What is digital hesitation?

XaaS Files

English - September 12, 2022 19:29 - 19 minutes - 17.5 MB
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Previous Episode: Who owns the customer?

Next Episode: What’s in your digital value propositions?

It’s time to understand why companies are hesitant to make the transition into digital business models and we hear it straight from the expert. Thomas Lah, Executive Director & Executive VP at TSIA joins this episode to talk about his new book “Digital Hesitation – Why B2B Companies Aren’t Reaching Their Full Potential”, the impact of the first and second wave and the complexity of complex.

Download or purchase the book: https://www.tsia.com/digital-hesitation