBOne of the top leadership skills needed to help yourself and your team succeed is knowing how to break down a situation without falling prey to emotions. Poor leaders allow emotions to fog their vision, they lash out at teams without clear direction or feedback that caused the poor results. This leads to poor communication in the workplace. what words to great leaders use? In this episode, Glenn Pasch shares the 6 words top leaders use on a daily basis to dissect, examine, process and the...
Sales & Marketing: What We Can Learn From Europe with Paul de Vries
November 14, 2023 09:00 - 35 minutes - 24.6 MBSales and marketing go hand in hand for a company's success. Questions arise regarding what is best messaging, when to advertise, how should sales be involved and what each department's responsibility is. And now with even more focus on data and privacy, what can we learn from other countries? In this episode, Paul de Vries, who is a major automotive industry expert in Europe shares what he sees as differences between his country and the US. Why he comes to the US to learn and why he asks ...
Outsourcing Your Marketing- Pros and Cons with Mike Snyder
November 07, 2023 09:00 - 47 minutes - 32.8 MBOutsourcing your marketing or doing it internally is one of the biggest struggles for most business owners. One can make a case for either side. Cost vs expertise. Who will train the internal team? How do they keep up with trends? Is this their only focus or will they end up doing other tasks to fill their time? All great questions and Mike Snyder, partner with RaptorUSA, a mid market consulting firm, is here to answer these and many other questions. As a past agency owner, he worked in sit...
The Journey to Effective Leadership with Ed Roberts
October 31, 2023 08:00 - 44 minutes - 31 MBEffective leadership can seem at odds with itself. Should we focus on impact. or training, or efficiency? That is the conversation with Ed Roberts, COO of the Bozard dealership group. Ed shares his journey from selling cars to now leading teams and setting sales records. He shares what he has learned in a manner that all listeners can apply. We also discuss his new book, "Mile One" and why his style of leadership has been so impactful. A truly great conversation with so many lessons you can...
How to Empower Your Marketing Team for Better Results with Fred Petito
October 24, 2023 08:00 - 52 minutes - 36.6 MBDo you empower your marketing team or have you created a team of task managers who wait on you? Are you frustrated they need you but in reality you have created a dependent team? Marketing Manager training has been an area of concern for many companies. They are not sure of what training the managers need, or how it will impact performance. Yet these individuals oversee thousands if not millions of dollars in advertising budgets. So if they have this huge responsibility, why are many lef...
Misinformation on Social Media: From CIA to Author with Joe Goldberg
October 17, 2023 08:00 - 59 minutes - 41.4 MBMisinformation on Social media is a hot topic today. And even in our news, we hear "Fake News" and we all wonder what we are watching. And as AI enters the conversation, how do we know what is true. In this episode, Joe Goldberg, author and Ex- CIA employee discusses his expertise in what misinformation is, what is has been used for and how we need to be prepared. We discuss how he uses his past knowledge to influence his writing and he shares about his new novel, Devil's Own Day. A gr...
Pivoting and Pushing Through the Creative Barriers with Eric Bishop
October 10, 2023 07:00 - 50 minutes - 34.9 MBPushing through. Whether is is creative, health or a new level of performance at work, it takes perseverance. We all have folders with half completed ideas and another filled with excuses why we never completed or pushed through those barriers. Eric joins us again to share how he went back to revive and finish one of those ideas which turned out to be his newest novella Ransomed Daughter. He shares his process, his struggles and mostly what he finally did to complete this and how it unlocke...
Thriving through Adversity with Bruce Miller
September 19, 2023 08:00 - 46 minutes - 32.2 MBThriving through adversity is sometimes easier said than done. When confronted with something overwhelming, loss of job, sickness, birth of a child, death of a loved one how one reacts is key to long term success. Bruce Miller, Owner of Miller Motors shares his journey of confronting cancer, and how that has changed his perspective, his leadership style and his view on day to day concerns. A wonderful inspiring conversation .I hope you enjoy it and get as much out of it as I did. don't f...
What Traits Make a Good Leader with Danny Zaslavsky
September 12, 2023 08:00 - 47 minutes - 33.1 MBWhat traits make a good leader? Or a great leader? This is a question many leaders struggle with when looking to add to their team or find their replacement. Too often individuals are promoted because they achieved a goal. That does not mean they will be able to handle the skills necessary to lead. Danny Zaslavsky, Dealer principle of Country Hills Motors and Managing Partner of Vincue, an automotive software platform, shares his vision on this topic. From growing his team in the dealersh...
ASOTU: Behind the Scenes with the Founders to Discuss their Mission?
