Amanda has a yoga studio in Florida and has been invited to be a guest on a local radio show. She unsure what to talk about, how to turn those listeners into students, and what direction to take with this new promotional channel.

Ideas We Explore

Why radio listeners are awesome, engaged, and attentive The very real challenge of "talking about" vs. "showing" yoga How to use redirect URL for ease-of-memorization How to buy a URL and setup a 301 redirect

#1 Tip from Amanda

Use partner challenges to active your members Encourage people in and out of the studio to participate Incentivize them with prizes and just plain old fun