117 Email Plugins and Strategies for Email Marketing

Our main WordPress topic is going to be "Email Plugins and Strategies for Email Marketing" We've also got three great stories from the WordPress community.

Our Panel  

Sallie Goetsch: from Wpfangirl.com

Jackie D’Elia: from Jackie D’Elia Design

Kim Shivler: from Whiteglovewebtraining.com

John Locke: from Lockedown SEO

Our weekly WordPress news stories:

Headway Theme's Future Uncertain Amidst Financial Troubles

https://wptavern.com/headway-themes-future-is-uncertain-amidst-financial-troubles

Competition, Crisis Management, and the Community

https://serverpress.com/competition-crisis-management-community/

How To Create Accessible WordPress Websites

https://pagely.com/blog/2016/08/create-accessible-wordpress-websites/

Show Table of Contents:

0:00 Intro

2:26 WP News Story: Headway Themes in Financial Trouble?

13:27 WP News Story: How To Create Accessible WordPress Websites

18:21 Main Topic: Email Marketing Strategies, Plugins, and Services for WordPress

18:43 Why Do We Still Care About Email Marketing?

19:58 Does Email Marketing Make a Difference in Your Revenue?

20:40 Three Categories of Email Subscriptions

23:58 E-Blasts Get Deleted

25:44 Consistency and Schedule

29:30 Segmenting Your List and Reader Expectations

32:00 Long Form Emails and Drip Campaigns

35:40 What Kind of Email Services Should You Use?

36:25 Using Obscure or Niche Email Services

40:00 The Problem With Email Templates

43:17 Drip Campaigns in MailChimp

43:50 Using GetResponse

44:50 SendGrid and other SMTP servers for Transactional Emails

46:07 MailGun and Google SMTP for Transactional Emails

46:48 WordPress Plugins that use the Host Provided Email System

47:46 What is the Difference SMTP and wp_mail

49:05 What Do You Use For Email Signups?

50:40 Exit Intent Email Signup Boxes and Pop-ups

53:15 Compelling Lead Magnets

54:17 You have to have enough signup boxes to get subscribers

56:18 "You know how to take the reservation, but you don't know how to HOLD the reservation."

57:04 Different Lead Magnets for Different Content

Read the article:

https://www.wp-tonic.com/podcast/117-round-table-email-plugins-strategies-email-marketing/

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WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.