September 05, 2023 08:00 - 58 minutes - 40.5 MBASOTU: The Automotive State of the Union has been a new fixture in the automotive industry. Paul J Daly & Kyle Mountsier have put together a new communication platform for connecting the automotive community. The idea is to connect everyone from Dealer principle to lot attendants, from back office to front line sales, vendors to OEMS and connect their shared beliefs that the automotive industry is misunderstood and also a fantastic place to grow a career. In this episode we discuss their p...
"Why Your Employee Training Fails or is Not Working" with Glenn Pasch
August 29, 2023 08:00 - 21 minutes - 15 MBIn this episode, we focus on this idea of why your training is not working. You think that your ability as a coach or a leader is, improving, or in some cases, you think you're a really good leader and a great coach or a great trainer, but for some reason, it's not sticking. Many times the finger starts pointing downstream at your team, blaming them because they're not doing what you need them to do. They're not applying all of the things that have been given them to help them achieve ...
Emotional Intelligence: What Does It Really Mean for Leaders with Nadine Zeinoun
July 11, 2023 08:00 - 54 minutes - 37.7 MBEmotional intelligence is just a buzzword for many leaders. It is not something tangible they can put their finger on in order to help their team grow. My guest, Nadine Zeinoun disagrees. She unlocks why emotional intelligence is really the key to major success and thriving companies. Her main point is reframing the concept and instead focusing leaders on creating a coaching mentality throughout their organization. A straightforward discussion and we share steps you can take to improve you...
What DO You Need to Know About GA4 and Are You Ready? with Brie Anderson
June 27, 2023 08:00 - 47 minutes - 33.4 MBGA4 or Google Analytics has been one of the most discussed topics in marketing and data over the last few years, Unfortunately only 25% of businesses are set up and ready. This means that their website tracking will not longer be current and accessible. For many, this has been a struggle as Google seems to be building GA4 as we go along so marketers and the like are working daily to keep up. Brie Anderson, a self professed data nerd has been documenting GA4 and its progress for the industr...
How to Grow Your Business Correctly with Crista Grasso
June 20, 2023 08:00 - 43 minutes - 30.5 MBGrowing your business, or scaling your business is a goal for leaders. But without a specific roadmap or plan, they odds of success are limited. What should you focus on? How do you build a successful plan? In this episode, Crista Grasso, an expert on helping businesses optimize their current processes, shares how to achieve your growth plan. Creator of the "LeanOut Method" she brings tactical advise and strategy to this episode. Enjoy it and don't forget to share it to your network i...
"Why Do You Want to be a Leader" with Jon S Rennie
June 13, 2023 08:00 - 48 minutes - 34 MBWhy do you want to be a leader? a simple question but maybe not so simple to answer. Leaders have responsibility for all that happens and it takes a lot of work. But if you are only looking for fame and fortune, are you really a leader? Jon S Rennie, veteran, submarine commander and business leader shares his experience as he has learned to master leadership. As he mentions in the interview, "leadership can be complex but it also can be very simple". I loved this conversation and i hope...
Leading Your Team Through Doubt, Obstacles & Getting Back on Track
June 06, 2023 08:00 - 13 minutes - 9.99 MBWhen you begin a new initiative or change to help your organization, everyone is onboard. Everyone is excited because from top to bottom, the focus is on what is new. Every day, meeting or discussion is focused on the progress so of course, it feels like it is working. But what happens when the focus shifts to something new or the new just becomes the regular. Usually performance drops. This leads to doubt regarding the change or if your team can really succeed. How to you keep your team f...
Follow Your Dreams: How to Embrace the Courage to Do So with Author Matt Scott
May 30, 2023 08:00 - 45 minutes - 31.7 MBFollow your dreams and you will be happy. We have heard this for years. IF you like what you do, or if you are passionate, then follow your dream. But is it that easy? What are the fears? How to overcome them? Is there a strategy? Author Matt Scott joins the show to share how his made the pivot, later in life after a conversation with a famous author at a book signing. Matt shares not just how he made the switch to becoming an author but his day to dat rituals he needs to be successful. I...
Leadership in a Corporate Culture: What Changes with Brian Kramer
May 23, 2023 08:00 - 1 hour - 44 MBAnd so what is it like to move from a dealership where maybe you had a lot of control and a lot of say, and you could just make things happen to move into a publicly traded corporate environment, where maybe there's different accountability for Brian, there's different ways that he has to manage teams and lead teams. And I wanted to talk to him about what that journey has been like, why did he make the jump? And what's going on? The reason is for listeners, as I said, we were always here t...
Starting Your Own Business: What You Need to Know with Brooke Furniss
May 16, 2023 08:00 - 50 minutes - 35.2 MBStarting your own business sounds exciting. It is the dream for many people and if you watch all of the social media posts, it seems easy. And soon your will be rich. Is it that easy? What are the good points, bad points and things you should be aware of? Well Brooke Furniss, who started her own business a few years ago shares why she left her secure marketing position to begin a consulting agency. What things did eh wish she knew ahead of time? what mistakes did she make and how did she o...
