#260-How to Scale an Environmentally Friendly Ecom Brand Online

Wizards of Ecom

English - January 02, 2023 08:00 - 42 minutes - 26.8 MB - ★★★★★ - 36 ratings
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Previous Episode: #259-2022 - Q4: Progress and Sum Up with Carlos And Noemi

Next Episode: #261-How to Master Amazon's Search Query Performance Dashboard with Mansour Norouzi

If you are planning to launch an environmentally friendly product, you might want to think twice and consider taking it from a brand that has multiple certifications that it is not easy. But if you really have a genuine goal to go green and give back to the environment, you’ll find this episode as meaningful.

On our show Today, CFO of Lunchskins, a women owned business of reusable paper storage bags that are certified eco-friendly and safe with goals in helping families act greener and give back to the planet, Shannon Peters. Shannon will give a glimpse of what it is like to acquire certifications, launch and scale these products in and out of Amazon and combating big storage bag competitor brands.

I have taken away loads of information in this episode and I hope you do too.

In This Episode:

[01:45] Welcoming Shannon Peters on the show, CFO of Lunchskins

[03:30] All about Lunchskins

[12:00] Manufacturing is not easy.

[15:35] FSC Certification.

[16:45] Women owned.

[17:55] B Corp Certification.

[20:00] Collaborations

[24:20] Amazon or Shopify?

[31:32] Best platform to launch a product.

[32:25] Amazon influencers.