E144 - Scaling to $350,000 MRR Through Managing Expectations and Trust (Pippin Williamson, Sandhills Development)

In today’s episode, Joe talks to Pippin Williamson, the Managing Director at Sandhills Development, LLC - the home to several WP plugins such as AffiliateWP, Easy Digital Downloads, and WP Simple Pay. He's also the man behind Sandhills Brewing, a microbrewery that focuses on oak-aged and oak-fermented beers. 

 

Pippin retells his day-to-day hustle in running two companies in entirely different industries, running his microbrewery and leading a team of web engineers. He also talks about success in affiliate marketing, implementing processes, and hiring skilled people that need less supervision. 

 

Episode Resources:

Sandhills Brewing Sandhills Development AffiliateWP  Payout Service Easy Digital Downloads WP Simple Pay Sugar Calendar Leave an Apple podcast review or binge-watch past episodes Send questions to [email protected] for the next Q&A pod Visit the WPMRR website

 

What to Listen For:

00:00 Intro 02:40 Welcome to the pod, Pippin! 03:17 Have you heard about Sandhills Brewing? 06:09 Why build a brewing company? 11:27 Time management while running two companies 18:14 Role change and working as a CEO 23:00 Delegating jobs and handing off tasks 27:32 The importance of implementing processes 31:20 Latest developments at Sandhills 34:07 Any new big features for affiliate marketers? 35:37 How does the Payouts Service work? 40:37 Ensuring that you’ll have a successful affiliate program 44:25 The billing structure has to make sense for the customers 47:50 Find Pippin online!