What Should You Focus on When Taking Over a New Team? with Bob Lanham
May 09, 2023 08:00 - 55 minutes - 38.9 MBTaking over a new team, be it internally for your company or coming in from the outside. What should you as the new leader focus on? What mistakes do you need to avoid? How do you overcome pre-conceived notions of you as a manager? This is one of the toughest job out there. Bob Lanham, who left Meta to join CarNow, a software company in the automotive industry, shares what he felt and had to overcome during this transition. A very honest and intense conversation with a lot of tactical stra...
The "She" Economy: Marketing to the Female Consumer with Katie Mares
May 02, 2023 08:00 - 49 minutes - 34.5 MBWomen make up a large majority of today's shoppers. Yet companies still get it wrong when marketing to females. Katie Mares, author of the new book "CustomHER Experience" discusses the importance of understanding the unique needs and wants of female consumers, and how to create marketing strategies that resonate with them. We'll explore the latest research on women's purchasing habits, and how brands can use this information to tailor their messaging and outreach. We'll look ahead to th...
The Power and Struggle of Personal Change: with Michael Cirillo
April 25, 2023 08:00 - 54 minutes - 37.9 MBPersonal Change: We are constantly bombarded online with memes, messaging, videos and motivational quotes surrounding our need to change. It could be our outlook, or appearance or attitude. But what happens when you work towards this change? For many it is not easy or we give up for a variety of reasons. In this episode, Michael Cirillo, CEO, business owner, podcast host and family man, shares his journey regarding change. He shares his battles with depression and self worth. He share how...
The Power of Presence: Why is is Essential for Effective Leadership
April 18, 2023 08:00 - 15 minutes - 11 MBIn this episode, we delve into the concept of being present as a leader, and why it's essential for effective leadership. Glenn shares insights on the benefits of being present, such as improved communication, increased focus, and stronger connections with team members. We explore various strategies for cultivating presence, including mindfulness practices, active listening, and setting clear boundaries. We also discuss the challenges that leaders may face in staying present, such as distr...
The Power of Gratitude & a Service Mindset
September 22, 2022 10:43 - 10 minutes - 7.74 MBGratitude is a powerful thing. Yet many of us look at it as a passing thing or "Yeah I am thankful for X" But if you really focus on what you are grateful for, really think of all the things we take for granted that others in the world long for, it can be humbling. Recorded on National Gratitude Day, I share how you can use moment of gratitude first thing in the morning and at the end of the day to focus your energy on serving others. And how having a service mentality helps you achie...
Raising a Child with a Disability: Embracing What "Could Be" versus What "Should Be" with Kristin Smedley
September 07, 2022 08:00 - 53 minutes - 37 MBThis comment hit me like a ton of bricks. We often get caught up focusing on what should we all be doing versus what we could do. Kristin Smedley, author, advocate and mother to two blind children shares her story about how she came to terms with this. When her first son was diagnosed as being blind, she fought her emotions of all things he should do but won't be able to. It was his ability to embrace the life he knew, where he was so happy, that opened her eyes to possibilities. Then wh...
Marketing Strategies to Maximize Visibility for Your Business
August 31, 2022 08:00 - 1 hour - 43.3 MBIs your marketing invisible to your customer? Are you taking marketing for granted when inventory is low and demand is high? What happens when things balance out but you are disconnected from your marketing strategy? in this episode, these four powerhouse marketers share their thoughts on this topic and preview their upcoming panel discussion at the Digital Dealer conference in Las Vegas in October 2022. April Simmons: CorporateInternet and Marketing Manager Horne Automotive Lauri...
How to Build Positive Company Culture
August 24, 2022 08:00 - 56 minutes - 38.9 MBCulture is a buzzword that gets thrown around in business all of the time. A company has a great culture! A company has a poor culture! The key is how to build a positive culture in your business that lasts. In this episode, Liza Borches, President/ CEO of the Carter Myers Automotive Group shares how they have instilled a culture of "Moving Lives Forward" in their group, their community and in the hearts of their employees. It is a fantastic conversation everyone can benefit from...
"What are They Building?": Creating Change in an Industry
August 17, 2022 08:00 - 53 minutes - 37 MBWhat is it like, stepping outside of your comfort zone? What is it like to have your business step out to create a new business venture and others ask, "What are they doing?" Change can be hard, especially stepping into an area where there may not be a lot of competition. Glenn Pasch speaks this week with Paul Daly and Kyle Mountsier about their new venture, Automotive State of the Union, a media project to connect to all levels of the automotive industry. Great conversation and pa...
