Does Creating Experiences Really Matter in Commercial Real Estate?

Insights from Ivanhoè Cambridge at MIPIM with Audrey Camus

In this episode of the #WorkBold Podcast, Caleb Parker is joined by Audrey Camus, Vice President of Development and Asset Management in Europe for Ivanhoè Cambridge, to talk about commercial real estate’s role in creating experiences and environments where people feel taken care of. 

The two discuss building communities, putting people at the center of the universe, and how a company’s brand is represented by the workplace experience and choices they give their employees.

Connect with Audrey on LinkedIn

Connect with Caleb on LinkedIn 

If you have any questions or feedback on this episode, email [email protected]

 

Value Bombs:

Coming back into the office has to be a better experience than working from home. - Caleb In order for businesses to be competitive, they have to have an experience for people to come into to attract people to their company. But they also have to empower employees and give them the choice of when they come in. - Caleb The younger generation wants flexibility. They need to see each other and to come back to the office, but they want to do it when they want - and when they need - to do it. - Audrey A target of the office today is that it represents the brand of the company. The first thing someone sees during an interview is the place they’ll be working. - Audrey A demand that we are seeing across Europe is wanting to have some flexibility with coworking spaces. - Audrey

Timestamps: 

[05:10] How are you finding MIPIM? 

[06:05] What are the biggest drivers behind cities trying to retain their importance amid the flight from cities over the last 2 years? 

[09:30] What sort of opportunities are you looking for at MIPIM?

[10:40] Is it safe to say that Space-as-a-Service will play a crucial part in portfolio strategy going forward? 

[11:35] You are providing great places within your portfolio, do you see it as market by market change? Is it more global or do you see differences? 

[13:35] Can you tell us more about your new projects? 

[15:00] Have there been any tech solutions that stood out to you or ones that you're looking for right now?

Resources:

Get TSK's weekly 'work made better' newsletter

Shoutouts: 

MIPIM Jonathan Pearce - Podcast Episode Stonecutter Court  Tours Duo CIBC Square  Fifth Wall

 

Sponsors:

Headline Sponsor: TSK

TSK creates inspiring workplaces for some of the world’s biggest brands across the UK and Ireland, They’ve been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they’ve designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend.

TSK publish weekly thought leadership, research and content featuring their team, clients and partners about workplace, commercial interiors, hybrid working and how others have prospered from investing in workplace. You can check their latest publications and video content in the show notes by signing up to their weekly ‘work made better’ newsletter or visit tskgroup.co.uk.

Fortune Favours the Bold

Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co) 

Future Proof Your Portfolio with NewFlex

NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)

Launch Your Own Podcast

Kopus.com is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, and guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch [email protected] (www.Kopus.com)