Liz Papagni
Practice Freedom Leading and Scaling Your Private Healthcare Practice
English - June 17, 2020 12:16 - 1 hour - 60.6 MB - ★★★★★ - 20 ratingsEntrepreneurship Business Management vision visionary business entrepreneurship eos traction branding marketing purpose management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In times of crisis, marketing always takes the first hit. It happened during the 2008 recession, and we're seeing it happen right now amidst the COVID19 pandemic. Contrary to popular belief, Liz is against completely cutting off your marketing budget. She shares with us how to make to make our marketing efforts more targeted and efficient, so we can keep telling our story even during trying times.
2:30 - Marketing is the first to go during times of crisis.
4:28 - Instead of cutting your marketing budget totally, focus on spending the money wisely and effectively.
5:02 - Strategy first - who you are, what you bring to the table and who your target market is
7:30 - You don't need to be everywhere - you just need to be at the channels where your target audience is
12:20 - it's okay to alienate some people - choose your core audience, your best clients
14:10 - The best way to figure out what strategy to use for marketing
24:22 - To know what message you should send out to your audience, first know what's on their mind.
28:35 - How do you determine how much money to spend on something that may not pay-off in the short term?
34:04 - There's no easier way to waste your company's money than to do marketing foolishly
34:59 - How do you convince companies with a limited budget to get into marketing?
38:22 - Common mistakes people make when marketing
42:35 - It's important to understand people's emotional side as most people make decisions based on emotions
46:37 - Low risk, high reward marketing tactics
54:23 - Before you advertise, have some organic content first
GET IN TOUCH:
Mark Leary:
www.linkedin.com/in/markhleary
www.leary.cc
Liz Papagni:
www.marketingiw.com
https://www.facebook.com/marketingiw/
www.linkedin.com/in/lizpapagni
https://twitter.com/mrktgworx
Production credit:
Engineering / Post-Production: Jim McCarthy
Art / Design: Immanuel Ahiable