What exactly is the customer trying to do?
XaaS Files
English - September 22, 2020 07:00 - 20 minutes - 45.9 MBTechnology Business business evolution growth leaders rapid Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: When does a customer become a subscriber?
Next Episode: Who's in your patchwork of subscription partners?
In this episode of the XaaS Files Kevin continues with Zuora Founder and CEO, Tien Tzuo. They talk about building an “as-a-service” business, Tien explains why it helps to better understand what the customer is trying to do, and then shares some of Zuora’s 9 Keys to subscription success. *For more information on Tien Tzuo’s book “Subscribed” please visit https://subscribed.com