WP Elevation WordPress Business Podcast
243 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 88 ratingsThe WP Elevation podcast is the premier WordPress business podcast. We bring you interviews with successful entrepreneurs in the WordPress industry to help you build a successful WordPress business.
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Episodes
Episode #141 - Content Marketing with Jeff Bullas
September 28, 2017 01:58 - 37 minutes - 34.1 MBWatch the video of this podcast here. Jeff Bullas started out his career as a teacher but his heart wasn’t in it, so he “fired” himself and started to create content about each new tech revolution – PC, web, and now his content is around social media and marketing your business. He was one of the early adopters of blogging in 2009 and practised inbound marketing. He was inspired by the book “The New Rules of Marketing and PR” by David Meerman Scott, as he liked the idea of attracting cus...
Episode #140 - Specialising and Finding Your Niche with Karim Marucchi
September 21, 2017 01:58 - 43 minutes - 40 MBWatch the video of this podcast here. Who is Karim Marucchi? Karim’s company, Crowd Favorite, is a WordPress speciality development shop that works specifically integrating WordPress into large enterprise systems. The company is an amalgamation of three companies that came together around 4 years ago for their complementary specialisations. These were - Karim’s original company, VeloMedia, the late Alex King’s, Crowd Favorite and James Archer’s design firm, Forty. Although Karim’s backgr...
Episode #139 - Business Growth and Motivation with Pippin Williamson
September 14, 2017 01:58 - 30 minutes - 27.9 MBWatch the video of this podcast here. Pippin Williamson has reached the goal we all dream of- having a company that can run itself. But how did he get there? And what happens when you get there? First up, Cath tackles a very important question - how did Pippin get such a cool name!? Well, you will just have to listen to find out! We then move on to where Pippin got started and how his business grew. He explains that he started out by creating plugins just for fun (as you do!) Then when...
Episode #138 - Providing Quality Support with Dustin Meza
September 07, 2017 01:58 - 25 minutes - 23.4 MBWatch the video of this podcast here. Dustin is the director of customer experience operations at WP Engine. He has seen the business grow exponentially. He began four years ago as the 47th employee, and things have taken off from there. He leads two teams that focus on customer experience and delivering quality support. It’s their goal to make sure that their customers have the best and most seamless experience possible within the platform. People create websites to take their message t...
Episode #137 - Recurring Revenue for your Website Business, with Brad Morrison
August 31, 2017 01:58 - 36 minutes - 33.5 MBWatch the video of this podcast here. Brad has always been involved in technology in some way. In 2004, he started a web development company. He spent about five years building Joomla websites, but he realized that he needed to switch to WordPress when he noticed the robust WordPress community and the available plugins. He then hired his first full-time employee, a WordPress developer named Lucas Karpiuk who is still with him today. They then became a WordPress development shop around 20...
Episode #136 - In-Person Networking with Bob WP
August 24, 2017 01:58 - 29 minutes - 27.1 MBWatch the video of this podcast here. Bob has been in the WordPress industry since 2007, but he started freelance graphic design in the late 80s. He and his wife ran a graphic design business for over 20 years, focussing mainly on print work. Bob didn't start working on the web until the mid-90s, but he wasn't a fan of HTML sites. He discovered WordPress in 2007, and that began his current career trajectory.In 2010, he was involved in coaching and training but now focuses on podcasting, ...
Episode #135 - Project Management Big And Small, with Dee Teal
August 17, 2017 01:58 - 31 minutes - 29.2 MBWatch the video of this podcast here. Dee’s been in the web world since the early 2000s and has done everything from web development, community organization, training, blogging, and even running her own freelance business. She truly is the Web Princess! She joined Human Made recently and made the transition from independent business owner to project manager on their team. A lot of her friends worked at Human Made before she joined their ranks, and she’s happy to have done so. On today’s ...
Episode #134 - Creating Processes For Your Business, with Brian Richards
August 10, 2017 01:00 - 33 minutes - 30.9 MBWatch the video of this podcast here. Currently, Brian Richards runs WP Sessions and all the training they offer for web developers. They focus on WordPress related subjects and topics about running a WordPress business, including creative problem solving and client relationship management dynamics. Brian explains to Mike that today to be a great web developer, you have to do more than just write code. You also have to know and understand project management, contracts, and client managem...
