Limitless Sparkling Water + Tillamook’s Campaign for Creamier Ice Cream

Xtalks Food Industry Podcast

English - June 03, 2021 15:00 - 25 minutes - 17.7 MB - ★★★★★ - 1 rating
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Will a lightly caffeinated, better-for-you beverage have the potential to be the next soda replacement? In this episode of the Xtalks Food Podcast, Sydney introduces the team to Limitless Sparkling Water, a beverage brand with two lines of flavored sparkling waters; one for energy and another for relaxation. The team discusses the crowded sparkling beverage market and whether Limitless could replace soda and/or coffee.

Also in this episode, Mira asks the team a fundamental question: is a frozen dessert considered ice cream if it lacks cream? They hear an ad from ice cream brand Tillamook’s new campaign for creamier ice cream featuring Baddie Winkle, a 92-year-old ice cream lover. The team weighs in on whether frozen desserts whipped with air should be considered ice cream and the effectiveness of Tillamook's ad campaign.

Read the full articles here:

Could Limitless Sparkling Water be the Next Soda Substitute?

Tillamook and Baddie Winkle Fight for Creamier Ice Cream

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