WIL Talk #128 Linda Yates, Image, Presentation & Executive Coach | Leadership Consultant | Keynote Speaker | Host of IntHerRupt Podcast | Author

Why is your image so important not only in your career but in life overall? Linda Yates, the Image Energizer, joins us to talk about all things image.  Linda is a dynamic speaker, author, and executive coach and is known for her positive energy and real-world strategies. She has worked with over 10,000 individuals representing Fortune 500 companies including CVS/Aetna, Delta Airlines, Wells Fargo, and Fannie Mae, just to mention a few. Her mission is to inspire, inform, and illustrate how to lead, build teams, and communicate a positive, polished, and professional image. She believes NOTHING is impossible.

 At 13 years old Linda knew she wanted to focus on image and asked her parents to invest $300 so that she could go to a seminar to learn about image. She knew exactly what she wanted to do. Then life, marriage, the stories we tell ourselves, and her plans changed. So, she left her dream on the table for over 30 years and entered the corporate world. Then as life does, eleven years ago, her dream came back to the forefront, and she circled back to her true passion of helping clients create an image of distinction.

The image of distinction is about how you show up, behave, and communicate with yourself and others. She shares with us the importance of the embodied condition which is bringing the result of how you feel with what you wear. During our conversation we share many stories both personal for each of us but also those we have encountered. How what you wear has an impact on how you show up and why what you wear should be reflective of how you want to be perceived. 

Some research that was conducted with sales professionals measured their results when wearing a particular colour, they liked versus a colour they didn’t, and sales went down with the colour they didn’t like. Interesting how this impacts not only us but the energy we emit and the impacts on others.

We also discuss what not to wear and being highly in tune with your surroundings. You need to think about what your purpose is and who you are meeting with, does it make sense what you are wearing. She shares some great examples of when she moved from the Midwest to Miami.  Linda shares that for women when you are speaking and remove your jacket, you actually lose 50% of your perceived authority.  And lastly, we speak to that internal image and the communication we share. Words matter and powerful words create an emotional response so think carefully when you choose your words. Always look to lift others including yourself.

You can find Linda on LI at Linda H Yates. 

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