Episode #133 - Embracing Growth And Change, with Nemanja Aleksic
August 03, 2017 00:00 - 22 minutes - 20.6 MBWatch the video of this podcast here. Nemanja explains ManageWP started the way a lot of companies begin: someone was looking for a solution that wasn’t yet available in the marketplace. The solution they were seeking was an all-in-one service that minimizes some of the day to day tasks of the typical WordPress professional. Today ManageWP is a service that does just that; it helps WordPress professionals handle things like logging into multiple websites with one click, backing up hundre...
Episode #132 - Live Streaming Tips with Ian Anderson Gray
July 26, 2017 23:48 - 34 minutes - 31.3 MBWatch the video of this podcast here. The first thing Gin asks Ian is why should we livestream on Facebook? Why will it benefit our business and our audience? Ian says everyone needs to come up with their own why, and not just because lots of people are doing it and it's the "hot" thing to do right now! First and foremost understand live video is a more intimate platform between you and your audience, there's more of a connection there. Live video brings back the human interaction and au...
Episode #131 - How to Change Behaviour with Adam Ferrier
July 06, 2017 03:28 - 30 minutes - 27.8 MBWatch the video of this podcast here. After graduating from University with degrees in both commerce and clinical psychology, Adam began his career as a forensic psychologist in maximum security prisons, then headed into the world of advertising. He positioned himself as an expert by writing a book (“The Advertising Effect - How to Change Behaviour”) and landing some TV appearances. When Troy asked him if he needed to overcome any self-doubt in order to do this, Adam replied that surprisi...
Episode #130 - Remote Teams with Lisa Sabin Wilson
June 29, 2017 01:58 - 25 minutes - 23.4 MBWatch the video of this podcast here. A big Green Bay Packers fan, Lisa first appeared on the WP Elevation podcast back in 2014 where she spoke about publishing her books and speaking at SXSW. Only a year into her partnership with WebDev Studios back then, she still agrees that it’s one of the best professional decisions she has made. Remote Challenges With 42 staff, the entire WebDev Studios team work remotely. Lisa concedes that like all remote businesses, communication is the number o...
Episode #129 - Content Creation Case Study with Lee Jackson
June 22, 2017 01:58 - 35 minutes - 32.1 MBWatch the video of this podcast here. Lee is a self-confessed serial entrepreneur who came to WordPress in version 0.9! He hosts the successful WP Innovator podcast and runs Event Engine - a business building WordPress websites for event organisers - as well as Angled Crown, working with design agencies who need help building their designs into WordPress themes. Troy considers Lee to be well qualified for the job of generating leads for their faux online business, so he hands him the baton...
Episode #128 - Blogging and Social Media to Build Your Audience - the Merrymaker Sisters
June 15, 2017 01:58 - 39 minutes - 36.3 MBWatch the video of this podcast here. Emma and Carla are so much fun that we highly recommend you listen or watch the podcast to get the most out of this episode! Their enthusiasm is infectious, and Gin had to make an extra special effort to stay on-topic and not get carried away. The girls begin by telling us about their journey to becoming successful businesswomen. It started in 2012 when they changed their lifestyle habits and Carla began posting on her personal Instagram account about ...
Episode #127 - Increase Your Proposal Conversion Rates with Adam Hempenstall
June 08, 2017 01:58 - 34 minutes - 31.9 MBWatch the video of this podcast here. Adam has been in business for 16 years, running a design agency for nine of those years. Born from his frustration with the tedious time taken to write proposals, he asked his development team to make a basic web-based tool that gave them some tracking stats on the proposals that they sent out. When he saw that more and more people were interested in the proposal template that they were sending, he bought the domain name BetterProposals.io, put up a ba...
Episode #126 - SEO Secrets with Joost de Valk
June 01, 2017 01:58 - 28 minutes - 26.2 MBWatch the video of this podcast here. [Note: Some of the video footage gets a bit funky in this podcast. Unfortunately, Skype wasn't having a good day. Audio is fine though.] As of right now, there are 6.5 million people with the Yoast plugin, and that number keeps growing. But it wasn’t until he had reached a million users that Joost de Valk began to build a company around it, and even then it was at his wife’s suggestion! That was about 5 years ago, and the company continues to evolv...
