#308-The Power of POV: A Deep Dive into WTI's Unique Approach to Product Reviews

Wizards of Ecom

English - June 19, 2023 07:00 - 41 minutes - 26.5 MB - ★★★★★ - 36 ratings
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Previous Episode: #307-INFORM Consumers Act - What Every Seller Must Know to Prevent Account Deactivation with Chris McCabe

Next Episode: #309-From Startup to Sale - The Ultimate Guide with Yael Cabilly - Part 2

In this podcast episode,our guest today, Mathew Burns of WTI discussed the company's unique approach to product reviews with videos and how powerful POV videos can help increase consumer engagement and trust with content created through video reviews and livestream shows.

Mathew also emphasized the importance of having high quality contents that are authentic and unbiased that produces sales on and off Amazon. Overall, this episode highlights the value of WTI’s approach to product reviews through POV videos. So tune in and learn more.

In This Episode:

[00:40] Introducing Mathew Burns.

[02:20] How WTI started?

[07:00] Content creators.

[10:05] Unboxing.

[12:50] How many products/videos are done for Amazon?

[14:10] 150 trained content creators.

[22:20] Step by step.

Guest Links and References:

Website: www.wtihub.com

https://www.wtihub.com/contact

https://www.amazon.com/shop/whattoolsinside