E165 - The Importance of Customer Journeys in Sales (Lucas Prigge, Kinsta)

In today’s episode, Joe talks to Lucas Prigge, the Head of Sales at Kinsta - a hosting platform by developers, for developers. Kinsta has combined the fastest network and platform in the world (Google Cloud), and paired it with the best engineering team and the most experienced WordPress developers in the industry. The MyKinsta dashboard was built from the ground up specifically for WordPress, making site management a breeze. 

 

Lucas shares his insight on sales such as the extensive training the sales team has to undergo, the meticulous sales process for new customers, finding the right CRM tool to manage clients and collect data, and the commission scheme that helps ensure that clients only get the best support. 

 

Episode Resources:

OBS (Open Broadcaster Software) Kinsta is on Facebook, Twitter, Instagram, and YouTube Check Lucas on LinkedIn and YouTube  Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community The 2021 WPMRR Virtual Summit

 

What to Listen For:

00:00 Intro 05:54 Welcome to the pod, Lucas! 07:23 Background settings and program good for video recording 11:03 Kinsta helps people find the right hosting plan 14:19 Challenges of managing a multi language team 19:27 The key factor in selling and communicating 23:51 Sales process for new customers 30:06 Do businesses need to stick to making sales calls? 35:45 Every sales person undergoes extensive training 46:33 Single source of truth of your customer data 49:49 HubSpot is the lead CRM tool 53:54 The way you use a technology is what matters the most 59:33 Find Lucas online