How a College Schooled Everyone on Customer Experience
August 10, 2022 11:49 - 20 minutes - 14.4 MBHave you ever been wowed by a fantastic marketing? And then were blown away by how they delivered fantastic customer experience? Too often businesses focus on one or the other and never seem to connect them. I share an experience my son and I had on our recent tour of colleges. How one college stood out in delivering a fantastic experience that was memorable. Please share, review and subscribe. About Glenn Pasch: "Everyone finds themselves in charge at some point in their li...
Creating Processes that Support Your Vision
August 04, 2022 12:14 - 23 minutes - 16.7 MBProcess or Execution of Process. Which is the thing that drives you crazy as a leader? Easy to point fingers because you as the leader are frustrated. A lot of talk about the need for process in order to build a great culture. But many don't know how to even begin yet they blame their teams. What do you as leader have to do? In this episode I break down why process is important, how to build a process and then how to implement it into your own life, your team's or your business. ...
The Power of Accessible Social Media with Alexa Heinrich
July 13, 2022 08:00 - 51 minutes - 35.9 MBAccessible Social Media. What is this exactly and why is it important. Well many people struggle with seeing, or hearing content online. By using certain strategies and tools, you content can connect with more people and thus grow your audience. Today Alexa Heinrich, Social Media Director for St Petersburg College share why this has become a passion for her and gives strategies to help you connect with this audience. She also shares her journey from Chicago to Florida and what it is li...
How to Gain Customer Trust and Loyalty with Matt Murray
June 29, 2022 08:00 - 51 minutes - 35.8 MBWho do you trust as a consumer? Why? If you are looking to gain your customer's trust how do you do it? We ask Matt Murray, CEO and Founder of Widewail, a company that focuses on leveraging reputation management to help businesses stand out. A great conversation focusing on this topic and how to build a company who delivers on this promise for their customers. Matt has been a good friend of the show and looking forward to you hearing his thoughts. Great conversation Don't forget to...
Is Marketing Automation Killing Creativity with Lisa Gener
June 22, 2022 10:32 - 51 minutes - 35.5 MBIs marketing automation killing creativity for marketers? This is a question I pose to our guest, Lisa Gener, CRO for Dealer Alchemist. She believes automation can be a fantastic asset, but it can be a crutch for marketers who allow campaigns to run without personal interaction. Lisa shares her vision and her journey as a marketer, consultant and now her hands on approach for her clients. Great conversation filled with tactical strategies and tips. Please share, rate and subscribe t...
Improving Your Team's Results Immediately
June 08, 2022 08:00 - 22 minutes - 15.9 MBWe all focus on results. Whether for ourselves, our team or our business. But are you making this mistake when evaluating results? Are you inspecting with the same intensity when you achieve success vs when you don't meet expectations? Are you involving emotions when interacting? In this episode Glenn shares his strategies,the 4 "P's" and the 5 "R's" to generate consistent and improving results. This is a very tactical episode that will help you become a better leaders. Enjoy it. ...
How to Build Trust in Your Organization with Brian Kramer
June 01, 2022 10:30 - 1 hour - 44.2 MBBuilding trust in your organization can be a challenge. Let alone taking over a team or being placed in a position of leadership. There can be so many mistakes made, many without your knowing it. Brian Kramer, a leader in automotive for over 25 years shares his experience building multiple successful teams. He shares his three levels of trust, personal, technical and ethical trust. Too often we focus just on technical but Brian shares why all three are important to your success. Great...
Being a leader vs. Leading a Team with Mike Dorazio
May 26, 2022 08:00 - 54 minutes - 37.8 MBHave you ever thought about the difference between being a leader or leading a team? Is there a difference? Can you do one without the other? All great questions I discuss with my guest Mike Dorazio. Mike shares his journey from hard headed young man, to Marine, to now successful business owner of a multi-store car dealership and growing more each day. Fascinating, no holds barred conversation. Not one you want to miss. Remember to review, share and subscribe. About Mike Mike Dorā...
Are You Delivering the Customer Experience You Market?
May 18, 2022 08:00 - 52 minutes - 36.5 MBEvery business spends a great deal of money each month, generating interest online. Driving individuals to your website or your brick and mortar location. My guest today, Whit Norrad challenges you to ask if when customers interact, are you delivering on the experience you are marketing? If not, are you just wasting your money. Fascinating conversation with a true marketing expert. Tactical and fun so don't miss out!! About Whit Norrad A technical marketer with a wealth of strategi...
What Exactly is Local Search for Your Business with Greg Gifford
May 11, 2022 08:00 - 53 minutes - 37.2 MBLocal Search. You hear about it from marketers but wonder what it means for your business. If customers are searching for your products and services in your local market, can they find you? What can you do to help? Greg Gifford, VP of Search Marketing for SearchLab shares his views and thoughts on how you can help yourself improve visibility online. If you are in charge of your marketing or working with your vendor partners, this episode is for you. Enjoy it, don't forget to rate, share...