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165 Mojca Marš: All About Facebook Ads
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English - February 11, 2017 15:00 - 46 minutes - ★★★★★ - 78 ratingsTechnology Education How To wordpress Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Social media consultant Mojca Marš returns to tell us all about Facebook ads and why they are so effective.
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Table of Contents for Episode 165
0:00 Podcast Intros
2:53 What things is Mojca applying in her business that's allowing her to double her income from last year?
4:34 Why Mojca recommends Facebook ads above other social media lead generation channels.
6:20 The reason you would want to invest in Facebook advertising for content promotion.
8:26 What is the Facebook Pixel? And why should you have that on your website?
13:14 More on pay-per-actions in Facebook advertising.
14:39 What you need to know about boosting posts on Facebook.
19:11 Did you know that you can import your email list to Facebook and create a Custom Audience from that?
21:38 You can also create a lookalike audience from that uploaded email list.
22:54 Some useful information about Lead Ads on Facebook.
28:35 What are some of the resources that Mojca recommends for Facebook training (outside of Super Spicy Media)?
32:36 The value of testing different ad campaigns on Facebook, and predicting campaign success.
35:14 Should you use long form content in Facebook campaigns?
37:54 Whats a good guideline for the text on image ratio?
40:51 Podcast outros and where to find Mojca on the web.
Mojca's email course on Facebook advertising:
http://superspicymedia.com/fbads/
Mojca Marš on Twitter:
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Links mentioned during the show:
AdEspresso Academy
https://adespresso.com/academy/
039/040 WP-Tonic: Jon Loomer Interview Part 1 & 2
https://www.wp-tonic.com/podcast/jon-loomer-long-game-part-1/
https://www.wp-tonic.com/podcast/040-wp-tonic-jon-loomer-interview-part-2/
Leadpages Facebook Advertising Course
https://lps.leadpages.net/facebook-advertising-course/
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Find bonus content for this episode on the WP-Tonic website:
https://www.wp-tonic.com/podcast/165-mojca-mars-facebook-ads/
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WP-Tonic is both a WordPress development and maintenance shop, and the publisher of a weekly WordPress podcast where we talk to some of the most successful people in web development, online marketing, and business.