FUTURE OF ENTERTAINMENT - HAMILTON TAMAYO - CREATIVE LEAD- GLOBAL BIZ MARKETING : TIK TOK

#tiktok #augmentedreality #virtualreality #entertainment

Hamilton Tamayo is the creative lead and global business marketing at Tik Tok He is an award-winning creative director with 14+ years of experience creating engaging, multi-channel brand experiences and has been part of advertising agencies such as Digitas, Weber Shandwick, Havas Formula, and McCann health.

He has been part of the #excedrin #virtualreality campaign, which was designed to shine a light on the impact of migraines at work and foster greater empathy for sufferers in the workplace through real people stories and mobile-optimized 360 videos. non-sufferers could experience what it’s like to get a migraine and the experience won them  Gold Smarties – North America 360º Video Bronze Smarties – Global 360º Video Bronze Effie: Excedrin Works – Healthcare OTC

Excedrin saw a 41% lift in brand favorability in our target audience…a 38% increase in branded searches for Excedrin…375 million earned media impressions…and saw a 22% increase in sales year-over-year.

we spoke about the impact of #extendedreality on the media & entertainment industry, challenges and the opportunity.

http://hamiltontamayo.com 

https://www.linkedin.com/in/htamayo 

https://twitter.com/htamayo