#51 Caroline Seton, Co-Founder & Head of Growth, Forest
Wunder Mobility Podcast
English - December 19, 2023 16:02 - 36 minutes - 29.2 MB - ★★★★★ - 1 ratingBusiness Society & Culture future mobility wunder mobility gunnar froh sustainability carsharing mobilität nachhaltigkeit geteilte mobilität shared mobility e-bike Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Caroline Seton is Head of Growth and co-founder of Forest. Caroline joined Forest from Finsbury, where she advised the UK’s largest companies on their public affairs and public relations strategies. Prior to that, Caroline was a commercial lawyer. Caroline holds a LLB, BCom and a Masters of Financial Journalism.
Forest, one of the leading bike-sharing operators in London with over 9,500+ e-bikes on the streets. Flexibility,revenue diversification and even re-branding has been on the radar. Caroline Seton, Co-Founder & Head of Growth sits down and discusses the jo
With a passion for the environment and policy, Caroline Seton Co-founded Forest along with Agustin Guilisasti and Michael Stewart. Fast forward four years and together they’ve successfully gained market share in the city of London, borough by borough. Not only has their 10-free minutes without any fuzz and effort enabled the green movement, but has had the cyclists of London raving for more as their bike-sharing offering has expanded from 800 to over 9,500. Moreover, Caroline shares everything about their ‘devil in the detail’ market strategy to how they’ve gone on to build an ad-tech first platform on top of ours; what kind of challenges lie ahead and what metropolitan city is next on their green agenda.