Yoga Business Mastery | for Teachers & Studio Owners
16 episodes - English - Latest episode: almost 7 years ago - ★★★★★ - 29 ratingsYoga Business, Teaching & Entrepreneurship. Join yoga teacher, trainer and serial entrepreneur, Lucas Rockwood, as he delivers both tactical and strategic plans for building a teaching business, retaining clients, and earning a great living doing what you love. If you’re a yoga teacher, trainer, or studio owner, this insider information straight from the horse’s mouth is invaluable. Each show compresses months worth of real-world experience into a 15-minute, actionable episode.
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Episodes
Transition from Yoga Teacher to Entrepreneur
October 09, 2017 10:00 - 26 minutes - 36 MBDonal is an established yoga teacher actively expanding his teaching and business skills. When a prospective students inquires about classes but doesn’t end up joining a class, Donal is unsure how to follow up. Does he email? Make an offer? Add them to a list? Listen & Learn: Why most inquiries are a client saying “yes” and your job is to not give them reasons to say “no” How friction, complicated process or big buying decisions can kill initial energy Why every business-minded yoga t...
How to Specialize as a Teacher
October 02, 2017 10:00 - 12 minutes - 17.7 MBAnnette is a qualified yoga teacher in Western Australia. She is not interested in opening her own studio, and instead, she would like to start a private yoga teaching business. But how does she find her specialty? How does she stand out from the competition? How does she avoid misconceptions about what yoga is and is not? Listen & Learn: How narrowing your teaching focus actually opens more doors than going broad Why specialized teachers earn more than generalists Why yoga should nev...
Is My Market Saturated?
September 25, 2017 10:00 - 14 minutes - 19.9 MBAngela is a long-time coach and soon-to-be Yoga Trapeze instructor. She is considering lots of different business options, one of which is to open a physical yoga a studio. But is the market saturated? Does it even make sense to open a physical yoga studio? Ideas We Explore How to calculate market saturation using Wikipedia and a simple "10 min commute" formula Why Yoga Trapeze is an awesome additional product or stand-alone private offering, but not a core studio class offering How p...
Yoga Business Supporting Studio Tax Needs?
September 18, 2017 10:00 - 16 minutes - 22.2 MBRosanna is a long-time yoga teacher, students, and seeker, and her day job is in taxes. She is curious to know if there is a way to put her skills to use in yoga studios, helping them use less paper, automate their processes and go online. Ideas We Explore Why MindBodyOnline.com software dominates the industry How there is always opportunity in after-market support for software How a monthly service fee-for-service business model might make sense Why money often follows enlightenmen...
New Studio – How to Get Clients
September 12, 2017 10:00 - 14 minutes - 19.3 MBLana just opened her first yoga studio, and she's looking for the most-effective ways to get new students in the door. Paid marketing? Free marketing? Where to start? Ideas We Explore Why Facebook is often the best choice for paid media How low or no cost marketing can be very effective How to connect with old-school local influencers in your area Got Questions? Write to us [email protected]
Intro Specials & Retention Problems
September 04, 2017 10:00 - 20 minutes - 29.4 MBPatricia has a 3-year old studio. They have an easy time attracting clients, but they are struggling to retain them. What is the best price and offer to use for "intro specials?" How do we keep our students from bouncing from studio to studio? Ideas We Explore My Mind Body Online (software company) sometimes gives bad business advice to studio owners How to determine you 1-week intro special price How to utilize flat-line pricing Why your long-term clients should receive the lowest ...
How to Promote Yourself on the Radio
August 29, 2017 16:00 - 16 minutes - 22.3 MBAmanda has a yoga studio in Florida and has been invited to be a guest on a local radio show. She unsure what to talk about, how to turn those listeners into students, and what direction to take with this new promotional channel. Ideas We Explore Why radio listeners are awesome, engaged, and attentive The very real challenge of "talking about" vs. "showing" yoga How to use redirect URL for ease-of-memorization How to buy a URL and setup a 301 redirect #1 Tip from Amanda Use partne...
Private Clients – Help with Retention
August 22, 2017 16:00 - 18 minutes - 25.6 MBNancy teaches Ayurveda-inspired, semi-private yoga classes in The Netherlands, and it's going well—but she's struggling with retention. Students start off motivated, but seem to drop off, even if they have purchased multi-session packs. What to do? Ideas We Explore Why it's important to set tangible health goals for your private clients How to focus on your Unique Teaching Positioning (UTP) to differentiate yourself in the market Why a free Discovery Class can help you earn more and y...
