![WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Indie Hackers | Startups artwork](https://is4-ssl.mzstatic.com/image/thumb/Podcasts123/v4/9f/8d/48/9f8d4829-87de-c2e6-18f8-16d193943842/mza_8321168960195460934.jpg/100x100bb.jpg)
129 Chris Handy, CEO & Founder of Thinkhandy
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Indie Hackers | Startups
English - October 01, 2016 15:35 - 45 minutes - ★★★★★ - 78 ratingsTechnology Education How To wordpress Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We sit down with Chris Handy, CEO and Founder of Thinkhandy to discuss sales funnels, inbound marketing, email marketing, and nurturing leads.
http://www.thinkhandy.com/
Show Table of Contents
0:00 Intros
0:37 What is inbound marketing? How does inbound marketing relate to the sales cycle?
1:40 Inbound marketing has expanded it's meaning to the point of dilution
2:09 People buy differently than they used to
3:00 Content creation has become more casual
3:31 Answering your customers questions online
4:50 Wanting to get questions answered without talking to a sales person
5:58 50% of sales in B2B are made before you ever speak to the prospect
7:55 Easing into the sales funnel with email marketing
8:34 Every email marketing campaign is going to look different, depending on the business and audience
9:57 People get stuck on The Law of Demand
11:09 Don't be afraid to share unique content in email newsletters
12:20 Be more of a teacher
14:08 Curating and publishing content on a specific subject in your newsletter
16:28 Building a content machine from customer and client feedback
19:08 HItting customer objections head-on
21:00 Using human language and not jargon
22:45 Why do salespeople rush to close the deal
26:26 Matching customers to what they need
29:40 Your job is to take them to the next step of the funnel
31:30 You have to have quotas in sales teams, but realize they influence behavior
33:48 LeadPages buying Drip, and thoughts on automation
38:40 Tracking source of sales referrals is important
39:39 Comparing some of the email marketing solutions
41:02 How sales teams use a CRM to get a 360 degree view of a customer
42:05 Workflows and automated sequences in email marketing
43:13 Podcast outros
You can read more content from this episode on the WP-Tonic website:
https://www.wp-tonic.com/podcast/129-chris-handy-thinkhandy/
==================
Subscribe to WP-Tonic in iTunes and leave us a rating:
https://itunes.apple.com/us/podcast/wp-tonic-wordpress-business/id893083124?mt=2
==================
WP-Tonic is not only a WordPress support and maintenance service, but also publishers of a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.