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At Cannes: Nike's Most Successful Failure
Yeah, That's Probably an Ad
English - June 21, 2018 06:55 - 17 minutes - 41.1 MB - ★★★★★ - 138 ratingsBusiness News advertising marketing media technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: At Cannes: How Music Makes Advertising Great
Next Episode: 90 - What Happened at Cannes
Breaking2 was Nike's tremendously ambitious project to run a marathon in less than 2 hours. The project failed to reach its goal, but it came damn close. And in the process, the brand—and long-distance running more generally—learned new ways to shave time off future races. At the Cannes Lions, we sat down with leaders from Nike, Wieden + Kennedy and production house Dirty Robber to talk about the project's key takeaways.
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