Marketing, Meet Ramadan
Yeah, That's Probably an Ad
English - April 10, 2023 14:09 - 38 minutes - 88.3 MB - ★★★★★ - 138 ratingsBusiness News advertising marketing media technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Unpacking the FTC's Greenwashing Crackdown
Next Episode: Happy 4/20 To All Brands Who Observe
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and agencies managing editor Jameson Fleming are joined by Mojo Supermarket founder and creative director Mo Said and strategist Siham Saleh. Together they discuss Ramadan marketing (or lack thereof) and the work behind The Mojo Ramadan Report, an original research study unpacking how Gen Z and millennial Muslim Americans celebrate Ramadan and how brands can participate meaningfully.
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