The Rise of Reality Television
Yeah, That's Probably an Ad
English - June 05, 2023 14:55 - 27 minutes - 63.2 MB - ★★★★★ - 138 ratingsBusiness News advertising marketing media technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Unpacking the Consumer Journey
Next Episode: Creative 100 and the Countdown to Cannes Lions
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome a few Adweek friends to talk the surge (or re-surge) of reality television in today’s world. Adweek Podcast Network senior producer Al Mannarino and deputy tv editor Bill Bradley share more on the history of writers’ strikes and their impact on unscripted television, the brand partnerships that can evolve from big cultural moments like #Scandoval and why brands need to take the research a click deeper to truly insert themselves in the conversations amongst these niche communities of reality tv.
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