How to Teach the Spiritual Side of Yoga
August 15, 2017 16:00 - 12 minutes - 17 MBEsther is a yoga teacher most-interested and most-focused on the spiritual aspects of yoga including breathing, chanting, and yoga philosophy. Many students expect a more physical, fitness-based class, so she wonders how she can solve this challenge. Ideas We Explore Why sometimes dropping the title "yoga teacher" might be helpful How the term "yoga" means so many things to different people The importance of truly defining what service you have to offer How to get clear on your uniq...
Private Clients Not Showing Up for Class - What to Do?
August 08, 2017 16:00 - 10 minutes - 14.6 MBSandra has a Yoga Trapeze semi-private studio with space for 10 students, but her clients often cancel last minute meaning she is losing revenue and turning away potential paying clients. What to do? Ideas We Explore Why it's important to have a new student form How to clarify your "terms of service" with clear rules about cancellations How awkward conversations upfront, the first class, are much better than awkward conversations later #1 Tip from Sandra Post a "free Discovery Class...
Yoga Websites – What Platform to Use
August 01, 2017 16:00 - 17 minutes - 24.7 MBAndy is a Yoga Teachers College trainees and also produces his own training courses in Vietnam. He is wanting to add a "graduates directory" to his existing website and wonders what software to use, how to hire developers, and is it even worth it? Ideas We Explore Why Wordpress powers 20% of the internet and is usually the best solution for yoga teachers and studios How to get $10/hour web work vs $80/hour work The difference between graphic design work and coding work—and how to hir...
How to Work On (not in) Your Business
July 25, 2017 16:00 - 13 minutes - 19.1 MBTiffany has a new studio and finds herself working "in" the business much more than "on" the business. This means the emails, the admin, and the day-to-day keep her from strategic planning and high-level work. What to do? Ideas We Explore E-Myth Book (Michael Gerber) How to off-load work to teachers, work-study or other staff Why you need to escape the studio at least once per week How to create screen capture videos for internal training #1 Tip from Tiffany Create Standard Operat...
New Studio is Open – What to Focus on Now
July 18, 2017 16:37 - 13 minutes - 18.2 MBSadie just opened her first yoga studio, and she's in charge of everything—yikes! What should she focus on? Teaching, business, marketing... there are so many things. Ideas We Explore Why opening a studio just so you can teach is a flawed idea—so you need to correct it How there are only two real assets in yoga: yoga and your community Why building a studio business around one person is risky and can feel like prison #1 Tip from Sadie Use Post-it! notes to remember things about your...
How to Build Community After Class
July 11, 2017 16:00 - 14 minutes - 20.5 MBVidhi has a great studio in Copenhagen, Denmark. The teachers are happy, the students love it, the staff are satisfied—and yet it's challenging to build real community after class. What to do? Ideas We Explore Low cost, low commitment workshops Free, outdoor events Holiday and anniversary parties 30-day challenges #1 Tip from Vidhi Org Chart / Clear Job Descriptions: yoga studios can often be loose and relaxed in terms of who does what. Vidhi wishes he'd been more clear on roles a...
Private Classes Are Too Cheap – What to Do
May 18, 2017 16:59 - 17 minutes - 23.8 MBBrittany is teaching yoga in Lyon, France, and she's working to build up here private yoga clientele. The problem? No one seems comfortable paying more than 55 EUR per class, and Brittany needs 85 EUR to support her lifestyle and financial goals. Ideas We Explore Unique Teaching Positioning (UTP): how to differentiate to add more value in your market Getting out of the "yoga scene" so you access people that are better potential clients Focus on "problem" and "solution" with yoga as th...
Where to Open Your First Studio?
May 18, 2017 16:55 - 9 minutes - 12.9 MBMike is living in Boston but wants to open a studio in Thailand. What about Phuket? Bangkok? How do you know where the opportunities lies? How do you choose the right place? Ideas We Explore Why a 10-minute radius is most important Why 100K people is your target Why big cities offer more opportunities than small How to use Wikipedia to find population density #1 Tip from Mike Ask good questions!