E81. Building a Business and Raising Young Daughters with Sherrel Sampson

Do you have to choose between work and motherhood? No. You don't. Today you get to meet an amazing mom and business owner and hear about her journey.   Sherrel Sampson is the Founder & CEO of Canviiy®, an innovative, organic-based health & wellness brand headquartered in Tampa, Florida. In five years, Canviiy has grown a customer base that spans 50 U.S. states and international regions that include Australia, Canada, Denmark, France, Germany, Guadeloupe and the United Kingdom. Canviiy has official partnerships with Moffitt Cancer Center®, USF Health®, Tampa International Airport® and been featured by renowned media outlets including Forbes, VOGUE, Allure, SHAPE, ESSENCE, Black Enterprise, AspireTV, Cosmopolitan and named a semifinalist in the HSN/Good Housekeeping Entrepreneurs’ Competition. Canviiy products are available in over 300 retail locations including CVS and Meijer Stores. Sherrel is also an active member of The Florida Bar Statewide Advertising and Solicitation Grievance Committee. Prior to founding Canviiy, Sherrel led advertising teams as a marketing executive developing omnichannel marketing activations for over fourteen years in the verticals of shopper marketing, consumer healthcare (OTC), retail grocery, and enterprise software. She holds an MS in Integrated Marketing Communications from West Virginia University and a BA in Marketing from Stetson University.   Website: https://canviiy.com/ Instagram: @canviiy FB: https://www.facebook.com/canviiy