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145 Lee Jackson, The WP Innovator
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Indie Hackers | Startups
English - November 26, 2016 15:00 - 45 minutes - ★★★★★ - 78 ratingsTechnology Education How To wordpress Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This Week We fun and insightful Interview with Lee Jackson host of the WP Innovator podcast & the owner of a highly successful WordPress development agency that exclusively only works with other digital agencies.
You can find Lee at his website: http://leejacksondev.com/ .
Be sure to check out his podcast at: http://leejacksondev.com/podcast/ .
Table of Contents for Episode 145
0:00 Podcast intros
1:15 Lee Jackson Dev is an agency for print and design agencies. How does Lee find those perfect clients?
3:50 What is the big advantage for design-focused agencies to bringing in Lee's agency as a trusted partner?
6:20 What is one of the most surprising things that Lee has found partner agencies want him to do?
7:45 What are the big differences between a freelancer and a bona fide agency when it comes handling a client brief?
9:55 How did Lee earn the trust to be in client meetings with partner agencies (who own the client relationships)?
12:04 Is there ever a reluctance with agencies to have a subcontracting or partner agency come into the client meetings?
13:23 Bobbins and biscuits.
13:58 Why are many web agencies not that great at writing briefs?
17:46 What to do when the client doesn't want to invest in a brief. How Lee writes user stories into his briefs, and making it part of the technical specs.
21:53 The origin story of Lee Jackson Dev.
24:54 How does the role of an agency founder /owner change as the agency grows?
27:21 What does Lee's agency hiring process look like?
29:30 What are the most common mistakes when it comes to project management in web agencies?
31:42 The biggest financial mistake that agencies make in web design projects.
32:21 One huge mistake (opportunity?) for web agencies when they hand off the design to the developers.
34:03 Why underbidding hurts web design projects so much. How a Statement of Work helps prevent scope creep.
38:15 How does Lee feel about paid discovery? What about the tender process? (Similar to RFP).
40:57 The tendering process leads to chronic underbidding.
41:42 Podcast outros
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Find bonus content for this episode on the WP-Tonic website:
https://www.wp-tonic.com/podcast/145-lee-jackson-wp-innovator/
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https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2
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WP-Tonic is both a WordPress maintenance and support service, and also publishers of a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development and online marketing.