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#693 WP-Tonic This Week in WordPress & SaaS With Guest April Dunford
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Indie Hackers | Startups
English - May 19, 2022 10:30 - 32 minutes - 24.6 MB - ★★★★★ - 78 ratingsTechnology Education How To wordpress Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
It's All About Positioning Baby.
April Dunford is the world’s leading expert on product positioning. She has worked with over 200 fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to many high-growth businesses. She is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning, so Customers Get it, Buy it, Love it.
https://www.aprildunford.com/
https://www.linkedin.com/in/aprildunford/
Main Questions
Practical positioning
April Dunford
#1 - April, how did you get into the semi-crazy world of technology and startups?
#2 - I've learned that positioning your product, service, or plugin correctly is all-important; got any quick insights/tips on how to achieve this?
#3 - I think you really got to be prepared to pivot great quickly when it comes to positioning; what are your thought about this?
#4 - What are some basic mistakes you see people making on a semi-regular basis for product positioning?
#5 - Are there any processes or mythologies that you can share with the listeners that you feel can help in the process of successful product positioning?
#6 - Is there one particular semi-big mistake you have made in business that you feel you can share with the audience that you have learned a lot from?
https://www.aprildunford.com/