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Episode 38: Scott Norton: Bringing Personality and Charm to Condiments
Why Food?
English - March 26, 2018 14:45 - 56 minutes - 51.9 MB - ★★★★★ - 30 ratingsFood Arts Business heritage radio network why food patrick mcandrew hospitality industry food startups business world artisanal food interviews podcasts Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Scott Norton began making ketchup in his college apartment almost 10 years ago. It was 4 years after Malcolm Gladwell wrote that Heinz could never be overthrown - but Scott didn’t buy it. So he and his Co-Founder, Mark, set out to disprove this theory with a product that was the complete opposite of any available on the market and Sir Kensington’s was born. Mark went on to work in finance, joining Lehman Brothers a month before the historic crash, and travel across Asia for a series on folding bikes but his love for condiments never ceased. Upon moving back to NYC, he and Mark rejoined to turn Sir Kensington’s into a full-time endeavor. Join us as we sit down with Scott to talk about creating a brand personality for a food product, leading a business with strong enough values to establish culture yet enough flexibility for change, growing into a brand big enough for Walmart and marketing a food brand in the new age.
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