Happiness and Relevance Packed Into Every Bite
Yeah, That's Probably an Ad
English - June 23, 2023 15:09 - 19 minutes - 44.6 MB - ★★★★★ - 138 ratingsBusiness News advertising marketing media technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Live from Cannes – Futuristic Optimism, Spontaneity and Creativity on the Croisette
Next Episode: Why What Happens at Cannes Shouldn't Stay at Cannes
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! senior director Sabrina Sierant. Celebrating its 60th year around the sun, the group discusses the grandiose birthday party the iconic cookie brand is throwing (hint: it involves a yacht), balancing the fine line between nostalgic messaging and outdated messaging and how the brand connects with Gen Z through innovative media plans and brand partnerships.
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