Yank & Limey
15 episodes - English - Latest episode: almost 7 years ago -Nik Hewitt & Aliza Sherman talk social media & trans-Atlantic web habits under the names of 'Yank & Limey'.
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Episodes
Yank & Limey - 18th May ‘17
May 18, 2017 14:59 - 32 minutes - 29.4 MBThis podcast Nik and Aliza cover some of the new and useful developments for social channels, notably Stories and video streaming, and how brands can use them on Instagram, Facebook, Twitter, Snapchat etc., creatively and for best effect. They discuss potential content and the difference between the content the audience expects for a story and a normal post. They also ask, with a rapidly changing world on both sides of The Atlantic, if companies and brands should be using social media to co...
Yank & Limey - 3rd February ‘17
February 03, 2017 13:28 - 39 minutes - 36 MBThings have been keeping Aliza and Nik busy, but they're back with another Yank & Limey podcast to start the year. This time they talk about their recent work on social media for the c-suite and for the emerging US legal cannabis market. Aliza has released a new book: The Happy, Healthy Nonprofit: Strategies for Impact Without Burnout. They discuss using social media for customer service and crisis communications, and how businesses can use it to create brand evangelists. Are the skills req...
Yank & Limey - 25th May ‘16
May 25, 2016 13:53 - 27 minutes - 25 MBThis month Aliza and Nik talk about longform content and blogging. Is it still valid and what are the new rules? They chat EdgeRank in Instagram and Facebook, sponsoring posts and best practices and how - with the recent algorithm changes - brands can still get their content seen by their Friends, Fans and Followers. Is this going to be good for the user or are we being spoon-fed what the channels think we want to see? Nik gets very excited about Facebook Live Streaming and Aliza talks about...
Yank & Limey - 4th March ‘16
March 04, 2016 13:59 - 30 minutes - 27.8 MBThis month Nik and Aliza speak about something they're truly passionate about. Social media strategy. What should it contain? What should we measure? How do we find our audience? How do they create 'on brand' messaging? What's stood out as a great social experience and turned them into brand evangelists? We did have a few issues with the sound on this one - the perils of trans-Atlantic podcasting - so apologies for our resident Limey sounding a little distant. If you'd like to tell us wha...
Yank & Limey - 31st January ‘16
February 01, 2016 13:53 - 32 minutes - 29.8 MBAliza and Nik get together to chat again about topics ranging from new social channels to upcoming industry events and business mentoring to changes in Twitter and Instagram. This month they are joined by Martin (Marv) Harris, Digital Manager at Tank who heads up their SEO and PPC offering, to share his wisdom and impart advice on integration with social media, traditional PR and digital content marketing. If you'd like to connect with Nik, Aliza, Marv or Tank to tell us what you think you ...
Yank & Limey - 16th December '15
December 16, 2015 15:27 - 32 minutes - 30.1 MBThis month @NikHewitt and @AlizaSherman talk about making a start in digital mindfullness. What are the first steps and what have they found useful since the last episode? How do they turn off to sleep? They chat about the concepts of Fomo and Jomo, about targeting, Facebook advertising, Instagram audiences, turning negative commentary into opportunities, the power of standing desks, creative applications, the concept of visual story-telling, the sincerity of emoji, festive messaging and go...
Yank & Limey - 20th October ‘15
November 05, 2015 12:26 - 27 minutes - 25.6 MBIt's been a while! Nik and Aliza, thanks to their new sponsors Tank PR, pick up their headsets again to talk about working on the web and their lives online. This week they talk about the changing face of online over the last four years and the concept of digital mindfullness. Are we TOO connected to step back? Is our dependancy on our devices good for us and (more to the point) is it good for our customers? Links include: http://www.nikhewitt.com https://mediaegg.wordpress.com http://www...
Yank & Limey - 10th March '10
March 14, 2010 10:28 - 18 minutes - 16.9 MBIt's been a while. Nik & Aliza talk changes in social media, what they've been up to, and their professional tactics in the elusive world of 'blogger outreach'. Things have been VERY busy. Time to catch up, before the Conversify.net team meets in person (next week) in Monterey. Links include: http://foursquare.com
Yank & Limey - 22nd September ‘09
September 23, 2009 15:11 - 31 minutes - 28.9 MBAliza and Nik go back to the beginning, and take at look at where to start in social media for personal and business connections. If you've never dipped a toe into the 1000's of channels out there, where's the best place to begin? Links from this episode include: http://www.facebook.com http://www.twitter.com http://www.twitter.com/alizasherman http://www.twitter.com/nikhewitt http://www.linkedin.com http://www.blogger.com http://www.www.mediaegg.com http://www.nikhewitt.com http://...
Yank & Limey - 10th August ‘09
August 10, 2009 13:17 - 27 minutes - 24.9 MBNik & Aliza chat about the tools they use daily to run the Conversify on-line office. Going over what they like, what they really need, and what they've tried. Another informal transatlantic chat about life on-line. Links from this podcast: http://wave.google.com http://www.google.com/apps/ http://www.5pmweb.com http://webworkerdaily.com http://www.ning.com http://secondlife.com http://www.gotomeeting.com http://www.dimdim.com http://www.slideshare.com http://www.flowgram.com http...
Yank & Limey - 19th July '09
July 19, 2009 10:45 - 26 minutes - 24.3 MBThis weeks topic is 'supposed to be' Facebook. Aliza and Nik catch up with their week on-line and talk about the biggest social network of them all.
Yank & Limey - 4th July ‘09
July 04, 2009 12:42 - 35 minutes - 32.9 MBFinally, Nik and Aliza get round to chatting about Virtual Worlds, specifically their Second Lives, in the 4th in their ongoing series of social media podcasts. ‘Cybergrrl’ Aliza Sherman (@alizasherman) and Nik Hewitt (@nikhewitt), catch up on the week and talk about working on the web and their week online.
Yank & Limey - 24th June ‘09
June 24, 2009 22:55 - 30 minutes - 28.5 MB‘Yank & Limey’ talk Twitter in their latest of their social media podcasts, ‘Cybergrrl’ Aliza Sherman (@alizasherman) and Nik Hewitt (@nikhewitt), catch up on the week and chat about their week working online and their favourite related social media applications.
Yank & Limey - 12th June ‘09
June 12, 2009 13:31 - 28 minutes - 25.9 MBSecond in their series of 'Yank & Limey' podcasts, 'Cybergrrl' Aliza Sherman (@alizasherman) and Nik Hewitt (@nikhewitt), catch up on the week and chat about their preferred on-line video services for social media applications.
Yank & Limey - 5th June '09
June 05, 2009 20:19 - 14 minutes - 13.1 MBAliza Sherman and Nik Hewitt start their series of 'Yank & Limey' podcasts with a short impromptu session about their favourite social media apps and iPhone habits.