JBS Cyberattack + RXBAR’s First Plant-Based Bar

Xtalks Food Industry Podcast

English - June 10, 2021 09:00 - 26 minutes - 18.1 MB - ★★★★★ - 1 rating
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JBS, the world’s largest meat company, experienced a sophisticated cyberattack, compromising normal operations in the US, Canada and Australia. In this episode of the Xtalks Food Podcast, Sydney discusses the JBS ransomware attack and how no company, large or small, is fully protected from this type of attack. The team gives their thoughts on the attack and emphasizes the need for more cybersecutiry in the food industry.

Also in this episode, Mira introduces the team to RXBAR’s first plant-based protein bar. RXBAR has replaced egg whites as its main source of protein with a blend of pea and almond proteins in the new bars, offering Chocolate Chip and Peanut Butter flavors. The team discusses the niche, but popular plant-based protein bar market and why RXBAR is entering this segment at the right time.

Read the full articles here:

JBS Cyberattack Proves the Food Industry is Not Safe From Hackers

RXBAR Introduces its First Plant-Based Protein Bar

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