#261-How to Master Amazon's Search Query Performance Dashboard with Mansour Norouzi

Wizards of Ecom

English - January 04, 2023 08:00 - 30 minutes - 17.9 MB - ★★★★★ - 36 ratings
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Previous Episode: #260-How to Scale an Environmentally Friendly Ecom Brand Online

Next Episode: #262-How to Leverage Youtube Paid Ads to Scale on Amazon

About our guest: Mansour is an Amazon seller and the director of Amazon Advertising at Incrementum Digital.

Today, Incrementum Digital manages more than 50M annually in ad spend. Mansour leads the Amazon advertising department. His core focus is developing new strategies and coaching his team members.

In this 30 minute episode, Mansour addressed every issue regarding Search Query Performance including its importance and use, how change impacts your share, what works and not and its misuse. So listen in and get a nugget or two.

In This Episode:

[00:49] Welcoming Mansour Narouzi on the show. The director of Incrementum Digital

[01:45] Search Query Performance

[14:55] What works and not with SQP

[07:10] Not related to PPC.

[12:50] Importance of SQP.

[17:22] Misuse of reports.

[21:44] SUPA Template

Guest Links:

LinkedIn: https://www.linkedin.com/in/mansournorouzi/

Website: https://incrementumdigital.com/

SUPA Template