The Ever-Evolving Role of Moms in The Media
Yeah, That's Probably an Ad
English - May 15, 2023 16:32 - 31 minutes - 72.5 MB - ★★★★★ - 138 ratingsBusiness News advertising marketing media technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: If The Crown Fits: Is It Time for a Royal Rebrand?
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart discuss the evolution of the consumer with all the buying power and the most unrealistic expectations thanks to media representation: moms. From UK’s strict rules around gender stereotyping in ads to the brands doing the work to realistically portray the journey of matrescence, the scale has balanced slightly but there is still more work to do.
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