Episode #125 - Developing Self-Awareness with Amy Felman
May 25, 2017 01:58 - 42 minutes - 38.6 MBWatch the video of this podcast here. Amy began her career in media and the arts. In her mid-twenties, seeking a change, she enrolled in psychology to pursue her interest in the human story. Now with a Masters in clinical psychology, Amy also hosts a podcast for early career psychologists where she interviews psychologists from various backgrounds. She also enjoys working with Smiling Mind (a mindfulness meditation ap), in training and content development. Amy begins her discussion with ...
Episode #124 - Preventing & Managing Anxiety with Andrew Pearce
May 18, 2017 01:59 - 33 minutes - 31 MBWatch the video of this podcast here. Andrew begins the interview by explaining the varied symptoms of anxiety including: sweats; a fast-beating heart; feeling shaky; overthinking; doubt and/or worry. He points out that the ‘fight and flight’ response is hardwired into our DNA, which is why these reactions can come about. There’s an important differentiation that he points out though when Cath asks him about what to do when you just “can’t handle” a problem or situation... “I can’t han...
Episode #123 - Depression, Entrepreneurship and Parenting with Cory Miller
May 11, 2017 02:27 - 24 minutes - 22.3 MBWatch the video of this podcast here. Cory Miller started iThemes back in 2008 as a premium theme company for WordPress. Today he and his company are best known for their Backup Buddy plugin and iThemes security. He’s also the co-author of WordPress All-in-One for Dummies and the current Communications chair of the Oklahoma chapter of Entrepreneurs’ Organization. Today he joins WP Elevation to talk about mental health topics like depression and emotional resilience for entrepreneurs. Y...
Episode #122 - Mental Health in Tech with Ed Finkler
May 04, 2017 01:59 - 45 minutes - 41.5 MBWatch the video of this podcast here. It’s estimated that roughly 20% of the population will deal with the medical diagnosis of mental health issue every year and among IT professionals that percentage is even higher. Ed Finkler is a lead developer who has been in the tech world for several decades now. Because of his own mental health experiences, he has started a group to help IT professionals suffering from mental health disorders and to help those who employ or work with those pr...
Episode #121 - Mastering LinkedIn with David Hobson
April 27, 2017 01:55 - 36 minutes - 33.1 MBWatch the video of this podcast here. David Hobson has been working online for most of his career, and when he can’t find a way to do something he turns to technology for the answer. Since working at Foundr with Nathan Chan, he’s been using LinkedIn as a tool for business development. He likes it because it’s measurable and practical. In fact, he’s had such great success with it that he has become the go-to guy for growing and accelerating a business with LinkedIn. When I asked him why ...
Season 1 Bonus - AdWords and Remarketing with Mike Rhodes
April 19, 2017 23:55 - 25 minutes - 23.7 MBWatch the video of this podcast here. Have you ever noticed the same ad popping up on different sites while you’re surfing the web? That’s a form of retargeting, and it can be highly lucrative when done properly. An expert on that subject and all things pay-per-click (PPC) is Mike Rhodes. Mike is a PPC and AdWords specialist and the founder of Web Savvy, a done-for-you digital marketing services agency. He joins us to talk about the three steps to properly using Google’s display network ...
Season 1 Bonus - Lead Gen Quizzes with Nik Thakorlal
April 12, 2017 23:30 - 25 minutes - 23.7 MBWatch the video of this podcast here. Nik Thakorlal specializes in lead generation products and helping businesses grow through high yield lead generation. He also owns a software company, despite not having a background in software development. The first thing we talk about was how he recruits his team members. He explains the initial step when building your team is to understand what you want to get done now and also in the future. His strategy is to build a team that scales as the ...
Episode #120 - Finding Your Niche with Nate Wright
April 06, 2017 00:00 - 16 minutes - 15.5 MBWatch the video of this podcast here. Nate Wright is a developer at heart. In fact, for the last three years as the creator and founder of Theme of the Crop, he’s built a suite of plugins using hooks extensively and has always designed his themes to deliberately integrate with his plugins. When asked how he recommends finding the right niche for you, Nate has some advice borne of personal experience. The first thing he recommends if picking an area you are interested in, otherwise y...
