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126 What's Your Overall Online Strategy?
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Indie Hackers | Startups
English - September 20, 2016 17:13 - 55 minutes - ★★★★★ - 78 ratingsTechnology Education How To wordpress Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week, our round table of WordPress experts discussed the topic, "What's Your Overall Online Strategy?"
Our panel this week:
Sallie Goetch https://www.wpfangirl.com/
Kim Shivler https://howtobuildanonlinecourse.com/
Jackie D'Elia https://jackiedelia.com/
Johnathan Denwood https://www.wp-tonic.com/
Before the main topic, we discussed some relevant WordPress news stories.
WordPress News Stories
1 - Headway Themes Confirms Financial Difficulties, Issues Apology to Customers
https://wptavern.com/headway-themes-confirms-financial-difficulties-issues-apology-to-customers
2 - Zerif Lite Suspended from WordPress Theme Directory, 300K Users Left Without Updates
https://wptavern.com/zerif-lite-suspended-from-wordpress-theme-directory-300k-users-left-without-updates
3 - Review Signal Publishes 2016 WordPress Hosting Performance Benchmarks
https://wptavern.com/review-signal-publishes-2016-wordpress-hosting-performance-benchmarks
https://wptavern.com/zerif-lite-suspended-from-wordpress-theme-directory-300k-users-left-without-updates
3 - Review Signal Publishes 2016 WordPress Hosting Performance Benchmarks
https://wptavern.com/review-signal-publishes-2016-wordpress-hosting-performance-benchmarks
Show Table of Contents:
0:00 Intros
2:04 Weekly Stories for the World of WordPress
2:25 Headway Themes Confirms Financial Difficulties
8:25 Zerif Lite theme suspended from WordPress theme directory
15:02 Review Signal's 2016 WordPress Hosting Performance Benchmarks
16:12 The biggest surprise is where WP Engine placed
17:50 Other surprises from the hosting benchmarking
20:40 The WordPress hosting Jonathan recommends
22:30 Americans are terrible at geography
24:03 The main topic begins
24:29 Strategy is often overlooked with web projects
25:40 You will be disappointed if you don't figure out why you need a website in the first place
26:30 Ask the "Why?" questions early on
27:31 Start with the outcome and work backwards
28:40 What planning does it take to build a brand?
29:30 Defining your ideal customer is the first step
30:55 Return on investment and getting traffic
32:10 Do you have a platform?
32:45 "It's not the amount; it's the idea."
33:40 Starting from nothing is difficult, having an audience makes everything easier
34:50 Building your authority is the key
36:10 "It's not traffic; it's people."
38:01 "You want people who are looking for what you really do."
39:00 The one thing Kim needs to know before she builds you a membership site
40:28 Where many content membership sites drop the ball
41:10 The most common mistake when it comes to divvying up a website budget
42:54 Where 90% of your focus needs to be on your website
44:48 Large businesses are not immune to lack
This week, our round table of WordPress experts discussed the topic, "What's Your Overall Online Strategy?"
Our panel this week:
Sallie Goetch https://www.wpfangirl.com/
Kim Shivler https://howtobuildanonlinecourse.com/
Jackie D'Elia https://jackiedelia.com/
Johnathan Denwood https://www.wp-tonic.com/
Before the main topic, we discussed some relevant WordPress news stories.
WordPress News Stories
1 - Headway Themes Confirms Financial Difficulties, Issues Apology to Customers
https://wptavern.com/headway-themes-confirms-financial-difficulties-issues-apology-to-customers
2 - Zerif Lite Suspended from WordPress Theme Directory, 300K Users Left Without Updates
https://wptavern.com/zerif-lite-suspended-from-wordpress-theme-directory-300k-users-left-without-updates
3 - Review Signal Publishes 2016 WordPress Hosting Performance Benchmarks
https://wptavern.com/review-signal-publishes-2016-wordpress-hosting-performance-benchmarks
https://wptavern.com/zerif-lite-suspended-from-wordpress-theme-directory-300k-users-left-without-updates
3 - Review Signal Publishes 2016 WordPress Hosting Performance Benchmarks
https://wptavern.com/review-signal-publishes-2016-wordpress-hosting-performance-benchmarks
Show Table of Contents:
0:00 Intros
2:04 Weekly Stories for the World of WordPress
2:25 Headway Themes Confirms Financial Difficulties
8:25 Zerif Lite theme suspended from WordPress theme directory
15:02 Review Signal's 2016 WordPress Hosting Performance Benchmarks
16:12 The biggest surprise is where WP Engine placed
17:50 Other surprises from the hosting benchmarking
20:40 The WordPress hosting Jonathan recommends
22:30 Americans are terrible at geography
24:03 The main topic begins
24:29 Strategy is often overlooked with web projects
25:40 You will be disappointed if you don't figure out why you need a website in the first place
26:30 Ask the "Why?" questions early on
27:31 Start with the outcome and work backwards
28:40 What planning does it take to build a brand?
29:30 Defining your ideal customer is the first step
30:55 Return on investment and getting traffic
32:10 Do you have a platform?
32:45 "It's not the amount; it's the idea."
33:40 Starting from nothing is difficult, having an audience makes everything easier
34:50 Building your authority is the key
36:10 "It's not traffic; it's people."
38:01 "You want people who are looking for what you really do."
39:00 The one thing Kim needs to know before she builds you a membership site
40:28 Where many content membership sites drop the ball
41:10 The most common mistake when it comes to divvying up a website budget
42:54 Where 90% of your focus needs to be on your website
44:48 Large businesses are not immune to lack of content strategy
46:10 Planning your business model realistically
46:46 A compelling story of how enterprise clients also need web strategy from their web consultants
49:00 Ordinary consumers expect a certain level of polish and sophistication
50:38 "Is your user having a good user experience on the site?"
52:29 Podcast Outros
Be sure to get more bonus content from episode 126 on the WP-Tonic website:
https://www.wp-tonic.com/podcast/126-whats-your-overall-online-strategy/
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WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.