When you think of the social media terminology "Human to Human", you think of Bryan Kramer. Bryan is the author of “There is No B2B or B2C: It’s Human to Human #H2H” and "Shareology".

I've had the pleasure of chatting with Bryan here or there in the past two years on Twitter. My conversation with him on this week's episode was further proof that Bryan is a CEO who practices what he preaches.

From TED Talks to Keynote address, Bryan has established himself as a leader in the science of sharing. To be honest, he's quite frankly just a fun guy to talk with.

This week on Why I Social, Bryan and I talk about How one prepares for a TED Talk The difference between writing your first and second book ...and much much more Connect with Bryan Twitter (Personal): @bryankramer Bryan's Blog: http://www.bryankramer.com/ Amazon Author Page

As always, share YOUR thoughts on the latest episode using #WhyISocial. Of course, you're also invited to subscribe on iTunes or Stitcher Radio if you'd like to get updates when the latest episode is live.

You can also follow the podcast on Twitter at @WhyISocial. Thank you to BenjoBeats (@BenjoBeats) and Jeff Januszek (@JeffJanuszek) for their contributions (music and voiceover) to the podcast.

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