Episode #119 - Clever Copywriting and SEO with Kate Toon
March 30, 2017 02:00 - 27 minutes - 25.4 MBWatch the video of this podcast here. Kate Toon has been working in the advertising world for almost 20 years, and she got her start in the digital era back in 1997. She’s worked with such notable clients as eHarmony, Curash, and Kmart; her first major digital job was creating Marks and Spencer’s e-commerce website which was one of the first online shops in the UK. Today she has evolved her expertise to SEO copywriting and consulting, and also offers SEO courses, memberships, conferences...
Episode #118 - Creating Content with Andy McIlwain
March 23, 2017 02:23 - 36 minutes - 33.7 MBWatch the video of this podcast here. In his role with GoDaddy, Andy is a member of the content team and works on content in one form or another, including everything from webinars to blog posts to ebooks. But his primary focus is on his GoDaddy pro clients and helping them take full advantage of the Pro features available to them. He also has an extensive background in communities, but today we are focusing on his knowledge of content. And that knowledge can be perfectly summed up with ...
Episode #117 - Content Marketing for Agencies with Simon Thompson
March 16, 2017 02:09 - 36 minutes - 33.4 MBWatch the video of this podcast here. Simon’s career began in the world of print marketing and media. His role was to sell ad space in architecture and construction magazines, to architecture and construction companies. About a year later he took a job with Ignite Media Brands, a solutions agency for channels with digital and broadcast. They worked with companies like MTV, Nickelodeon, and National Geographic. It was a good place to cut his teeth, and learn the ins and outs of working wi...
Episode #116 - Running a WP Product Business with Eric Hamm
March 09, 2017 01:31 - 39 minutes - 35.7 MBWatch the video of this podcast here. Back in 2009, Eric Hamm got his start with a theme called Frugal. As he continued to teach himself code, he continued to build - first Frugal, then Catalyst Theme, then Dynamik. Eventually, he moved everything over to Genesis. Since his start, he’s witnessed a lot of big changes and embraced challenges like the demand for responsive design a few years ago, as well as the advent of parent and child themes, among others. In the last year, however, he h...
Episode #115 - Freelancing with Carrie Dils
March 02, 2017 05:13 - 28 minutes - 25.7 MBWatch the video of this podcast here. When I first heard the title of Carrie Dils’ book I knew immediately I wanted to have her on the show! It’s called Real World Freelancing: The No Bullsh*t Survival Guide, and Carrie says the content is based on the roadmap she wished she had had when starting out at 22. On this episode of WP Elevation, Carrie and I talk about that book as well as her tips for freelancers on how to manage their time, their finances and their mental health. When it co...
Episode #114 - WordPress and Your CRM with Jack Arturo
February 23, 2017 02:00 - 35 minutes - 32.4 MBWatch the video of this podcast here. Jack Arturo’s journey began like many people’s: he was a Wordpress developer who learned the ropes while working for a big company. After a spell, he went out on his own as a freelancer. But being the savvy entrepreneur he is, when multiple clients began asking him for a similar product plugin, he listened. With the help of one client, in particular, Jack took an idea for a plugin and ran with it. He created WP Fusion, a product that would automatica...
Episode #113 - Selling WordPress Themes with Brian Gardner
February 16, 2017 07:38 - 28 minutes - 26.2 MBWatch the video of this podcast here. When Brian Gardner began his entrepreneurial journey he never thought productizing development is what he would end up doing! But it has become the cornerstone of his work. He says at the beginning of his journey he was new to WordPress. He noticed everyone was doing free themes, and there was no premium theme market. At the time he was just trying to freelance because he loved the idea of blogging and had begun to really like the design world. One da...
Episode #112 - Justin Ferriman from LearnDash
February 08, 2017 23:34 - 28 minutes - 26.2 MBJustin Ferriman is a passionate expert on all things e-learning. He made his bones early on as an e-learning consultant setting up global training programs and services for Fortune 500 companies. WordPress had always been a hobby on the side until one day a typical conversation changed all of that. He was discussing what learning management system to use on a particular project, Moodle was given as one among others. And that gave Justin an idea, he wondered if there was a learning managemen...
