Lucy Rendler-Kaplan (@LUCYrk78) is a Senior Marketing Communications professional with over 17+ years of experience. She hails from the Chicago-metro area, is a fan of Chicago style pizza (yeah, we went there again) and you'll find her every week as a leader of #Contentchat. 

You may remember Lucy's name as she was one of the person's I met face-to-face during my #SocialRoadTrip with alum Joel Renner during our trip to Chicago in the summer. Like many of my guests - her appearance on the show is a long-time coming - and she's the ideal guest for the show as her accomplishments aren't illustrated by any sort of follower count. 

This Week on Why I Social, Ali and I discuss: 

Identifying your customers using social media What is "hustle"? The return of the NYC versus Chicago pizza debate The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

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