E138 - Masterfully Acquiring Massive Businesses (David Vogelpohl, WP Engine)

In today’s episode, we revisit an old episode with David Vogelpohl of WP Engine - a platform for site building and management tools to drive more creative agility; cloud hosting and security solutions to enable enterprise performance; and optimization tools to give you ongoing intelligence.

 

Joe and David talk about exploring strategic partners, adding new components to keep existing clients while continuing to gain new clients to defeat churn, as well as information on acquiring new business and preserving the brand during the integration.  

 

Episode Resources:

WP Engine Facebook WP Engine Instagram WP Engine LinkedIn WP Engine Twitter David Vogelpohl Twitter Leave an iTunes review or binge-watch past episodes Send questions to [email protected] for the next Q&A pod Visit the WPMRR website

 

What to Listen For:

00:00 Intro 02:12 Welcome to the pod, David! 03:17 WordPress background and working at WP Engine 05:49 Issues often faced in a large scale business 09:35 The Negative Net Churn 11:11 On acquisition process and success 15:19 The advantages of an acquisition partnership 18:46 How to prepare a business before selling 23:41 What will an acquiring company look for in a business? 28:26 Getting to know WordPress Gutenberg   35:17 Other configurations made possible with Gutenberg 40:53 Find David online!