Episode #111 - Client Website Security with Dre Armeda
February 02, 2017 07:30 - 29 minutes - 27.3 MBWatch the video of this podcast here. Dre’s passion for security and educating people about risk and prevention clearly translates in his delivery of information and strategies in his discussion with Kristina. Let's Begin With Some Dre- Stats: There are 1.1 billion active websites on the internet today 33 percent are powered by some sort of CMS (so there is a lot of vulnerable code out there) 73 percent of this 33 percent are powered by 4 platforms specifically - Drupal, Magento, Wo...
Episode #110 - The WP Elevation Coaches
January 25, 2017 22:10 - 27 minutes - 25.3 MBOn the show today the five of us talk about what you can expect on the upcoming episodes of WP Elevation. In handing over the reigns, I’m humbled and chuffed to have these four extraordinary coaches step in and become regular hosts. And I’m also freaked out to let go! But after two years of weekly shows, I needed to refresh and reinvigorate what we were doing and where we were going with the WP Elevation podcast. My first question to these four was about what is most exciting for them in b...
Episode #109 - Jeff from GoDaddy and Vlad from ManageWP talk acquisitions.
December 22, 2016 02:00 - 43 minutes - 39.9 MBFor this week’s show, I sat down with one of WP Elevation’s business coaches, Kristina Romero, to speak with Jeff and Vlad. We started off by asking them about their backgrounds. Now, if you’ve ever used ManageWP, you probably already know about Vlad and how he became an entrepreneur. But just in case you haven’t, here’s the scoop: he was working as a developer in 2007 when he quit his job and decided to start a blog. Like so many of us, he tried out a number of different platforms until h...
Episode #108 - Transforming the State of Small Business with Michael Gerber
November 21, 2016 23:00 - 46 minutes - 42.4 MBHaving just turned 80, Michael E Gerber is more motivated than ever to transform the state of small business around the world. In this very special episode of the WP Elevation podcast, I had the good fortune to speak with the godfather of small business systems and growth about his new mission. Michael wrote his first book "The E-Myth" in 1986, however it was "The E-Myth Revisited" released in 1995 that went on to become one of the top selling small-business books of all time. In fact, T...
Episode #107 - Marketing Funnels with Mike Killen
September 15, 2016 08:35 - 55 minutes - 50.3 MBOur guest for Episode #107 of the WP Elevation Podcast is none other than our very own Mike Killen! Mike, along with being one of our three WP Elevation coaches, is a UK-based lead generation expert with years of marketing funnel expertise to share with us. He offered us valuable advice on the importance of quality web content, what qualifies as good promotion, and why marketing isn’t more important than generating solid leads. Mike had a very interesting past before getting into lead ge...
Episode #106 Authority Content with David Jenyns
August 11, 2016 11:29 - 27 minutes - 24.8 MBIn this very special episode of the WP Elevation podcast, I sat down in the flesh with my good friend David Jenyns and talked about the fact that he's written a bloody book! This is no e-book kids, it's a real, paperback book with thud factor. We also hugged on the couch to prove that we're actually doing this interview in real life. We discuss the process of writing a book, the marketing strategy for a book, how to become an Amazon bestseller, and of course, we touch on the subject matter...
Part 5 - How I Built a Six-Figure Recurring Revenue Business
January 20, 2016 17:19 - 5 minutes - 5.36 MBPart 5 of Troy’s 5-Series Podcast- How He Went From Unemployable University Dropout to Building a Successful Online Business With Recurring Revenue See omnystudio.com/listener for privacy information.
Part 4 - How I Built a Six-Figure Recurring Revenue Business
January 19, 2016 09:00 - 9 minutes - 8.25 MBPart 4 of Troy’s 5-Series Podcast Detailing How He Went From Unemployable University Dropout to Building a Successful Online Business With Recurring Revenue See omnystudio.com/listener for privacy information.
