Seth Weissman | Research for Design Insight | #10

Why Service Design Thinking

English - June 14, 2016 22:34 - 29 minutes - 26.6 MB - ★★★★★ - 49 ratings
Non-Profit Business Technology business design designthinking innovation servicedesign Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Victoria Vivas | Analogous Inspiration From Uncommon Sources | #9

Next Episode: The Future of Designing for the Customer | Panel Discussion | #11

Research is an important part of service design and design thinking because it is the center of the empathy and insight that will lead your work. Design researcher, Seth Weissman from BCG Digital Ventures, talks about different research techniques including Ethnography, Observational Research, Surveys, and more. He shares tips on how to get comfortable speaking with people, what sorts of insights to look out for, and even a design fail about suds-less soap.

________

Participate in the design challenge on the website.

________

Love what you hear? Please subscribe, rate, and review us!

Get a free Idea Brainstorming worksheet: whyservicedesignthinking.com

Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.