E120 - WPMRR Top Tips on Sales and Marketing

WPMRR WordPress Podcast

English - November 10, 2020 07:00 - 26 minutes - 36.4 MB - ★★★★★ - 34 ratings
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Previous Episode: E119: What an Automattic IPO in 2021 means for WordPress Professionals (Brian Krogsgard, Post Status)

Next Episode: E121 - Lessons learned from 500,000,000+ podcast downloads (Bradley Denham, Record Edit Podcast)

It’s a never ending task in figuring out the most effective way to create sustainable goals and compelling interactions with clients for acquiring more web-traffic and leads.

Tune in to today’s episode of WPMRR and take some advice from our guests who dominate in sales and marketing.

Listen to full episodes below:

E26 - Darth Maul on sales and marketing for freelancers (Jennifer Bourn, Profitable Project Plan) E49 - Darth Maul on inventing inbound marketing (David Ly Khim, Hubspot) E63 - Superman on making sales and marketing with WordPress easy (Gregory Karelitz, Hubspot)

What to Listen For:

00:00 Intro 00:12 Building the foundation of your website 01:47 Many people drastically overestimate their website traffic 03:10 Get clarity to talk about what you want to do 05:57 Do you need to keep running paid ads? 08:37 Organic traffic on older content 10:07 Historical optimization versus creating new content 12:42 The benefits of having a user-experience audit 13:57 The advantage and disadvantage of an open source 15:12 HubSpot and automated contact form 18:26 It's not the disconnected tools that creates the problem 20:42 Building on WordPress is hard 23:54 People don't want to fill out long forms 25:13 Feature functionality and delivering great user experience