Part 3 - How I Built a Six-Figure Recurring Revenue Business
January 14, 2016 07:27 - 8 minutes - 8.03 MBYou can't be half pregnant. That is one important lesson I learned. I was essentially half pregnant with two business partners during this time. Let me show you in this episode how I roll the dice and focus 100% on one business. See omnystudio.com/listener for privacy information.
Part 2 – How I Built a Six-Figure Recurring Revenue Business
January 12, 2016 08:56 - 8 minutes - 8.05 MBIn Part 1, I told you a little about my upbringing and how I ended up in business for myself. I shared with you the moment I hit rock bottom and my chance meeting that became a turning point for me. Now let me explain why I really need to drive the bus. See omnystudio.com/listener for privacy information.
Part 1 – How I Built a Six-Figure Recurring Revenue Business
January 12, 2016 08:52 - 7 minutes - 7.22 MBIn this series of 5 Podcasts, I’m going to show you how I went from unemployable university dropout to building a successful online business with recurring revenue. And I promise, no horse shit. See omnystudio.com/listener for privacy information.
Episode #100 - Troy Dean
September 24, 2015 02:12 - 1 hour - 59.3 MBWelcome to the WP Elevation Podcast! In honor of our 100th episode we’re doing something unique: I am the interviewee. The tables have been turned and I am being interviewed by our friend and former guest of the show, Jason Resnik of Rezzz.com. When Jason joined us for his episode, episode #83, he gave my name as his suggested guest. I told him if I were to be interviewed for the WP Elevation Podcast, I’d need him to come back and do the hosting job, and he agreed. So kick back and tune ...
Episode #99 John Warrillow and Seamus Anthony
September 17, 2015 03:50 - 25 minutes - 22.9 MBFor our 99th episode, we’re covering a very important topic: recurring revenue. If you’re like a lot of other business owners and freelancers the only time you get paid is when you’re on a project – you don’t have an ongoing source of income. Here to share a better business models are John Warrillow and Seamus Anthony. They’re discussing real world experiences on implementing recurring revenue in your business, how to do it and why it’s so important. Listen in for all of that and more on t...
Episode #98 Sarah Pressler
September 03, 2015 03:26 - 1 hour - 55.2 MBToday on the WP Elevation Podcast, our guest is Sarah Pressler! Sarah is a Texas-based WordPress project manager who is here to share her experience building WordPress websites and custom plugins. Sarah joins us to discuss the advantages of working in a small team, what she gets out of attending WordCamps, the importance of acknowledging influential role models, and much more on this episode of the WP Elevation Podcast! See omnystudio.com/listener for privacy information.
Episode #97 Chris Lema
August 26, 2015 02:43 - 1 hour - 55.1 MBOn this episode of the WP Elevation Podcast, we’re finally sitting down with Chris Lema. Chris is the chief technology officer and chief strategist at Crowd Favorite, in addition to being a well-known speaker at WordCamps across the globe. Chris joins us to share his tips on prioritizing duties, how he encourages his employees to stay on board long-term, and why he thinks the WordPress community is so welcoming and accessible. Listen in for all of these insights and more on this episode of...
Episode #96 Rebecca Gill
August 20, 2015 01:55 - 46 minutes - 42.8 MBOn today’s episode of the WP Elevation Podcast, we’re chatting with Rebecca Gill. Rebecca is the founder of Web Savvy Marketing, a digital marketing firm that specializes in SEO-friendly WordPress themes. Tune in to hear Rebecca detail her journey from the ward of the state to accomplished WordPress entrepreneur. She also sheds light on building a successful team, the importance of communicating with clients, her unique business model for WordPress support, and more on episode 96 of the WP...
Episode #95 Naomi C Bush
August 13, 2015 03:44 - 49 minutes - 45 MBSee omnystudio.com/listener for privacy information.
Episode #94 Kristina Romero Follow-Up
August 06, 2015 02:10 - 22 minutes - 20.1 MBToday’s episode is a follow up to our previous show with Seth Godin and Kristina Romero. We’re chatting with Kristina to find out what it was like to hear Seth’s advice, what she implemented and how it’s worked out for her since then. Specifically Kristina talks about the advice that was most difficult to hear, how she has since defined her specialty and the status of her video project - it’s all here on episode #94 of WP Elevation. See omnystudio.com/listener for privacy information.